Kaya ppt

KAYA:

KAYA Presented by: Anuradha and Nancy

Kaya Journey :

Kaya Journey It is truly said that a journey of million miles begins with a single step! And so it was with Kaya skin clinics, a pioneering concept from the stables of Marico, one of the most innovative FMCG companies on the Indian landscape .!

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A single clinic, started as a prototype in Bandra in December 2002, Kaya has grown at an unprecedented pace. Today, it has 81 clinics strong in India across 26 cities, 14 clinics in the Middle East and 2 clinics in Bangladesh, with miles to go in terms of the future....an exhilarating journey indeed

Kaya existing Services for Men :

Kaya existing Services for Men Kaya Services : Regular Skin Care (Facial) Skin Concern ( Acne, Anti-tanning, skin whitening, age control) Hair Free ( temporary and permanent) Hair loss Prevention Wedding packages For groom

Kaya existing services for women :

Kaya existing services for women Everyday radiance ( facial) Laser hair removal Anti ageing Wedding Packages for bride Botox Hair Care

Kaya existing Products :

Kaya existing Products 1 . Daily Care ( face wash , moisturizing etc) 2. Fairness ( day and night cream) 3. Sensitive ( cleanser and sunscreen) 4. Ageless ( anti wrinkle & early defense cream) 5. Anti dandruff Lotion 6. Nourishing Shampoo 7. Hair Health gel 8. Skin Relief after shave gel

INTRODUCING NEW PRODUCTS:

INTRODUCING NEW PRODUCTS LIPSTICK AND NAIL ENAMEL

Kaya Lipstick:

Kaya Lipstick Lipstick is a cosmetic product containing pigments ,oils, waxes, emollients that applies colors and texture to the lips. Lipstick has become a way of life for the average woman.

LIPSTICK INGREDIENTS:

LIPSTICK INGREDIENTS PIGMENTS includes natural herb turmeric and vegetable beet which provide natural color and shine to lipstick. OIL includes jojoba, sunflower and caster oil. It moisturizes lips and enrich them with vitamin E.

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Wax includes bee wax and candilla wax ,it gives shape to lipstick and make lips smooth

Features of Kaya lipstick:

Features of Kaya lipstick As kaya lipstick is made up of natural ingredients like oil, wax which is enriched with Vitamin E to keep lips feeling softer and smoother. There are variety of shades available in kaya lipstick. So you can choose a shade which compliment your skin tone. Kaya lipstick range also have glittery lipstick, which is specially made for evening outs.

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4. Kaya also providing lipsticks with moisturizer which moisturizes the lips without fading and running the lipstick colors.

PRICE:

PRICE 2 gram – Rs 50 5 gram – Rs 120

Kaya Nail Enamel :

Kaya Nail Enamel Nail enamel is a cosmetic product that dries quickly and is applied to the nails to color them or make them shiny.

INGREDIENTS :

INGREDIENTS Nitrocellulose- it is a filming agent which prevent material underneath from drying quickly and to loose its shine Plasticizers include caster oil and glycerin to improve flexibility and resistance to soap and water’

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Solvents include butyl and acetate which holds color and other material until enamel is applied. Colouring agents

Feature of Kaya Nail Enamel:

Feature of Kaya N ail Enamel Kaya nail enamel resist chips. Kaya nail enamel dries up in even less than 1 minute after its application on the nails. The nails are nourished in a great way with the help of kaya speed dry nail enamel. Kaya nail enamel is enriched with calcium and Vitamin E.

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5. Kaya have wide range of colors variety in nail enamel.

PRICE :

PRICE 5ML – 50 9 ML-90

Product Design:

Product Design Product idea for kaya lipstick and nail enamel is imitated. Imitating means to do the same thing or using another’s style.

Production System:

Production System Production system for kaya lipstick and nail enamel is mass production system. Here, items are produced in large quantities and much emphasis is not given to consumer orders. In fact the production is to stock and not to order.

Plant Location:

Plant Location The plant location for kaya lipstick and nail enamel is Daman. The reason for locating our plant in Daman is: T hat it is a excise free zone. I mport and export is easy. Raw material is easily available. Labor is easily available

Plant Layout:

Plant Layout Plant layout for our products is product layout or line layout . In it machines are arranged according to manufacturing operation of the product.

Demand for the similar products in previous 5 years:

Demand for the similar products in previous 5 years The cosmetics industry is one of the booming sectors in India with very strong potential for the market. In past years, demand for the cosmetics products has been increased because of increase in the number of working women. The total size of cosmetic market is currently estimated at $950 millionin India.

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4. Cosmetics market in I ndia is growing at 15% to 20% annually.

SWOT Analysis:

SWOT Analysis Strengths 1.Natural Ingredients 2.Local brand of specific relevance to India 3. Integrated supply chain Weaknesses 1.Varying quality range in its products 2.Price positioning in some categories allows for low price competition

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Opportunities 1. Upgrading consumers through innovation to new levels of quality Threats 1. Competitors selling products at lower range 2. Globalization resulting in increasing no. of competitors

Marketing Strategies:

Marketing Strategies To introduce our products in market we will develop three part strategy plan: In the first part we will find out the target markets and its size , structure behavior and profit goals sought in the first few years. For this we will conduct market surveys, demand forecasting Studying market position and profit of competitors

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2. The second outlines the distribution strategies and marketing budget. a proper supply chain will be set Marketing budgets are set effectively as it is necessary for products Product will be made available in smaller size packs also

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Hoardings will be displayed in creative way at right places. Special packages are available for different occasions.

Brand ambassadors for our products are Kareena Kapoor and Konkena Sen:

Brand ambassadors for our products are Kareena Kapoor and Konkena Sen

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3. The third part of marketing strategy includes taking customer feedback and describing long run sales and profit goals.