Introduction to the STAR Report

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Presentation Description

This video presents STR Global leading revenue management report: The Star Report.

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Presentation Transcript

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Introduction to the STAR Report STR Global– Singapore The World Leading Revenue Management Report

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What is STR Global ? A global provider of market information for […] 42’000 hotels ( = 5.7 million rooms)

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An EXCEL report What is the STAR report? 1 Email Delivery: Daily Monthly Weekly 2 A comparison of: My Performance Against my competitors 3

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CONFIDENTIAL COMPARE How do my data remains confidential ?

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How do my data remains confidential ? A GROUP = COMPSET = MIN OF 4 HOTELS AVERAGE PERFORMANCE OF MY COMPSET

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Selecting my competitors 1 6 5 4 3 2

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Making my compset COMPSET COMPARE My Hotel COMPARE

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How do I form my compset ? Receive my reports within 7 days 3 Request our participation list 1 Choose 4-6 competitors 2

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Where is data coming from? 42’000 Hotels My Hotel Compset

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What do we compare ? Occupancy (%) ADR (Average Daily Rate) RevPAR (Rev. per available room)

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Review of indicators…

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Monthly analysis of my property

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Monthly analysis of my property

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Monthly analysis of my property

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Understanding indexes

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Calculating indexes ÷ =

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Calculating indexes MPI = Market penetration index ARI = Average Rate Index RGI = Revenue Generated Index

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Interpreting indexes: MPI ARI RGI MORE 100 100 LESS 100 Overperforming my Compset Underperforming my Compset

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Interpreting Indexes > 100 LOOSER < 100 WINNER < 100 WINNER

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My hotel among my competitors…

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Review of time references × 18 =

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Review of Summary Charts 1. Occupancy 3.RevPAR  18 month at a glance 2. ADR

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Review of time periods RUNNING 3 MONTHS OR LAST 90 DAYS YEAR TO DATE RUNNING 12 MONTHS OR LAST 365 DAYS

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Other time periods WEEK-END DAYS OF THE WEEK EACH DAY OF THE WEEK INDIVIDUALLY

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Review of Summary Charts ADR & OCCUPANCY  A quick review of my week A REVIEW FROM SUNDAY TO SATURDAY A REVIEW OF MY WEEK DAYS VS. WEEKENDS MY PROPERTY MY COMPSET

QUESTIONS & ENQUIRIES ? : 

QUESTIONS & ENQUIRIES ? Contact us: STR Global – Asia Pacific E : apinfo@strglobal.com T : +65 67 35 81 20 Singapore Thank you for your attention

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