Content Marketing Services - Content Marketing Trends 2018


Presentation Description

Throughout the larger part of 2017, content marketing had been the buzzword with the digital marketers across the world. However, this year content marketing would evolve a lot more than what meets the eye. Podcasts Voice-enabled searches Native advertising becomes content marketing’s baby B2B content marketing becomes the ‘go-to’ thing Read more here :


Presentation Transcript

Most Definitive Content Marketing Trends – 2018 :

Most Definitive Content Marketing Trends – 2018


PODCASTS: While podcasts have been around for quite some time, they will enjoy a higher adaptability with users next year. because traditional content mediums are saturating or stand saturated already. According to research, more than a third of Americans (113 million) have already listened to a podcast, and around 15% Americans listen to podcasts every week. These figures are soon going to change as more people adapt to voice-controlled devices such as the Amazon Echo and Google Home.


Voice-enabled searches: Internet of Things is taking content off-screen and making it ubiquitous. This revolution will give a big boost to voice-enabled searches. Some reports suggest that voice-enables speakers will reach 55% of US households by 2022. This brings upon a huge opportunity for marketers to put out content that can be embedded via these services. The report further mentions that total number of voice assistant devices will reach 870 million in the U.S. by 2022.


Native advertising becomes content marketing’s baby:   The crux of content marketing depends on its distribution. Brands are creating heaps of content, but the bigger problem with it remains the audiences aren’t growing. Through native advertising brands can extend its reach by leveraging the reach and exposure of other players. simply create content matching the publisher’s content authority, audience attributes and reading their engagement scores.


Exposure to shoppable content:   Content that will allow consumers to buy the products at the same medium will help drive sales a lot more than other traditional digital ad marketing tactics. Shoppable content removes the obstacles of a buyer journey by simplifying the product. Plus, taking the route of shoppable content will help brands to save money, resources and bandwidth, that they would otherwise allocate separately. Moreover, a brand can incorporate independent products in a single content piece. For example: a content piece – 5 homecare essentials for every new home buyer – can incorporate everything from white goods to food essentials in the same piece.


Rise of content brands:   Branded content does a great job at incorporating products, creating better affinity for the brand, and saving creating more fans for the brand. Come 2018, this tactic will take a backseat. Brands will have to upgrade and incorporate in-house content creation capabilities to make sure their audience is always glued to their content. Consider the case of Nykaa , a premium grooming etailer in India, which brings forth the highest collection of makeup products, now runs its own content unit that drives its sales, digital engagements and digital conversations.

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