visual literacy

The Visual Literacy White Paper:

The Visual Literacy White Paper The Summary

Table of content:

Table of content What is visual literacy? The history of visual literacy The grammar, syntax and semantics of visual literacy Why teach visual literacy? Strategies to promote visual literacy Visual literacy and technologies

What is visual literacy:

What is visual literacy Ability to construct meaning from visual images [1] Intermediality – the combined literacies needed to read in a m ulti-media world [2] It is about interpreting images , and producing images that effectively communicate the message to an audience 10/02/2011 [1] Giorgis, Johnson, Bonomo, Colbert & al, 1999: 146. [2] Lapp et al, 1999.

What is visual literacy:

What is visual literacy Includes the group of skills which enable an individual to understand and use visuals for intentionally communicating with others [1] Includes the ability to successfully decode and interpret visual messages and to encode and compose meaningful visual communication Visual literacy also involves making judgments of the accuracy, validity, and worth of images [1] Ausburn & Ausburn, 1978: 291

The history of visual literacy:

The history of visual literacy Humans have relied on images to make meaningful interpretations and understandings of sophisticated and complex ideas 12 months of age – children can read graphic imagery with some accuracy From 3 years of age – they become deliberate produces of visual imagery and understand that graphic forms can be used to communicate

The history of visual literacy:

The history of visual literacy Visual literacy has emerged from a number of disciplines Visual arts - instructional design Art history - Communication studies Aesthetics - edu -technologies Linguistics - etc. Psychology Sociology Media studies

Why is visual literacy important?:

Why is visual literacy important? Its capacity to communicate instantly and universally Necessary for viewers to be able to understand the message Determine our level of visual comprehension and the ability to read images in a meaningful way Visual images are becoming the predominant form of communication It is becoming a culture of today

Why is visual literacy important?:

Why is visual literacy important? Visual literacy now crucial for obtaining information , constructing knowledge and building successful educational outcomes Visual culture influences our attitudes, beliefs, values and life-style Visual literacy encourages an appreciation and comprehension of visual communication

The grammar, syntax and semantics of visual literacy:

The grammar , syntax and semantics of visual literacy No dictionary of meanings for the symbols of visual communication Limitless as the human imagination and the graphic skills of humanity Visual communication is made up of presentational symbols whose meaning results from their existence in particular contexts

The grammar, syntax and semantics of visual literacy:

The grammar , syntax and semantics of visual literacy Being visual literate is a combination of syntax and semantics Syntax is the form or building blocks of images The pictorial structure and organization Semantics refers to the way images relate more broadly in the world to gain meaning The ways images fit into the cultural process of communication

The grammar, syntax and semantics of visual literacy:

The grammar , syntax and semantics of visual literacy Needs to develop an understanding of visual semantics Visual literacy differs depending on context and purpose Changes depending on who is using it and why The use of images alse differs according to gender, ethnicity and age

Why teach visual literacy?:

Why teach visual literacy? It’s a gradual process of gaining greater sophistication of perception, conception and visual and linguistic vocabulary Visual education provides a foundation for understanding and evaluating aesthetic intention and artistic skills Makes students more resistant to manipulation by visual means

Strategies to promote visual literacy:

Strategies to promote visual literacy Exposure to interesting and varied images and through thought-provoking questioning and discussion Broadens the scope for visual expression Provides students with enhanced visual presentation skills and develops expanded modes of communication

Strategies to promote visual literacy:

Strategies to promote visual literacy Teachers should focus on encouraging critical and creative thinking skills to be solved through exploration of graphic software Issues, information, users, persuasion and assumptions are the useful components to ponder when talking about images and visual aid

Visual literacy and technology:

Visual literacy and technology Technology is increasingly at the centre of active learning and critical curriculum Computers are sensory media for learning One of the major changes as the result of technology is the development of new ways of communicating

Visual literacy and technology:

Visual literacy and technology Communicatice environment is becoming dominated by images Play a major role in understanding the world Information age Images that were previously only the domain of professional artists and filmmakers are now available to anyone

Visual literacy and technology:

Visual literacy and technology Important to make children more visually literate in the wake of the rapid expansion in technology Interactive mediums rely heavily upon visual imagery , movement , drama and sound to communicate

Thank You:

Thank You