Video Advertising Exam Answers June 2018

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Answer Sources Academy Study Guide for AdWords Certification Bing HubSpot Exam More Video Advertising Exam Answer June 2018 A few things to know before taking Video Advertising Exam June 2018 There are 74 questions. It should take 90 Minutes to complete. You will need a score of minimum 80 to pass Validity Period of 12 Months Google AdWords Exam Answers Google Analytics Exam Answers Bing Exam Answers HubSpot Exam Answers Click Below to Get Others Exam Answer:

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AdWords Video Certification Exam Answer Youre an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works creative submission timelines technical specifications reporting and third-party tracking capabilities Answer Through a Google representative In the Google Display Specifications site Through the third-party request form In the AdWords Help Center What do earned actions measure Answer Earned visits to the website and earned comments Earned visits to the website earned views and earned comments Earned views earned comments and earned likes Earned conversions For her latest TrueView in-stream ad Jacqulines primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand Answer Feature animation Collaborate with a YouTube creator Add music Use humor

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A client who wants to advertise before during or after popular videos on the Display Network should: Answer create a video ad campaign bundle display ads for each target audience add the keyword “video” to relevant campaigns add a call-to-action CTA overlay to video ads Google helps marketers connect with people using what three kinds of data Answer Demographic purchase intent and declared Passion purchase intent and personalization Declared social and offline Declared matched and demographic Linking a YouTube channel to an AdWords account lets you: Answer use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts manage one channel from one Google account and let multiple people manage a channel manage multiple channels from one Google account manage one channel from one Google account When is someone added to an advertisers video remarketing list Answer • When she views the ad

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When she views the ad for the second time When she clicks the ad When she purchases something from the advertisers website Which can be done in YouTube Analytics Answer Create remarketing lists Check the count of TrueView earned actions Check the conversion volume Check engagement reports Which of these can be created to run on the Display Network Answer Homepage expandable Masthead ads Lightbox ads Dynamic ads TrueView ads and Dynamic ads What percentage of video views on YouTube come from mobile devices Answer More than 60 Almost 15 More than 75 Almost 25

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If an advertiser adds affinity audiences and topics to the same targeting group a TrueView ad will show: Answer only when targeted topics and affinity audiences match only on targeted affinity audiences only on targeted topics on targeted topics and affinity audiences True or False: You can use contextual targeting with videos. Answer True False True or False: Advertisers can set bids per ad format Answer True False What does average view frequency measure Answer All of the listed answers are incorrect The average view rate for the ad The average number of channel views The average number of times people have viewed the ad

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Using a variety of Google tools Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However he has plans to expand nationally What Google tool could he use to get insight into trends and popularity of products across the U.S. Answer Google Surveys Google Shopping Insights Google Correlate Google Trends Video campaigns can help advertisers optimize for: Answer conversions impressions views and engagements clicks Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit Answer Dynamic remarketing Topic targeting Display remarketing Similar audiences What are best practices for creating a TrueView in-stream ad Answer

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Add a call-to-action CTA overlay Deliver the most important message early in the video Provide clear next steps so customers can take action All of the listed answers are correct The most effective way to control the number of times someone sees an ad is by: Answer Monitoring audience retention metrics with YouTube Analytics Setting a frequency cap Lowering bidding levels Setting a lower cost-per-view CPV bid at the target group level Yoko wants to re-engage prior customers whove visited her YouTube channel but havent downloaded the shopping app. What can she identify to make a video remarketing list Answer Ad impressions users who have downloaded the app Ad impressions users who have subscribed to her companys video channel Users who have subscribed to her companys video channel users who havent downloaded the app Ad impressions users who havent downloaded the app Video advertising on YouTube lets you: Answer pay a single monthly fee use pay-per-report analytics and pay a single monthly fee

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use free video analytics use pay-per-report analytics and pay for click-throughs only True or False: IP address exclusion is not available for TrueView campaigns. Answer False True _________ ads can be created and managed through AdWords. Answer TV Reserve-bought TrueView Masthead Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV impacts customers with engaging formats and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives Answer Your local newspaper YouTube TV Radio Which ad rotation option cant be used for video campaigns Answer Optimize for clicks

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Optimize for conversions Optimize for views Rotate evenly On mobile alone what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network Answer Google+ Google Maps Gmail YouTube TrueView in-stream ads can appear on: Answer the Google Play Store YouTube watch pages Google search results and YouTube watch pages YouTube Mastheads Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. Whats the critical first step he needs to take within AdWords to start a video remarketing campaign Answer Add the remarketing list to his campaign Set the membership duration to Open to ensure he captures all users for an open ended period of time even new ones Link his current AdWords account to his existing YouTube channel

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Select the viewer actions he wants to target for his list The best way to reserve an ad is to: Answer Create a reservation campaign in AdWords Contact a Google sales representative Create a standard video campaign Enter specifications on the "Reservation" tab You can see average video-view duration metrics in: Answer the "Campaigns" tab in AdWords reports in AdWords Google Analytics the "Audience retention" tab in YouTube Analytics Video campaign up and running check Now hows it doing Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting Answer Clickthrough rate CTR View rate Cost-per-view CPV Viewthrough rate

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Which of these remarketing lists can be used for a video campaign Answer All of the listed answers are correct People who skipped the advertisers TrueView in-stream ads People who watched certain videos on the advertisers YouTube channel People who clicked the +1 button on the advertisers Google+ page Which ad format gives viewers the choice of whether or not to watch your ad and helps drive brand consideration Answer Mastheads TrueView ads Bumper ads Google Preferred What is Googles programmatic buying platform Answer Google Analytics YouTube DoubleClick Bid Manager AdWords Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data Answer Likes and dislikes report

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Watch time report Audience retention report Engagement report What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience Answer You can reach a targeted audience on YouTube and with partners across the Google Display Network. You can measure your sucess using the powerful video performance tools AdWords Video Analytics and YouTube Analytics. You can tell a personal brand story. You can set up a video campaign in just a few minutes Which devices can an advertiser target with a mobile video Masthead Answer Both mobile and tablet Tablet only Android only Mobile only A click on a companion banner: Answer All of the listed answers are correct can direct to a YouTube channel

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can direct to an external URL counts as a view even if the person hasnt watched 30 seconds of the ad If the primary goal for your video campaign is building awareness what are the KPIs youd look at Answer Sales and purchase intent lift Views impressions unique users awareness lift and ad recall lift View-through rate watch time favorability lift consideration lift and brand interest lift Clicks calls and sign-ups Call-to-action CTA overlays are compatible with: Answer TrueView video discovery ads only TrueView in-stream ads only any TrueView ad format TrueView TrueView video discovery ads that are at least 30 seconds long Video ads can run on: Answer YouTube and on video partner sites and on apps across the Display Network YouTube and apps across the Search Network Display Network only YouTube only

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_______ is used to measure video campaigns. Answer Cost-per-acquisition CPA bidding Cost-per-view CPV bidding Cost-per-click CPC bidding Cost-per-thousand-impressions CPM bidding Which targeting methods can be used with TrueView ads Answer Topics All of the listed answers are correct Affinity and in-market audiences Remarketing To run a TrueView video ad the video must be uploaded to: Answer YouTube with the privacy settings changed to "Public" or "Unlisted" YouTube with the privacy settings changed to "Private" any video hosting site an advertisers website ________ targeting lets advertisers place ads on specific websites YouTube videos and YouTube Partner channels with TrueView ads. Answer Placement Contextual

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Interest Topic In his TrueView discovery ad Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action Answer Learn how to build a table Start now Click here Download this Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness Answer Clickthrough rate CTR and cost-per-click CPC The targeting options that were used View rate and cost-per-click CPC View rate cost-per-view CPV and follow-on views Mavi wants to do a collaboration with a YouTube star in which she includes her brands message in the creators video. What type of collaboration does this describe Answer A one-off video in which the brand is highlighted An integrated approach in which the brand collaborates with multiple creators to weave in the brand story A series of brand videos in which the creator is mentioned throughout

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A creator video in which the brands message is integrated or shared via a "shout out" What is a key difference between reservation buying and auction buying Answer Reservation buying means pre-packaged lineups while auction buying is for individual impressions. Reservation buying includes hard-to-sell inventory while auction buying does not. Reservation buying is done manually while auction buying is done through a Google representative. Reservation buying is done programmatically while auction buying is done manually. How can an advertiser set up AdWords conversion tracking for a TrueView in- stream ad campaign Answer By creating an AdWords conversion tracking code By using YouTube Analytics By using Google Analytics You cant measure conversions with the in-stream format True or False: Video ads may appear in videos marked “Private” on YouTube. Answer False True Video remarketing is a way to optimize: Answer

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bidding strategies video campaigns conversions cost-per-view CPV bidding strategies Maria wants to make sure and share her video ads when her target audience is most likely to view them When setting up her TrueView Standard video campaign in AdWords what setting allows her to adjust these parameters Answer Budget Mobile and Tablet options Bidding Scheduling and Delivery People are added to an advertisers video remarketing list when they: Answer watch comment on like or share the advertisers YouTube video sign in to YouTube watch comment on like or share a competitor’s YouTube video click a text ad in Google search results The standard companion banner size for TrueView in-stream ads on YouTube is: Answer 300x80 300x60 300x250

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300x600 A TrueView video discovery ad needs to be: Answer about 2 minutes There isnt a time limit less than 30 seconds more than 30 seconds Video ads can appear on: Answer Specific YouTube videos All of the listed answers are correct Specific YouTube channels Websites on the Display Network Whats the maximum length a TrueView video ad can be Answer 1 minute 30 seconds 7 minutes There isnt a time limit 30 seconds What does digital media offer that TV advertising does not Answer Real-time optimization

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Reach Upfront deals Demographic targeting Where would a call-to-action CTA overlay show Answer On TrueView video discovery ads On embedded videos All of the listed answers are correct On videos on your channel What is the Google Network Answer A network of hardware devices including chromebooks and android phones where your AdWords ad can appear. The term that embodies all of the places where your AdWords ad can appear. A network of partner websites that will show your AdWords ad. The collective term for Googles professional support staff that can answer your AdWords questions 24/7. In looking at her performance data Mia recognizes her video ads arent driving traffic to her website as well as she had hoped. In particular the clickthrough rates CTR are low. What could she do to increase the CTR over time Answer Rotate two or three different video ads Shorten the video ads duration Add a call-to-action CTA overlay

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Fine tune her target audience John launched a new line of mens shoes on his fashion website and he wants to build awareness about the launch. Which targeting option should he use Answer Demographic targeting Gmail ads Similar audiences In-market audiences Which is the best tip for optimizing a TrueView video for viewer engagement Answer Look at engagement rate for targeting and focus on the methods with the highest view through rate Add exclusions to the campaign Increase each target groups bid by 100 Run both an in-stream and a video discovery version of the ad _________ are optional clickable thumbnail images that accompanies TrueView in-Stream ad. Answer Companion Mastheads Companion banners TrueView video discovery ads YouTube Mastheads

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True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign. Answer True False True or False: With TrueView in-stream video ads the advertiser pays when someone hovers their cursor over the ad for 5 seconds. Answer True False Which can an advertiser include in a TrueView video ad to increase interactivity Answer A card A scrolling banner An animated GIF A blinking border Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action Answer A direct call-to-action CTA Background music His companys brand name His company logo TrueView video discovery ads run on:

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Answer YouTube videos and YouTube search pages The Search Network and the Display Network The Display Network The YouTube Network Your agency is looking to run a video campaign that has flexible pricing real-time optimization and an ad format that allows users to opt out of watching. Where can you implement this campaign Answer DoubleClick Bid Manager only YouTube AdWords only AdWords and DoubleClick Bid Manager You want to plan YouTube media in terms of reach and frequency talk in terms of GRPs and cost per points. What Google measurement solution will you use Answer Sales Lift Google Consumer Surveys Googles reach solutions Brand Lift TrueView video discovery ads can run on: Answer YouTube only YouTube and the Display Network The Display Network only

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The Search Network and the Display Network True or False: To get full access to YouTube Analytics you need to link your AdWords and YouTube accounts. Answer True False Which is a best practice for a successful TrueView in-stream ad Answer • Include a strong call-to-action so the viewer knows what to do • Use at least 3 types of targeting to find out which performs best • All of the listed answers are correct Your manager wants to know how Google can help your brand get in front of mobile users. What might you say Answer • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time. • TV is the way to go. On mobile alone TV reaches more 18- to 49-year-olds than YouTube. • Google doesnt have the mobile ad formats across search display and video to persuade our customers. • Google does not provide cross-device targeting at this time. What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent Answer • Google Brand Lift • Video Performance Data

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• YouTube Analytics • AdWords Reporting An advertiser can use a remarketing tag to target people who’ve: Answer • posted videos on YouTube that mention her products • searched on YouTube for videos about products like hers • subscribed to or unsubscribed from her YouTube channel • set up multiple YouTube accounts In setting up her latest video campaign on YouTube Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaigns view rates Answer • Use what you know — adjust the settings to mimic those used for a prior successful video campaign. • Take it easy — to start simply go with the default targeting settings while getting used to running an AdWords video campaign. • Start broad — adjust the settings to reach a wide audience test and then refine the settings based on the performance data. • Maximize for success — take advantage of each setting to narrow things down based on the insights youve uncovered on your ideal audience. How can an advertiser calculate the view rate of a video campaign Answer • By dividing the number of views by the number of impressions • By dividing the number of clicks by the number of views

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• By looking at the percentage of viewers who watched the video until the last quartile • By dividing the number of impressions by the number of clicks Where on YouTube can TrueView video discovery ads run Answer • YouTube videos and Google search results • YouTube homepage YouTube search results and watch pages • Google TV Google search results and the Display Network • YouTube watch pages and Masthead ads and Google search results Before finalizing the target audience for his next campaign Sacha would like to find out more about what his potential audience especially what they think about his product. What Google tool could he use to gain this insight quickly Answer • Google Trends • Google Surveys • Google Correlate • Google Shopping Insights An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her Answer • 2 • There is no minimum • 100.00 • 5

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A tech-savvy musician Josef wants to create his first video ad and he has budget to do so Although hes a bit concerned about the actual filmmaking part he is excited to make this ad himself using YouTubes Director app. Which app feature best supports his need Answer • It offers 100+ ready-to-go video templates designed for a variety of businesses including his. • It helps connect him with local filmmakers for hire. • Its mobile-friendly so he can easily create his video footage on the go. • The app is available at no cost to him or any businesses — big or small. What are the three components in the YouTube ecosystem Answer • Creators agencies and publishers • Fans publishers and producers • Brands publishers and advertisers • Fans creators and advertisers If your client wants a specific reach for a specific price on YouTube you should use: Answer • reservation buying • affinity audiences • placement targeting • TrueView video ads What’s the view rate of an AdWords campaign that shows 10000 impressions 900 views and 300 clicks

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Answer • 0.11 • 0.02 • 0.09 • 0.2 True or False: More than one YouTube account can be linked to an AdWords account. Answer • False • True The initial remarketing list size for video campaigns includes users from the past: Answer • 30 days • 15 days • 540 days • You cant include visitors from past days What can you use to connect with people based on their purchase intent Answer • Customer Match • Googles in-market audiences • Similar audiences • Custom affinity audiences A huge fan of both in-stream and discovery ads what advice would you share with Andreas who would like to set up his video campaign in AdWords

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Answer • Create one ad group for in-stream ads and one for video discovery ads • Select the video links in the video component Properties panel to add a video to an ad group • Create one ad group for both in-stream and video discovery ads • Import videos for both in-stream and discovery ads using the import video group feature How can you launch Google Preferred and/or Mastheads ads Answer • In AdWords • Through a Google representative • With Brand Lift • In YouTube Whats the first step when determining the right video solution for your campaign Answer • Optimize your campaign • Find the KPIs that measure your goal • Choose the video solution that drives that goal • Determine your campaign goals TrueView video campaigns can include: Answer • videos uploaded directly to YouTube • text • images • other video formats

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TrueView in-stream ads and video discovery ads appear respectively: Answer • before videos and as clickable thumbnails • to the left and right of videos • as clickable thumbnails and before videos • at the top and bottom of videos With YouTube Analytics you can track metrics on: Answer • cost per channel visit • YouTube session length • playback locations • TrueView ad skip rates Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his companys new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need Answer • It allows for reaching a very broad audience — a scope that includes YouTube as well as Googles Search and Display Network. • Its cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment. • It can be set up in AdWords in a few steps. • It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

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A running shoe company wants to reach "avid marathon runners" instead of just "sports fans." Which targeting method should this advertiser use Answer • Demographic targeting • Affinity Audiences • Custom Affinity Audiences • Managed Placements Which can’t be added to a TrueView video Answer • A call-to-action overlay • A companion banner • A mobile app promo • A ticker tape Why is average view frequency important to measure Answer • It shows you how engaged people are with the ad • It lets you continually track conversions • It tells you how many people are viewing the ad • It shows how often the average person sees or interacts with the ad What’s needed for an advertiser to set up a video ad campaign Answer • A conversion rate of at least 5 on the Search Network • A budget for creating professional video ads

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• A base AdWords budget in addition to pay-per-click costs • A YouTube video In which TrueView formats can an advertiser use a companion banner Answer • In-stream • All of the listed answers are incorrect • Video discovery • In-stream and video discovery Cards are a great way to increase engagement with your video ad or brand. Where do you create cards Answer • Google Preferred • AdWords • Bumper ads • YouTube Whats an example of a managed placement for a TrueView in-stream ad Answer • All of the listed answers are correct • A specific YouTube video • A YouTube channel • A website on the Display Network Which of these formats can be booked cross-screen mobile and desktop Answer • Video Mastheads • Rich Media Layouts Mastheads

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• Video Media Layout Mastheads • Rich Media Custom Mastheads You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory Answer • Through a third-party provider • YouTube • Through a Google representative • AdWords How are rich media ads different from other ad formats Answer • They are displayed on the Search Network • They are a type of text ad • They are static image ads • They are ads with animation or other types of motion An advertiser can: Answer • optimize remarketing by raising bids on topics or channels that generate the greatest ad response • target viewers who are watching competitors’ ads on YouTube • combine an AdWords remarketing list with a Masthead ad unit • remarket video ads from the Search Network on the Display Network What does linking an AdWords account to a YouTube account let an advertiser do

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Answer • All of the listed answers are correct • Create a remarketing list • Access more video reporting metrics • Add a frequency cap TrueView video ads can be especially effective for driving what goals Answer • Consideration and action • Awareness and consideration • Action and awareness • Only awareness What is Masthead billing based on Answer • A flat daily fee • Impressions and clicks • Impressions • Clicks If your client wants to pay only when someone views an ad you should use: Answer • Viewable cost-per-thousand-impressions vCPM bidding • YouTube homepage ads • Text ads • TrueView ads

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An advertiser is charged for viewing a TrueView video discovery ad when someone: Answer • shares the ad • watches the entire ad • watches a TrueView in-stream ad after watching a TrueView video discovery ad • clicks and views the first frame of the ad An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her Answer • Shopping Ads can only appear on retail websites • Shopping ads can appear on Google Search partner websites like YouTube • Shopping ads can only show on pre-roll video ads on YouTube • Shopping Ads can only appear on These people are redefining what it means to be a celebrity by being approachable conversational and authentic to millions of dedicated followers. They can activate millions of fans with a click of the "publish" button — and some are sharing the spotlight with brands. Answer • Creators • Brands • Fans • Networks With a Masthead ad an advertiser can reserve: Answer • The YouTube homepage

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• Specific videos • Specific channels • YouTube search pages What are the targeting options for Mastheads Answer • Topics and remarketing • Affinity remarketing and topics • Affinity and remarketing • Visitors to the YouTube homepage in a targeted country A TrueView in-stream ad view is counted when a viewer: Answer • Clicks on the ad • All of the above • watches the entire ad • watches the ad for 30 seconds If someone clicks a TrueView video discovery ad thumbnail where do they land Answer • The ads destination URL • The video on the YouTube watch page or advertiser’s channel • The advertisers website • The advertisers YouTube Masthead A viewer can skip watching a TrueView in-stream ad after: Answer • 5 seconds

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• 10 seconds • 7 seconds • 2 seconds True or False: YouTube remarketing lists can be used with standard text and display ads. Answer • False • True Whats the difference between cost-per-click CPC bidding and cost-per-view CPV bidding Answer • The advertiser pays for an impression with CPC bidding and pays when someone watches at least 5 seconds of the ad with CPV bidding • The advertiser pays for a click on an ad with CPC bidding and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding • The advertiser pays for a click on her YouTube channel with CPC bidding and pays for a conversion with CPV bidding • The advertiser pays for a click that brings someone to her website with CPC bidding and pays when theres an impression with CPV bidding

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