Slide 1:Presentation by Belinda Jackson www.webchameleon.com.au Effective Online Marketing


Slide 2:What we’ll be covering today; 3 P’s for Successful Online Marketing Online Visibility Business Blogging Social Media Email Marketing


Slide 3:PRESENCE An effective Online Presence (Web Site) + PROMOTION Incoming Traffic (Prospects) to your Web Site + PERSUASION Conversion of Leads (Prospects) into Customers 3 STEPS to Online Success


=An Online Presence that generates Sales to make Money & Profit for your Business :=An Online Presence that generates Sales to make Money & Profit for your Business


PRESENCE :PRESENCE WEBSITE BUSINESS BLOG SOCIAL MEDIA Online Presence is more than your website. An effective website is essential but you also need to have ‘Online Visibility’


BUSINESS BLOGGING :BLOG = Web Log Displays content in chronological order Most Recent at Top Just another type of Website Post Text, Images, Video, Audio Free or Low Cost RSS – Subscribe to Updates Web Chameleon’s Blogging Training Program - www.businessbloggingprogram.com BUSINESS BLOGGING


The Power of Blogging for Business :The Power of Blogging for Business Provides Web Presence Easy to Manage (built in CMS) Low Cost Lead Generation Great for SEO – Google Loves Blogs Builds Credibility & Expert Status Communication with Market www.businessbloggingprogram.com EASY SEO


Social Media :Social Media


Slide 11:Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense social media is a shift in how people discover, read and share news, information and content. It is a fusion between sociology and technology – allowing people to connect in the online world to form relationships for both personal and business. • Blogs • Video • Social Networks • Podcasts • Wiki’s • Bookmarking • Virtual worlds Forums and message boards


Slide 12:Benefits of Social Networking Online Online Visibility to your target market to Media to joint venture opportunities Generate leads to your Website & Business Become known as an expert in your industry Information Gathering Relationship Building


Slide 13:Word of Mouth & Referral Marketing through Social Media


Twitter :Twitter Approx 12 million worldwide users Fast Growing Social Network Lots of Media Attention www.twitter.com Connect with me at www.twitter.com/webchameleon


Facebook :Facebook Approx 130 million worldwide users Estimated 4.7 million Aussies! Fast Growing Social Network Lots of Media Attention www.facebook.com Connect with me at www.facebook.com/webchameleon


LinkedIn :LinkedIn 40 million worldwide users Business Oriented Network www.linkedin.com Connect with me at www.linkedin.com/in/webchameleon


Tips for Social Networking :Tips for Social Networking Get Started - Register Add relevant information to your profile including your website and blog link/s Search for contacts & add to your network Interact – comments, offer help etc Post Status Updates regularly Cross publish your Blog posts (if relevant) Share Resources (web links etc)


Slide 18:Email Marketing Convert & Retain your ideal clients using a simple EMAIL NEWSLETTER once a month. PERSUASION


Slide 19:Email Marketing = Relationship Marketing by Email Conversion of Prospects to Clients over time via regular EMAIL communications EMAIL MARKETING Email Marketing is a form of direct marketing which uses Email as a means of communicating messages to your clients.


7 Reasons to publish anEMAIL NEWSLETTER :7 Reasons to publish anEMAIL NEWSLETTER Stay in Touch Maximize Website Effectiveness Low Cost Build Trust & Credibility Promote Products & Services Track Results Save time – get your message to many people at once. Ultra Low Cost Lead Conversion


Slide 22:Special Deals & Postcard - Email Marketing Perfect for Product based, Retail & Hospitality Exclusive Email Offers Last minute special offers Generate traffic & customers Promote products & services Increase Profits & Sales 3 Day Sale 50% off Super Special


Slide 23:Text Emails Vs HTML Emails Email Marketing – Best Practices Text Email HTML Email


Slide 24:Consent Unsubscribe Identify SPAM COMPLIANCE


Slide 25:Opt-In Subscribers from your Website Consider providing an Incentive: Free Gift, eg Free Report or E-Book Discount or Special Offer


Slide 26:Provide Good Quality Content that recipients will be pleased to receive Sender Reputation!! Giving Vs Promotion – use the 80/20 rule Provide an Offer & encourage Action Effective Subject Line Email Marketing – Best Practices


Slide 27:EMAIL PUBLISHING www.chameleon-mail.com


RESOURCES :RESOURCES Belinda’s Websites & Services; www.webchameleon.com.au www.chameleon-mail.com www.creatingonlinesuccess.com www.businessbloggingprogram.com