slide 1: Armand Rousso- Best Social Media Tools For Marketers
Armand Rousso is a Web Developer Social Media Manager and Small Business Owner in New
York. Armand Rousso is also recognized as a designer of Accoona which is online business
directory.
Social Media Manager Isn’t that what I do every day Just today I posted food pics of my
breakfast lunch and dinner on Instagram wrote a status update about my cat on Facebook and
pinned a picture of my DIY purse made out of duct tape onto my Crafting Style Pinterest board.
People get paid to do this
Well kind of but not exactly. A Social Media Manager is a serious and important member of any
organization or company. They are in charge of increasing the brand awareness and expanding
the company’s audience.
How to Become a Community Manager or Social Media Manager
Build a Community of Your Own
Before you can sign up client you’ll possibly need to have a booming social media presence of
your own.Create accounts on all the primary social media websites and acclimate yourself with
blogging email marketing search engine optimization and graphic design.If you can’t market
yourself… you’ll never be able to market for others
Find Clients
slide 2: Finding clients is crucial for even the most trained social media marketing department.Learn
where your ideal potential clients hang out online then allot great content and start conversations
that will drive traffic to your website.
You should also attend networking functions conferences and other industry events.
Manage Your Time
Controlling accounts on Facebook Twitter Google+ YouTube Pinterest linkedin and
other social media websites takes lots of time — time you can’t manage to waste
I’ve been guilty of convolute aimlessly through my news feed for hours. Don’t do thisThe key is
finding a system that works for you.One of the things I strongly advise doing is build a social
media calendar. Not only will a calendar save you lots of time but it will help you stay
standardized and always a step ahead.
Manage Your Money
One of the first questions an striving social media manager asks is:
How much should I charge
And this is a difficult question to answer since markets vary from place to place and discipline to
discipline. Start by finding out what your challenger charge to determine whether you should
charge more or less than they do.Also make it easy for customers to pay by doing persist
billing.And sometimes a high-quality proposal can land you the job. Be sure your presentation
looks good and is easy to understand
Learn Advanced Marketing Skills
Most eventual clients will know the difference between good and bad social media.You’ll need
some advanced skills if you predict to stand out
These advanced techniques include:
Optimizing YouTube videos with descriptions tags titles annotations etc.
Custom Facebook apps
Custom Twitter and YouTube headers
Knowledge of hashtag marketing
Knowledge of webcasts Google+ Hangouts email capture forms etc.
Mobilize Baby
Today a strong mobile presence is a mustIf customers can’t find and connect with you on their
mobile devices you might as well not even exist.
Make sure your website is fully functional on mobile.