Ways of Website Promotion : Ways of Website Promotion Website promotion is the process of getting your website known to potential clients and partners. There are various ways you can use to promote your website. The ideal website promotion strategy to use depends on your marketing budget, your competition, type of product that you are offering, geographical region and your target market. Search Engine Optimization (SEO) : Search Engine Optimization (SEO) Search Engine Optimization is one of the most effective known ways of website marketing. It involves applying various processes to your website to improve its ranking for various search terms on search engines. There are various SEO processes that you can apply to your website to build your ranking and thereby sell your website. These includes link building through blog commenting, participation in internet discussion forums among other ways. SEO also includes processes to your website such as using content optimized to certain keywords, using your keywords in your headings, anchored text and in the website metatags. You can also pay search engines for a sponsored link so as to have your website link appear at the top of a given search. Social Bookmarking : Social Bookmarking Social bookmarking is another effective website promotion option. By posting to social bookmarking sites such as Digg and Delicious, people get to read about your website and you can draw relevant visitors from these websites. Social Networking : Social Networking Social networking websites have greatly impacted the internet. Statistics from market intelligence websites reveal that people spend about 40% of their time on the internet in social networking websites. Websites like Facebook, Orkut and Baidu are some of the highest traffic websites in the world today. Therefore, promoting your website through social networking websites can have a great impact on your website. By networking with complement companies, opening your networking page to fans and giving website updates through social networking, your publicize your website to a large network of potential clients. Content Distribution : Content Distribution Another very effective way of marketing your website is through content distribution. By distributing content with a link to your website, you directly draw traffic from such content to your website. Content distribution can be done in many ways. These includes news updates on news sites, posting a video clip on websites such as Youtube, submitting articles to article websites, blogging on public blog websites such as Blogspot, participating in internet forums, contribution to open source software projects, financing various online initiatives, contribution to public wikis such as Wikipedia among many other public content options. With each distributed content, a link to your website is included and individuals reviewing any of these content may be drawn to follow your link to your website. Link Exchange : Link Exchange Exchange links with a website that contains information complementary to that of your website is an effective way of website promotion since you get to share traffic with other websites and thereby promoting your website. When exchanging links, you should ensure that the website you are trading with is of equal traffic strength and of related content. You may also choose to pay to have your link on related websites with high traffic. By linking from high traffic websites, you can drastically increase your website visibility.