INCREADBLE INDIA-THE LAND OF ALLSEASONS

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INDIAN TOURISM

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THE LAND OF ALL SEASONS PRESENTED BY, ARAVINDH JOSE

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introduction India is the current tourism hotspot.The other epithets used while reffering to the nation include “Destination of the millennium” and “Land of all seasons” .Spanning an area 3,287,263 square kilometres , India is a vast countryand includes dry deserts areas, evergreen forests, snowy himalayas,a long cost and fertile plains.The natural beauty and cultural diversity of the place echoes a rich tradition. India flaunts with equal grandeur bays and beaches,deserts and mountains,enigmatic green valleys and back waters.There exists in India a comfortable juxtaposition of contrasts-the existence of bustling haats and swanky malls.

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Atithi devo bhava

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ATITHI DEVO BHAVA Atithi Devo Bhava  is a Sanskrit verse, taken from an ancient Hindu scripture which became part of the "code of conduct" for Hindu society. Atithi Devo Bhav regards a procedure of the host-guest relationship. Recently it has also become the tag line of India's Ministry of Tourism's campaign to improve the treatment of tourists in India.The mantras are from the  Taittiriya Upanishad, Shikshavalli I.20 that says:  matrudevo bhava , pitrudevo bhava , acharyadevo bhava , atithidevo bhava . It literally means "be one for whom the Mother is God, be one for whom the Father is God, be one for whom the Teacher is God, be one for whom the guest is God." matrudevah , pitrudevah , acharyadevah , atithidevah  are one word each, and each one is a Bahuvrihi   samasta-pada . India attracts millions of tourists each year. The country had 3.3 million in 2003, but it still lags far behind other destinations. To attempt to improve the number of tourists traveling to India, the Tourism Department of India started the  Atithi Devo Bhavah  campaign with the theme Incredible India. ' Atithi Devo Bhavah ' is a social awareness campaign that aimed at providing the inbound tourist a greater sense of being welcomed to the country.

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Atithi devo bhava- rituals In Hinduism Personal God is worshipped in a five-step worship; this is known as  Panchopchara Puja . The " Shodashopchar Poojan " is more elaborate and formal, and involves 16 steps. The five steps from the worship become the five formalities to be observed while receiving guests: Fragrance ( Dhupa ) - While receiving guests the rooms must have a pleasant fragrance, because this is the first thing that attracts or detracts guests from their visit. A pleasant fragrance will put a guest in good humour . Lamp ( Dipa ) - Prior to the electrification of India, a lamp was put between host and guest so that expression and body language would remain clearly visible and therefore no gap would be created between host and guest. Eatables ( Naivedya ) - Fruits and sweets made of milk were offered to guests. Rice ( Akshata ) - It is a symbol of being undivided. A  tilak , often made of a vermilion paste, is put on the forehead and rice grains are placed on it. This is the highest form of welcome in Hindu Indian families. Flower Offering ( Pushpa ) - A flower is a gesture of good will. When the guest departs, the flower symbolizes the sweet memories of the visit that stay with them for several days.

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Aamir khan- brand ambassador of atithi devo bhava For the last one year, Aamir has been working hand in hand with the Ministry for Tourism to spread the message of ' Atithi Devo Bhava '. This has been an honorary commitment that Aamir has made and he isn't charging any remuneration for it. For him, it's all about promoting India's rich heritage and sensitising Indians about the fact that we are hospitable people. The campaign ' Atithi Devo Bhava ' made quite an impact the last time with Aamir appealing to the public to stop defacing national monuments and to be cordial to the tourists .

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Lake Pichola INCREADBLE ! NDIA Incredible India is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to a global audience.Incredible India title was officially branded and promoted by Amitabh Kant, then the Joint Secretary under the Union Ministry of Tourism, in the year 2002. In India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002. The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it did not support tourism in a concerted fashion. However, in 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveler. The tourism ministry engaged the services of advertising and marketing firm Ogilvy & Mather (India) (O&M) to create a new campaign to increase tourist inflows into the country.The campaign projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc.

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Lake Palace Hotel Incredible india - impact on indian tourism According to spending data released by Visa Asia Pacific 4 in March 2006, India has emerged as the fastest-growing market in the Asia-Pacific in terms of international tourist spending. The data revealed that international tourists spent US$372 million in India in the fourth quarter (October–December) of 2005, 25% more than in the fourth quarter of 2004. China, which came second in the region, was successful in making international tourists fork out US$784 million in Q4 2005, a growth of 23% over its Q4 2004 figures. The tourist spending figures for India would have pleased the Indian tourism ministry, which had been targeting the high-end market through its long-running 'Incredible India' communication campaign.

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Incredible india- Appreciation and criticism Travel industry analysts and tour operators were appreciative of the high standards of the 'Incredible India' campaign. "The promo campaign is making a powerful visual impact and creating a perception of India being a magical place to visit," said Anne Morgaon Scully, President, McCabeBremer Travel, Virginia, USA. Average travelers too appeared to find the campaign interesting and informative, going by favourable comments on blogs on travel websites Although the 'Incredible India' campaign was generally well received, industry observers differed in their opinions on the positioning of India in the campaign. G.S.Murari , Director, Fidelis Advertising and Marketing Pvt. Ltd. stated he was uncomfortable with the tagline 'Incredible India' and was of the opinion that since India was not a uni -dimensional country like Singapore or the Maldives, using a word like 'incredible' to describe India as a whole was not appropriate. In 2011, Arjun Sharma, Managing Director, Le Passage to India, stated that the campaign has lived its life and it had to be reinvented.

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Top tourism states In india

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Rank State/Union Territory Number Share in % 1 Maharashtra 4,815,421 24.7 2 Tamil Nadu 3,373,870 17.3 3 Delhi 2,159,925 11.1 4 Uttar Pradesh 1,887,095 9.7 5 Rajasthan 1,351,974 6.9 6 West Bengal 1,213,270 6.2 7 Bihar 972,487 5.0 8 Kerala 732,985 3.8 9 Karnataka 574,005 2.9 10 Himachal Pradesh 484,518 2.5 Total of top 10 states 17,565,550 90.1 Others 1,929,329 9.9 Total 19,494,879 100

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maharashtra Maharashtra is the most visited state in India by foreign tourists, [13]  with more than 5.1 million foreign tourists arrivals annually. Maharashtra boasts of a large number of popular and revered religious venues that are heavily frequented by locals as well as out-of-state visitors. Mumbai  is the most popular cosmopolitan city in India, and a great place to experience modern India. Mumbai is famous for Bollywood , the world's largest film industry. In addition, Mumbai is famous for its clubs, shopping, and upscale gastronomy. The city is known for its architecture, from the ancient  Elephanta Caves , to the Islamic  Haji Ali  Mosque, to the colonial architecture of  Bombay High Court  and  Chhatrapati Shivaji Terminus . Maharashtra also has numerous adventure tourism destinations, including  paragliding ,  rock climbing ,  canoeing ,  kayaking ,  snorkelling , and  scuba diving . Maharashtra also has several pristine national parks and reserves, some of the best ones are Tadoba with excellent accommodation and safari experiences besides little known by amazing wildlife destinations like Koyna

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Tamil nadu Tamilnadu  is the most preferred tourist destination by both Indian and International tourists. It has got lots of places of historical, cultural and architectural significance. The capital city of tamilnadu is  chennai . Tourism in tamilnadu is promoted by Ministry of Tourism by the sate government with a logo "enchanting tamilnadu -experience yourself". Ttdc promotes tourism in the sate by arranging various functions and events. Chennai is the largest city of tamilandu and the only place in India to be listed in "52 places to go around the world" by "The New York Times".  Marina beach  in chennai is the second largest beach in the world.  Chennai is also famous for Kabaleeswarar temple at Mylapore and Parthasarathy temple at Triplicane . Arignar anna zoological park (also known as vandalur zoo) is one of the largest zoological park in Asia which houses more than 1500 wild species including many endangered species. Chennai also has a crocodile park and children park.

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DELHI Delhi is the capital union territory of India. A fine blend of old and new, ancient and modern, Delhi is a melting pot of cultures and religions.[Main] Sir Derp Derpington declared Delhi as contributing in fields of Architecture, landmarks, wide roads etc.[Main] Delhi has been the capital of numerous empires that ruled India, making it rich in history. The rulers left behind their trademark architectural styles. Delhi currently has many renowned historic monuments and landmarks such as the  Tughlaqabad fort,  Qutub Minar ,  Purana Quila ,  Lodhi Gardens,  Jama Masjid ,  Humayun's tomb, Red Fort, and  Safdarjung's Tomb. Modern monuments include  Jantar Mantar , India Gate,Rashtrapati Bhavan ,  Laxminarayan Temple, Lotus temple and  Akshardham Temple. New Delhi is famous for its British colonial architecture, wide roads, and tree-lined boulevards. Delhi is home to numerous political landmarks, national museums, Islamic shrines, Hindu temples, green parks, and trendy malls .

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UTTER PRADESH Situated in the northern part of India, border with the capital of India New Delhi, Uttar Pradesh is the most popular tourist destination in India. Uttar Pradesh is important with its wealth of historical monuments and religious fervour . Geographically, Uttar Pradesh is very diverse, with Himalayan foothills in the extreme north and the  Gangetic Plain in the centre. It is also home of India's most visitedTaj Mahal , and Hinduism's holiest city, Varanasi. The most populous state of the Indian Union also has a rich cultural heritage.  Kathak  one of the eight forms of Indian classical dances, originated from Uttar Pradesh. Uttar Pradesh is at the heart of India, so popular with another name The Heartland of India. Cuisine of Uttar Pradesh like Awadhi cuisine,  Mughlai cuisine, Kumauni cuisine are very famous in entire India and abroad.

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rajasthan Rajasthan, literally meaning " Land of the Kings ", is one of the most attractive tourist destinations in Western India. The vast sand dunes of the  Thar Desert attract millions of tourists from around the globe every year. Attractions: Jaipur  – The capital of Rajasthan, famous for its rich history and royal architecture Jodhpur – Fortress-city at the edge of the  Thar Desert, famous for its blue homes and architecture Udaipur– Known as the "Venice" of India Jaisalmer  – Famous for its golden fortress (one of the largest living fort), its magnificent palaces ( Havelis ), lake, fossil park, desert sand dune safaris-camps, desert national parks, Jain temples. The city is known as Golden city. Barmer  – Barmer and surrounding areas offer perfect picture of typical Rajasthani villages Bikaner – Famous for its medieval history as a trade route outpost Mount Abu – Is a popular hill station, the highest peak in the  Aravalli Range of Rajasthan, Guru Shikhar  is located here Pushkar  – It has the first and one of the very Brahma temples in the world Keoladeo National Park – A UNESCO World Heritage Site.

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West bengal Kolkata (formerly Calcutta), is the capital of West Bengal has been nicknamed the  Cultural Capital of India ,  City of Palaces , City of Joy , etc. This comes from the numerous palatial mansions built all over the city. Unlike many north Indian cities, whose construction stresses minimalism, the layout of much of the|right | architectural variety in Kolkata owes its origins to European styles and tastes imported by the British as it was the capital of British India from 1772 to 1911 and, to a much lesser extent, the Portuguese and French. The buildings were designed and inspired by the tastes of the English gentleman around and the aspiring Bengali Babu (literally, a  nouveau riche  Bengali who aspired to cultivation of English etiquette, manners and custom, as such practices were favourable to monetary gains from the British). Today, many of these structures are in various stages of decay. Some of the major buildings of this period are well maintained and several buildings have been declared as heritage structures. Long known as the "Cultural Capital of India" for its vibrant culture which has led India from the forefront from the 18th century onwards in all fronts ranging from culture to arts, literature to sciences, sports to politics, theatre to films.

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Bihar is one of the oldest continuously inhabited places in the world with history of 3000 years. The rich culture and heritage of Bihar is evident from the innumerable ancient monuments that are dotted all over this state in eastern India. This is the place of  Aryabhata , Great Ashoka ,  Chanakya ,  Mahavira , Guru Gobind Singh, Chandragupta Maurya ,  Vātsyāyana ,  Sher Shah Suri  and many other great historical figures. Attractions: Patna – The capital of Bihar, famous for its rich history and royal architecture Gaya – Known for  Bodh Gaya the place at which Gautama Buddha attained enlightenment Muzaffarpur  – Famous for its education Kesariya  – Location of the world's largest Buddhist Stupa Nalanda  – Location of one of the world's oldest university Sasaram  – Tomb of Sher Shah Suri , the great Emperor of medieval India Sonepur Cattle Fair– The Sonepur cattle fair or Sonepur Mela , it is the biggest cattle fair of Asia and stretches on from fifteen days to one month bihar

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kerala Kerala is a state on the tropical Malabar Coast of south-western India. Nicknamed as one of the " 10 paradises of the world " by National Geographic, Kerala is famous especially for its Eco-tourism initiatives. Its unique culture and traditions, coupled with its varied demography, has made it one of the most popular tourist destinations in India. Growing at a rate of 13.31%, the tourism industry significantly contributes to the state's economy. Kerala is known for its tropical backwaters and pristine beaches such as  Kovalam . Popular attractions in the state include the beaches at  Kovalam ,  Kappad , Muzhuppilangad , Cherai and Varkala ; the hill stations of  Munnar ,  Thekkady , Nelliampathi , Ponmudi and  Wayanad ; forts like the  Bekal Fort in  Kanhangad  and  St. Angelo‘s Fort  in  Kannur  and the National Parks/ Wildlife sanctuaries at  Periyar   andEravikulam . The "backwaters" region—an extensive network of interlocking rivers, lakes, and canals that centre on  Alleppey , Kumarakom , and Punnamada also see heavy tourist traffic. Heritage sites, such as the Hill Palace, Mattancherry Palace are also famous. Cities such as  Kollam , Kochi,  Thrissur , Kozhikode and Trivandrum are popular centres for shopping and traditional theatrical performance. The Grand Kerala Shopping Festival (GKSF) claimed to be Asia's largest shopping festival was started in the year 2007. [

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Karnataka has been ranked as fourth most popular destination for tourism among states of India. It has the highest number of national protected monuments in India, at 507. Kannada dynasties like  Kadambas , Western Gangas ,  Chalukyas ,  Rashtrakutas ,  Hoysalas ,  Vijayanagaras  and theKingdom of Mysore ruled from what is today Karnataka.They built great monuments to Buddhism, Jainism and Hinduism. These monuments are preserved at  Badami ,  Aihole ,  Pattadakal ,  Mahakuta ,  Hampi ,  Lakshmeshwar ,  Sudi,Hooli ,  Gadag ,  Hangal ,  Halasi ,  Galaganatha ,  Chaudayyadanapura,Banavasi ,  Belur ,  Halebidu ,  Sringeri ,  Shravanabelagola ,  Sannati ,  Nanjangud , Mysore, Nandi Hills,  Kolar ,  Mudabidri,Gokarna , Bagali , Kuruvatti and many more. Notable Islamic monuments are present at  Bijapur ,  Bidar ,  Gulbarga,Raichur  and other part of the state.  Gol Gumbaz  at  Bijapur , has the second largest pre-modern dome in the world after the Byzantine  Hagia Sophia. Karnataka has two World heritage sites, at  Hampi  and  Pattadakal.Bellary  one of the historical place, we can see the forts which were built by the great  Tipu Sultan for protection. karnataka

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Himachal pradesh Himachal Pradesh is famous for its Himalayan landscapes and popular hill-stations. Many outdoor activities such as rock climbing, mountain biking, paragliding, ice-skating, and  heli -skiing are popular tourist attractions in Himachal Pradesh. Shimla , the state capital, is very popular among tourists. The Kalka- Shimla Railway is a Mountain railway which is aUNESCO World Heritage Site. Shimla is also a famous skiing attraction in India. Other popular hill stations include  Manali and  Kasauli . Dharamshala , home of the Dalai Lama, is known for its Tibetan monasteries and Buddhist temples. Many trekking expeditions also begin here.

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People from all parts of the globe today recognise India as a strong and upcoming nation. However our country will always first be known for its topographical and cultural diversity. An fact the tourism industry is just beginning to capitalize on.India is the land of cultural mélange and religious diversity. These very factors that have lead to numerous communal riots, wars, bombings, and other terrorist activities, are finally being put to better use. This is the first time that the tourism industry is trying its hands at celebrating our rich cultural heritage and traditions and asking people to exercise these innate strengths to do well economically.Atiti devo bhava ’ is one such initiative which asks the people of this nation to understand their origin and to express and exert their differences, both religiously and culturally, in an attractive and inviting manner so that people from the outside get smitten by the beauty of our land and its people. ‘ Atithi Devo Bhava ’ involves a seven point programme in hospitality and training. conclusion

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