Beyond Search Engine Optimisation

Beyond Search Engine Optimisation : 

Beyond Search Engine Optimisation Search engine optimisation is seen as the best way to market a website to potential visitors and clients. With over 70% of the 2.8 billion world wide internet users actively using a search engine to get around the internet, it is your location when search results are displayed for relevant search terms that determines how visible you are to your potential clients. However, a lot of emphasis has been laid on search engine optimization. Yet, not much has been done to capitalize on the traffic generated once you have optimized your website for search engine. In fact, statistics done by various internet market intelligence companies has revealed that only between 3% to 5% of visitors to a website commit economically to the website either by clicking to an advertisement link or purchasing an item. Therefore, focus should go beyond SEO to getting traffic to commit in one way or another.

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Continued... Website owners and internet marketers use different ways of persuading visitors to get involved in an economic activity while visiting their website. Some of the strategies used are unethical. These include giving fake promises for registering to a website or placing an advertisement that blocks content with no option of escape. However, there are other acceptable ways of getting commitment from your visitors brought through your search engine optimisation efforts.

Visitor Retention : 

Visitor Retention One of the best ways of gaining from your SEO traffic is by seeking a retention strategy. The easiest way of seeking visitor retention is by building an opt-in email list. By giving away free ebooks, free market reports, free samples, free software, product trial periods, newsletters or any other traffic bait, visitors are enticed to build a relationship beyond a one-time visit. This way, you can gain the trust of the visitor over time as they consume your free offer and in the process, you can get a commitment beyond the statistical 3-5% conversion rate.

Multiple Income Options : 

Multiple Income Options Another way of increasing the economic benefit of the visitors brought through SEO is having multiple channels of revenue in your website. Most conventional websites have only one income generating stream. This limits the potential of the website. By having affiliate program advertisements, pay per click (PPC) advertisements, cost per action (CPA) advertisements, product sales among other economic options well distributed in your content, you increase the chances of commitment from your visitors. However, this should not be overdone as it may drive away your traffic. But if professionally done, a multiple income stream website stands a higher chance of profiting as compared to a simple one revenue website.

Traffic Trading : 

Traffic Trading Traffic trading involves giving your visitors a link to visit other related relevant websites if they do not get the information they needed from your website. Since a visitor brought to your website through search engine optimization is in need of information related to your website, they may not get what they needed from your website but you can redirect them to a related website. By exchanging traffic between different websites in a related field, you receive relevant traffic as you give out traffic. This, by extension, increases the return on your search engine optimisation efforts as you trade traffic between equally successful and related websites.