20 Blog Writing Checklist You Should Do To Every Blog Post

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A lot goes into writing a blog post, and sometimes things get missed. To help you remember it all, review this SEO checklist by DHost.

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Presentation Transcript

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20 Blog Writing and SEO Checklist You Should Do To Every Blog Post BEFORE + AFTER You Hit Publish If you’re a blogger then I think we can both agree — writing blog posts aren’t a joke. There’s pretty a lot that works into blogging and you’re required to carry a stack of caps. You’re the content creator editor marketer ​SEO specialist ​ and more But you my buddy are a game changer. I can tell. You seemingly like using a zillion caps because like me you’re insane. So as you want to craft excellent posts that are read loved and shared this post is for you. In this blog post I’m giving 20 SEO Checklist that you should do before and after you hit publish button on your blog post. It may sound like a lot but many of these actions can be done relatively quickly or over time.

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Additionally if you’re going to put so much energy into composing your blog post why not use a few spare minutes to make sure it’s at the top of its game Before you Hit Publish Button: 1. Write a compelling blog post headline with these two features: — It should involve phrases or keywords. — It is effective or prompts someone to click through. Your blog post headline is possibly the most critical part of marketing your blog post. If your headline is dull — even if your content is excellent — then people are less likely to click through and read it. By creating a compelling and definitive title you’ll get more readers to review it out. ​This post by CoSchedule ​ has great information for writing compelling headlines. By adding keywords you’re also optimizing your post for search engines. The headline of your post is incredibly powerful for its “SEO” so you want to make sure you include a keyword or phrase in your headlines.

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Let’s take an example: “ ​ Things I’ve Studied About Blogging ​ .” Here’s a better variant: “ ​ Advice for New Bloggers ​ Who Want to Grow Their Blog.” The second example is preferred as: — It targets a particular group new bloggers — It involves keywords “advice for new bloggers” and “grow my blog” which are information that somebody might search for on Google in order to see your blog post. 2. Break up text into smaller parts with headings: When I notice a blog post with large blocks of text — even if it’s something I’m excited in — I usually just say “peace out” and find something that’s more formatted for user understanding. Try to add no more than 5-6 lines of text in your paragraphs and split up sections with longer headlines. Many readers will scan a post see if it seems beneficial to them and then decide if they’ll read the entire thing. By using big blocks of text with no headlines you’re making it difficult for people to see what your post is actually about. 3. Interlinking to past posts: Interlinking is just the method of linking to previous posts in a new post. So each time you compose a blog post which suggests a topic you’ve composed about before you can link back to that previous post. This both gives your readers more knowledge about your topic helpful but also keeps people on your site longer awesome. 4. Add a query at the end to encourage conversation:

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One of my favorite sections of a blog post is what occurs after I hit publish button: getting comments. I cherish getting other people’s viewpoints and acknowledging questions that readers have asked. By asking a problem at the end of a post it prompts readers to comment. In the online world people usually need little pokes or “calls to action” to do something. This is a little thing that promotes people — particularly people who desired to drop a comment but who might have just been seeming lazy — actually to do it. 5. Add on-brand SEO-ready images: It’s necessary for your imagery to be “on brand.” This basically means that it fits with your blog’s theme personality and audience. I suggest creating templates for your blog post images which use the same fonts colors and overall design. That way your blog post images will be more consistent not to mention faster to create — woo. Making them “SEO-ready” just means that you have changed the image name to something that includes a keyword. For example instead of “IMG_6789.jpg” your title could be “chocolate-cake.jpg.” Can you tell I’m hungry

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6. Add “alt text” to your pictures for one purpose in special: That reason For most themes the alt text is what will automatically be included in the “description” when someone pins an image from your site. Descriptions are compelling on Pinterest especially when you add keywords persuasive text and a call to action. 7. Add a featured image on WordPress: Featured images can be significant for many reasons. The featured image can both fascinate and repel readers and that’s why many bloggers seldom get baffled. To relieve the task of ​picking a brilliant image for your content ​ keep in mind that it should be part of your design. It should also maintain the tone of your post and show your personality. Creativity is what presents us who we are. Featured Images can be used in your blog’s layout in a variety of styles — for example as the image that is automatically pulled to be used in a “recent posts” slider. 8. Make sure my post is SEO-tastic:

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Search Engine Optimization SEO is an important must and should not be neglected. With the appropriate SEO your blog and income have the opportunity to improve excessively because it will drive search engine peeps to your blog. If you’re on ​WordPress blog ​ I suggest downloading the Yoast SEO plugin. This plugin performs it easy to build great SEO. 9. Proofread: I know. You’re probably like are you crazy Anuradha I know I should proofread. You’re apparently also going to get an error someplace in this blog post and then think of me as some village idiot who doesn’t obey her own opinion. In any case I highly suggest ​proofreading your blog posts ​ many times before hitting publish button. This may sound monotonous but it’s not wrong if you split up your editing. For example I’ll compose about half of a blog post then save it as a draft and preview it. I then read through what I’ve composed so far both so that I can rectify any mistakes and so that I can see how my writing flows as if I were someone who was reading this post.

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I apparently do this two-three times before hitting publish button at various stages of writing. One of my friends also recommends reading your post backward one sentence at a time as that draws your text out of the context of the blog post and will give you any blatant grammar or spelling errors. What are the steps you take before you hit publish CLICK TO TWEET After You Hit Publish Button: 10. Let Your Subscribers Know: Your email subscribers are the most faithful because they’ve given you authority to let them aware about the content you reproduce. So email them and let them know. You can automate this by setting up ​daily/weekly newsletters ​ . I usually end up composing a custom one because it adds more personal feel. If you don’t have an email list you should build one right away.

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11. Share your post on Facebook and Twitter: I usually use a scheduling program ​Buffer ​ to do this but there are many other alternatives as well. You could also do it manually. If you need to get fancy you could create even an image particularly for your ​Twitter and ​Facebook posts ​ . Tweets with pictures tend to perform better so this is advised. You can find all of the social media image sizes ​here ​ . 12. Schedule your post to Twitter more than one time: The Twitter feed passes so promptly that it can be natural to miss a particular tweet especially if you’re in a separate time zone. For that basis I’d suggest sharing your new blog post onto Twitter various times over the next some days. Social media scheduling applications go perfectly for this. You can also use scheduling applications to schedule your post to be shared again in 3 or 6 months let you circulate your older content continually. 13. Respond to Comments:

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Getting people to comment on your posts is especially challenging in the first place. That’s why you never need to ignore a comment. Make it a preference to give a reply to every individual comment posted. It establishes a real bond with your users and since comments are searchable on Google the more discussion that takes place in the comments section the healthier your search outcomes will be. Not to state it shows a higher total comment count which encourages new users to allowed. 14. Review the analytics of your blog post to examine how much engagement it gained: At the commencement of a month I’d suggest checking your Google Analytics account for the past month so that you can notice which article got the most page views. While you’re at it inspect to observe which blog posts got the most comments too.

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These statistics can be very telling as it shows how much engagement they received. You may begin to find patterns — oh this topic is really popular — And will know which types of posts your audience loves or doesn’t really care for. Use that info to craft an even more fabulous editorial calendar you little game-changer you. 15. Engage in Groups: Facebook groups and LinkedIn groups are outstanding places to find appropriate readers for your content. Just as with forums and aggregation sites you’re highly likely to come across an appropriate Facebook or LinkedIn group if you search each platform. You may require applying to join a group but once you’re in you can start engaging with other members.

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Once again add value to prevailing conversations before sharing your own content and always follow the rules of the group – which are run by the group’s founders rather than Facebook or LinkedIn directly. 16. Post on Aggregator Sites: Aggregator sites like ​Reddit ​ are ideal platforms for sharing your content. Find your niche by promoting a ​subreddit search ​ and then post a link or text post that leads to your blog post. If your content is good enough to go viral you can bet that aggregator sites will be a key source of the traffic. As with forums be careful not to anger the moderators – if they specify that outbound links are against the regulations of the subreddit it’s best to steer clear they’ll only delete your submission anyway. Here are some other aggregator sites that may suit your niche. — ​Inbound.org ​ Inbound marketing — ​Biz Sugar ​ Small business — ​Lobsters ​ Technology 17. Email People: Sharing your content is good. Having other people share your content is great. But do you know what’s even better Having an expert in your niche advertised your content to their huge readers – and yes it can occur. It all begins with sending an email to experts in your industry with your blog post describing concisely why their readers will profit from reading it and kindly asking them to share it. It also benefits if you mention them or link to them within the blog post itself.

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18. Post on Forums: The internet is overflowed with discussion boards that center on issues such as marketing startups cars candles and everything in between. Thus finding a forum that follows with your niche shouldn’t be too hard. Once you find a hot one engage in a manner that delivers value to others by replying to threads voting in polls and engaging with the community. That way when the time arises to share your latest blog post you won’t be faced with bitter comments – or worse yet the ban hammer. Some forums stringently prohibit any kind of website promotion though so be sure to stick to the rules. 19. Repurpose Into Other Formats: You should never publish a blog post and then leave it to die. Any post that’s longer than 1000-1200 words can comfortably be repurposed into another format for extra value. How You can apply it as the script for a video split it up and use it for a handful of briefer posts turn it into the basis for a podcast episode convert into an eBook / checklist and more. While repurposing takes time the advantage is that you already have the core subject matter developed. It organized the process and allows you to maximize your effort. 20. Explore out and comment on other blogs with related topics: Providing valuable comments on other blogs can be an excellent way to generate traffic develop relationships build a following and add backlinks. If you’ve just finished a blog post on a topic now is the perfect time to do a fast search to find other blog posts on the same topic.

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Are the other posts lacking something that you covered in your post Add your viewpoint in a genuine non-self-promotional way. If the comment form asks for your website URL paste in your blog URL. Anything you’d add to this list Anything you’re going to try Let’s hear it

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