shashank- POP vs. POD

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Presentation On Brand Comparison : 

Presentation On Brand Comparison BY: SHASHANK, AMM3

Chosen Brands: GAP, Calvin Klein & Benetton : 

Chosen Brands: GAP, Calvin Klein & Benetton GAP

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Type: Public Industry: Retail Founded: December 7, 1969, San Francisco, California, USA. Founder’s: Donald Fisher, Doris F Fisher Headquarter: San Francisco, California, USA. Headquarter of Gap inc. California

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What: variety of wearing the apparel like garments with originality, comfort and shoes, accessorize for all ages of people and genders When: regular wear, active wear Whom: High school and college students, entry level, college level, college graduates, and young working people. Positioning:

Slide 5: 

Against Whom:

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POP Casual wear Original Innovative Fashionable POD Style Comfort Durable and Great performance

Product: Jeans : 

Product: Jeans

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Fashionable American specialty apparel retailer Strong minded Modern & accessible brand Brand Personality

Competitor: Calvin Klein : 

Competitor: Calvin Klein

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Calvin Klein

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What: elegant designer wear for men, women, and children, as well as fragrances and accessories. When: regular wear, active wear Whom: brand loyal and fashion-conscious Against whom: Positioning:

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POP High end designer men’s wear & women’s wear Luxury Modern brand Innovative Express individuality. POD Quality Premium fabrics Superior fits Sexy and unassuming Wide range of colours, design, patterns, and shapes

Calvin Klein: Jeans : 

Calvin Klein: Jeans

Brand Personality : 

Brand Personality Modern fashionable brand Luxurious brand Innovative High-end designer wear Calvin Klein is one such brand which has gained the trust of its customers for the quality.

Competitor (Gap.inc) : 

Competitor (Gap.inc)

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Type: Public Industry: Fashion Founded: 1965 Headquarters: Ponzano Veneto, Italy Founder: Luciano Benetton Products: Clothing, Accessories and footwear. Website: www.benettongroup.com

Positioning: : 

Positioning: What: a high-fashion brand and create stronger, more interesting clothes. When: everyday wear, for work, in the city and outdoors Whom: between the ages of 16 to 32, all genders Against whom:

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POP Trendy Youthfulness Formal Creative & Innovative Reliable POD Memorable colors Has an international style Fashion Latest trend Quality

Product: jeans : 

Product: jeans

Brand Personality: : 

Trendy Youthfulness Creative & Innovative Reliable, intelligent & successful Honest, cheerful & welcoming Brand Personality:

THANKS : 

THANKS By: SHASHANK,amm3