Online Fundraising with Social Media with Razoo and Social Media for N

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Lesley Mansford Trustee Razoo Foundation @ lesleymansford , @ razoo Lesley@razoo.com Darian Rodriguez Heyman Co- Founder Social Media for Nonprofits @ dheyman , @sm4nonprofits Darian@SM4NP.org Who Are We?

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Why Crowdfunding? Launching your Campaign Using Social Media Celebrate: Thank Your Donors Agenda

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Why Crowdfunding ?

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Why Crowdfunding ? People Give to People The Most Powerful Form of Ask is a “Peer Ask” Turn Your Donors Into Fundraisers

Online Giving: 13% :

Online Giving: 13% Why Crowdfunding ?

Growing at: 35% - 55% :

Growing at: 35 % - 55 % Why Crowdfunding ?

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It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s S ocial Why Crowdfunding ?

Launching Your Campaign :

Launching Your Campaign

Just Do It Fail Fast, Fail Forward :

Just Do It Fail Fast, Fail Forward How to Launch

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Pick a Well-Defined Goal & Deadline $ 20,000 By October 15, 2013 SFES Playground For 647 Kids How to Launch

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Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign Start End How to Launch

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Tell Your Story and Be Creative How to Launch

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How to Launch Upload Content

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Images are Powerful… How to Launch

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Fundraisers with videos typically earn 4X more ! …Videos Even More So How to Launch

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Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch

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Build momentum, then branch out Staff Board of Directors Key Influencers Donors Your Social Network Volunteers Friends Start With Your Inner Circle How to Launch

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Ask Clearly Tie to Direct Impact “ $10 provides 500 liters of clean drinking water to refugees in Somalia. ” “ ” Don’t Be Afraid to Ask How to Launch

Using Social Media:

Using Social Media

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Editorial Calendar Facebook < 3 / Day Twitter 1 + / Day P2P Asks Are Key Seed the Tip Jar Using Social Media Plan for Success

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Mornings : 8 – 9AM Lunch : 12 – 1PM End of Day: 4:30 – 6PM Nights : 9:30 – 11PM Weekends vs. Wednesdays! Active Social Media Times Using Social Media

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? Vs. . Media : Photos, Vids Tag Everyone! Emoticons Rock! :) URLs : Less Vs. More Respond , Recognize & Retweet ROI = Realization of Influence Using Social Media

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= $18 Share & Ask for Shares Using Social Media

Think 50/50:

Think 50/50 Using Social Media

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The Ask: 5 Minutes/ Week Form a Social Media Marketing Committee Using Social Media

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CELEBRATE! Thank Y our Donors

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Announce when milestones are met Send “thank you” notes Show donors their impact Thank Your Donors Stay In Touch

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Thank You ! Darian@SM4NP.org Twitter: @ dheyman Lesley@Razoo.com Twitter: @ LesleyMansford

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