KEY POINTS OF WHO WE ARE::
300 years of experience Global bank Branches in 56 countries Over 48 million clientele worldwide KEY POINTS OF WHO WE ARE:
KNOWING OUR MARKETS:
KNOWING OUR MARKETS
CURRENT MARKET RESEARCH:
Targeted Audience Student population Long-term Relationships Understanding Needs Through Research Quantitative vs. Qualitative Research Primary vs. Secondary Research. CURRENT MARKET RESEARCH
UNDERSTANDING THE RESEARCH:
What were the results? Addressing strengths, weaknesses, priorities, and concerns What to do next after the results are in? Propositions Incentives UNDERSTANDING THE RESEARCH
EX. OF STUDENTS MARKET:
Different forms of credit High-tech wants Various accounts Incentives expected EX. OF STUDENTS MARKET
IMPLEMENTATION OF OUR NEW PROPOSITION:
No monthly fee for student accounts Interest-free overdraft protection Mobile Banking Network of local branches for ease of access to accounts IMPLEMENTATION OF OUR NEW PROPOSITION
FURTHER MARKETING:
Word-of-Mouth Promotional Literature Online Advertising Direct Mail FURTHER MARKETING
CONCLUSION:
The Importance Of Market Research Increased Results Future Development for the Bank Itself CONCLUSION