Sociological Model of Consumer Behaviour

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Sociological Model of Consumer Behaviour: 

Sociological Model of Consumer Behaviour Authored By: Anupam Kumar Reader, SMS Varanasi Email: anupamkr@gmail.com 1 © Copyright 2010 Anupam Kumar

Sociological Model: 

Sociological Model Individual is a Part of the Society & Various Groups Buying Behaviour of an Individual is Influenced by these Groups Primary Groups like Family, Friends and Close Associates exert the Maximum Influence Informal Opinion Leader Influences the Life-Style and Buying Behaviour of an Individual Individual depicts the role to conform the style and behaviour pattern of his / her social class 2 © Copyright 2010 Anupam Kumar

Sociological Model: 

STIMULUS (INPUT) PROCESSING (ANALYSIS) RESPONSE (OUTPUT) Sociological Model 3 © Copyright 2010 Anupam Kumar

Sociological Model – Input Stimulus: 

Sociological Model – Input Stimulus Input Stimulus consists of the following. The purchasing power of the consumer Internal, individual factors of the consumer The social and cultural factors affecting the individual Marketing mix details given out by the organisation Environmental factors affecting the behaviour The input stimulus is connected with the society through a feedback mechanism. 4 © Copyright 2010 Anupam Kumar

Sociological Model - Analysis: 

Sociological Model - Analysis The analysis can be further divided into the search of data consisting of Perception of need Search of information about alternative products Problem Solving Process Evaluation of the alternatives Decision Making Purchase or No Purchase Decision The analysis happens in the presence of a social feedback mechanism. 5 © Copyright 2010 Anupam Kumar

Sociological Model - Output: 

Sociological Model - Output The output consists of the following Product purchase or non purchase activity In case of purchase, product use and resulting behaviour Post purchase dissonances , usage or non usage scenarios All the output scenarios are again fed to the society through a feedback mechanism. 6 © Copyright 2010 Anupam Kumar

Criticism to Sociological Model: 

Criticism to Sociological Model Individual is a Part of the Society & Various Groups Buying Behaviour of an Individual is Influenced by these Groups Primary Groups like Family, Friends and Close Associates exert the Maximum Influence Informal Opinion Leader Influences the Life-Style and Buying Behaviour of an Individual Individual depicts the role to conform the style and behaviour pattern of his / her social class Sociological Model does not specify the effect of feedback on each of the component. STIMULUS (INPUT) PROCESSING (ANALYSIS) RESPONSE (OUTPUT) 7 © Copyright 2010 Anupam Kumar

Bibliography: 

© Copyright 2010 Anupam Kumar 8 Bibliography Lindquist, Jay D. and Sirgy, M Joseph. Consumer Behaviour . New Delhi: Cenage Learning India Private Limited, 2009. Hawkins, Del I., Best, Roger J., Coney, Kenneth A. and Mookerjee, Amit. Consumer Behaviour: Building Marketing Strategy . Ninth Edition New Delhi: Tata McGraw-Hill Publishing Company Limited, 2007. Schiffman, Leon G. and Kanuk, Leslie L. Consumer Behaviour . Ninth Edition. New Delhi: Dorling Kindersley (India) Pvt. Ltd. Licenses of Pearson Education in South Asia, 2009. Loudon, David L. and Della Britta, Albert J. Consumer Behaviour . Fourth Edition. New Delhi: Tata McGraw-Hill Publishing Company Limited, 2002. Assael, Henry. Consumer Behaviour: A Strategic Approach . New Delhi: Biztantra, An Imprint of Dreamtech Press. By arrangement with Houghton Mifflin Co., USA, 2009. Khan, Martin. Consumer Behaviour . Second Edition. New Delhi: New Age International (P) Limited, 2004. Nair, Suja R. Consumer Behaviour in Indian Perspective . Mumbai: Himalya Publishing House, 2007. Kumar, S Ramesh. Consumer Behaviour and Branding : Concepts Reading and Cases. Noida: Dorling Kindersley (India) Pvt. Ltd. Licenses of Pearson Education in South Asia, 2009. Gupta, S.L. and Pal Sumitra. Consumer Behaviour: An Indian Perspective . New Delhi: Sultan Chand & Sons, 2001. Datta, Debraj and Datta Mahua. Consumer Behaviour & Advertising Management . Delhi: Vrinda Publications (P) Ltd., 2009.

Click for Other Related Topics…: 

Click for Other Related Topics… Motivation Learning Personality Attitude Perception Consumer Satisfaction Evaluation Post Purchase Behaviour Consumerism in India Model of Consumer Behaviour Economic Model of Consumer Behaviour Psychoanalytical Model of Consumer Behaviour Sociological Model of Consumer Behaviour Nicosia Model of Consumer Behaviour Howard Sheth Model of Consumer Behaviour © Copyright 2010 Anupam Kumar 9

For further details / comments: 

© Copyright 2010 Anupam Kumar 10 For further details / comments Contact: Anupam Kumar Reader, SMS Varanasi Email: anupamkr@gmail.com