The Content Strategy Playbook

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Category: Education
     
 

Presentation Description

In a chaotic world, where storytelling, marketing, advertising & technology are beginning to intersect, the importance of branded content is rising. A deeper partnership with relevant content will surely fast-tracks brand advocacy and growth. But content marketing is not new. Brands have invested for many years in content such as long-form film, advertiser-funded programming, advertorials or branded magazines. However now several things have evolved, including the types of brand investing in it and the mindset of the marketers behind it. Brands now think more like publishers or media companies and build strategies around content production and distribution. This deck focuses on the importance and showcases the process of creating a robust content strategy.

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