Compititive advantage

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Corporate strategic planning

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COMPETITIVE ADVANTAGE a position of superiority on the part of firm is some factors in relation to its competition:

COMPETITIVE ADVANTAGE a position of superiority on the part of firm is some factors in relation to its competition

NATURE OF COMPETITIVE ADVANTAGE:

NATURE OF COMPETITIVE ADVANTAGE It is the back up for strategy It is distinct from strength

SOURCES OF COMPETITIVE ADVANTAGE:

SOURCES OF COMPETITIVE ADVANTAGE Marketing Finance R & D HR Corporate

SOURCES OF COMPETITIVE ADVANTAGE:

SOURCES OF COMPETITIVE ADVANTAGE Marketing Market growth Market share Competitors share Market research

SOURCES OF COMPETITIVE ADVANTAGE:

SOURCES OF COMPETITIVE ADVANTAGE 2. Finance Cost of capital Profitability Equity & debenture Financial plan Cash flow

SOURCES OF COMPETITIVE ADVANTAGE:

SOURCES OF COMPETITIVE ADVANTAGE 3. Production Capacity Break even point Raw material Productivity Inventory

SOURCES OF COMPETITIVE ADVANTAGE:

SOURCES OF COMPETITIVE ADVANTAGE 4. R & D Capability Speed Comparison Expertise Resource allocation

SOURCES OF COMPETITIVE ADVANTAGE:

SOURCES OF COMPETITIVE ADVANTAGE 5. HR Skills Quality Knowledge Motivation Industrial relation Labour turnover

SOURCES OF COMPETITIVE ADVANTAGE:

SOURCES OF COMPETITIVE ADVANTAGE 6. Corporate Size Image Quality of management Culture Structure CEO BOD

DEVELOPING COMPETITIVE ADVANTAGE:

DEVELOPING COMPETITIVE ADVANTAGE Internal appraisal Benchmarking Value chain approach Developing core skills Different strategic routes

BENCHMARKING process of improving performance by locating standards:

BENCHMARKING process of improving performance by locating standards Internal Functional Competitive Generic

VALUE CHAIN APPROACH a tool for identifying ways in which value could be enhanced:

VALUE CHAIN APPROACH a tool for identifying ways in which value could be enhanced Infrastructure HRM Technology development Procurement Inbound logistic Operations Outbound logistics Marketing & sales Services Support activities Primary activities

DIFFERENT STRATEGIC ROUTES:

DIFFERENT STRATEGIC ROUTES Integration R & D Brand power Strategic alliance

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