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See all Premium member Presentation Transcript PLANNING PROCESS : PLANNING PROCESS SUBMITTED TO: SUBMITTED BY: Ms. Indeep Naini Arora Nancy Narula Navdeep Kaur Slide 2: “He who Fails to plan,plans to fail….” Planning - The Basic Principle : Planning - The Basic Principle “If you do not know where you are, it is impossible to determine how you can get to where you want to be.” “If you know where you are and if you know where you want to go, the task is to find the best route to go there.” Planning Defined : Planning Defined Planning is going from known to unknown. Planning is deciding in advance what to do, how to do it, when to do it and who is to do it. Slide 5: Planning is the process of deciding the objectives or goals of the organization and preparing for how to meet them through suitable strategies The Planning Process….. : The Planning Process….. The planning process can be further subdivided into several activities : Goal Formulation Identification of strategies and objectives External environmental analysis Internal environmental analysis SWOT analysis Gap analysis Goal Formulation(Strategic Planning) : Goal Formulation(Strategic Planning) Our focus is on four aspects : Vision Mission Goals Objectives Slide 8: What can be worse than being blind ? Having eyes to see, but no vision. Vision- Its all about Dream.. Vision : Short declaration describing what an organization aspires to be tomorrow. It describes how the future will look if the organization achieve its mission. Vision Vision : Vision Sony Our vision is to create products that become persuasive around the world. We will be the first japanese company to go into US market and distribute directly. We will succeed with innovations that US companies have failed to give. Fifty years from now our name will be well known in the world. “Made in Japan” will mean something fine, not something shoddy. Mission : Mission Mission derives from the vision of the organization-what the company is all about. Mission statement answers-who we are, who are our customers, what do we do and how do we do. One paragraph, less in length, easy to understand statement. An Example of mission statement…. : An Example of mission statement…. AXIS BANK “To be the most innovative and trusted provider of financial services in the region and to deliver optimum value to our customers, employees, shareholders and nation.” Slide 13: Reebok “At reebok we see the world a little differently and throughout our history have made a mark when we have had the courage to challenge convention. Rebook creates products and marketing programs that reflects the brand’s unlimited creative potential.” Goals : Goals These refers to the long term goals. Open ended statements of what one wants to accomplish with no time criteria for completion. Honda (1970) “we will destroy Yamaha” Nike (1960’s) “Crush Adidas” Objectives : Objectives Specific short term targets for which measurable results can be obtained. Intended to achieve within a given period of time. S-specific example: M-measurable “Reduce customer A-achievable complaints by 20% R-rational within.” T-time bound Environmental scan : Environmental scan S W O T SWOT MATRIX INTERNAL ENVIRONMENTAL SCAN EXTERNAL ENVIRONMENTAL SCAN STRENGTHS WEEKNESS THREATS OPPORTUNITIES SWOT Analysis : SWOT Analysis Strengths Weakness Brand name Poor brand name Market position Low market position Distribution networks Weak dist.channels Staff Poor staff coordination Profits Less profits Good reputation No name among among customers customers SWOT Analysis : SWOT Analysis Opportunities Threats Technological advance Shift in consumer taste Removal of internal Increase in taxes trade barriers Decreasing profits New distribution channels Other brands in market Changes in govt policies GAP Analysis : GAP Analysis The performance gap is basically the difference between the objectives established in the goal formulation and the results likely to be achieved if the existing strategy is to be continued. GAP ANALYSIS Continue with existing strategy Revise the strategies and craft New strategies You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.