RSS_Feed_Presentation_FINAL_7

HHC LIVE!: 

HHC LIVE! Leo Bozzuto Shuang Han Archit Patel Bhavini Raithatha Eric Zaccaro MBA Class of 2013, Group 2 University of Connecticut School of Business Incorporating RSS Technology at Hartford HealthCare

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Contents WHY? Benefits for HHC Benefits for Patients HOW? How it works? How it looks? WHAT? RSS Technology RSS for HHC CONCERNS? Barriers Technology Risks Solutions

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RSS (Really Simple Syndication) RSS allows users to subscribe to web pages and receive notification every time the page is updated. Key features: Cooperation – no single control point: RSS-enabled Web 2.0 applications offer web service interfaces to reuse the data service of other users, where no single entity controls. Value addition – users’ responsibility: Involves users both implicitly and explicitly in adding value. Data Source - unique and hard to recreate: The applications are data-driven and confer a competitive advantage by generating a unique data source. Innovation – driven from inside: New features are added as part of normal user experiences. Users act as real-time testers. Multiple Devices – unlimited accessibility: Applications serve across handheld devices, PCs and internet servers. WHAT? Sources: 1. http://oreilly.com/web2/archive/what-is-web-20.html

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WHAT? RSS for HHC: Overview of the process: Leveraging RSS to harness patients’ collective intelligence Allow patients to create a blog for each type of medicine they take. Once logged in, patients comment on their anecdotal experiences with that medicine in regards to side effects, a better alternative, etc. Patients can “ subscribe ” to that particular medicine ’ s blog through an RSS feed. - anytime the blog is “ updated ” each subscriber would receive a “ notification ” (an email update or push notifications to a smart phone) The application could be broadened to include blogs on medical procedures, ailments, insurance policies, as well as patient opinions about HHC doctors.

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How the application works: HOW? Benicar Mesar Olmetic Comment Subscribe Subscribe Log on Notifications Notifications Notifications Subscribe

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HOW? Sources: 2. http:// www.patientslikeme.com What it looks like:

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HOW? What it looks like: Sources: 2. http:// www.patientslikeme.com

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WHY? Benefits for HHC Additional publicity outlet Attracts more patients Increased inside awareness Increased patient loyalty Greater interaction with patients

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WHY? Benefits for Patients Faster information about medicines Confidence in taking medicine Awareness of medicine’s effects Sharing concerns about medicine Closer connection with doctors

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CONCERNS? Quality of content Learning and technology preference of users Difference in usage between ‘ older ’ and ‘ younger ’ users Lack of time Privacy of users Legal regulations Popularity of our RSS feed Automated or manual moderation User friendly Receive auto updates Access from smartphone Display name different from real name Maintain good quality of contents Advertise and encourage users Potential Barriers to the adoption: Solutions:

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Posting of malicious sites Injection of malicious scripts in the feed Vulnerable to security attack Filtering and Stripping for html tags before updating to the webpage Security assessment of the server and network Use and suggest most secured RSS reader to subscribers CONCERNS?

Conclusion: 

Conclusion Build online HHC Community Improve interactions between patients and doctors Improve patients experience with HHC