Pearls Of Wisdom On Enhancing Customer Journey In E-commerce

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The biggest names in E-commerce sector have some valuable insights on creating value in a customer journey. Learn more about mapping the customer journey: http://www.arpatech.com/blog/customer-journey-e-commerce-mapping-maze

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Presentation Transcript

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Pearls of Wisdom CUSTOMER JOURNEY on Enhancing in E-commerce

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Do you CUSTOMER JOURNEY track ? Website

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Is it a Bumpy Smooth ? ride Or a

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A poor navigation Customer’s journey Complicated design Or a Will hinder in your

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To address Issues Customer journey Realtime in Here are some Tips from pros in E-commerce

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Let’s Begin

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SPEED Makes all the difference

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“It isn’t just that E-commerce depends on express mail; there’s a sense in which E-commerce is express mail. Right now, billions of dollars are being spent around the country on so-called “last-mile delivery systems.”” Malcolm Gladwell Journalist, author & speaker

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Communication Is king

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“Communications is at the heart of e-commerce and community.” Meg Whitman President and CEO of Hewlett-Packard

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Proactive And not reactive approach

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“People increasingly share their experiences with companies and products in our connected economy, and we can either be active participants in creating and nurturing desired experiences or spend more and more time trying to react or make up for bad experiences.” Brian Solis Altimeter Group

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Delight Customer At each stage

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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos Founder of Amazon

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Convenient shopping

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“Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.” Yasuhiro Fukushima Japanese business executive

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Online Store integrity

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“Overall the web is pretty sloppy, but an online store can’t afford to be” Paul Graham Co-Founder of Y Combinator

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Focus Customer Not competitor on

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Jeff Bezos Founder of Amazon “If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."

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Social selling For engaged customers

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“Because of the increased use of social media on smartphones and social media’s involvement in retail sales, “social selling” has become red hot. Anyone hoping to improve their online sales success must take advantage of emerging trends.” Eddie Machaalani co-founder and co-CEO, Bigcommerce

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Better price margin

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“In e-Commerce, your prices have to be better because the consumer has to take a leap of faith in your product.” Ashton Kutcher Actor, producer, model, investor

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