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CASE STUDY Dr.V of Aravind Eye Hospital A ‘Level 5 Leader:

CASE STUDY Dr.V of Aravind Eye Hospital A ‘Level 5 Leader Done By: Devashish Jha Bipul Purkait Rahul Sarmah Faculty : Prof. Rajiv Chopra Calcutta Business School

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Aravind Eye Hospitals

About Aravind Eye Hospital:

About Aravind Eye Hospital Started in 1976 under Govel Trust Outpatient visits - 26,46,129 in the year 2010-2011 Total Surgeries - 3,15,483 in the year 2010-2011 Performs cataract surgeries of the same quality of that of the USA at low cost. 1/3 rd of the patients who could afford to pay for the services they subsidized the rest 2/3 rd of the patients who could not. Provides telemedicine services in villages through kiosks. Provides low cost intra-ocular lens. Kept cost low by building an efficient, high volume assemby line process to perform surgeries. Standardized process.

Performance measures:

Performance measures Time management while conducting surgeries Conducting camps in rural areas Give free treatment to poor patients Train nurses from nearby villages

Services offered :

Services offered Hospital Services Specialty Clinics Community Reach Education and Training Aravind Medical and Research Foundation LIACO Aurolab Eye Bank




Milestones 1976 – Aravind Eye Hospital, Madurai 1985 – Aravind Eye Hospital, Theni 1988 – Aravind Eye Hospital, Tirunelvelli 1992 – Aurolab 1996 – LIACO 1997 – Aravind Eye Hospital, Coimbatore 1998 – Rotary Aravind International Eye Bank, Madurai 2001 – First Aaravind Managed Eye Care Services (AMECS) 2003 – Aravind Eye Hospital, Pudducherry . 2004 – First Primary Examination Eye Centre – Ambasamudram , first community eye clinic at Vellore. 2007 – Aurolabs New facility, Champalimaud Award. 2008 – Dr. G Venkataswamy Eye Research Institute, Gates Award. 2010 – Hilton Humanitarian Price.

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Dr. Govindappa Venkataswamy

Who is Dr. V? :

Who is Dr. V? Also know as Dr. Govindappa Venkataswamy Was a famous Indian Opthalmologist and is a successful entrepreneur Was the chairman and founder of Aravind Eye Hospitals. Was in Time Magazines list of the 100 most influential people in the world. Created one of the largest eye care systems in the world.

Early Life :

Early Life Born into a farmers family on October 1 st 1918 in Vadamalpuram. As a child he imbibed Gandhian Values of Non-Violence and truthfulness. His was influenced inspired by Swami Vivekananda and later was influenced by Sri Aurobindo .

Education :

Education He travelled 3 miles to attend school but later when school opened in his villages, he had to write on sand with his fingers as there were no pencils, pens or even slates. In 1944 he completed his medical education in Obstretics from Stanley Medical College, Chennai. Completed Masters in Ophthalmology in 1955 from Government Ophthalmic Hospital, Madras.

Work Life :

Work Life Army Medical Corps He joined Government Erskine Hospital, Madurai in 1956 as an eye surgeon Held positions of Faculty member, HOD of ophthalmology, Vice Dean at Madurai Medical College

Idea of eye care :

Idea of eye care Got the idea when he saw the golden arches of McDonalds. He reasoned that if McDonalds could sell billions of low cost burgers, he could also sell low cost sight restoring operations. Started Aravind after mortgaging his house. It had 12 beds then.

Ally with Dr. Green:

Ally with Dr. Green A global consortium of voluntary organization backed Dr. V’s venture to mass produce IOL Dr. V with the help of Dr. Green formed Aurolab and started to manufacture IOL in 1992 Aurolab also manufactured ophthalmic suture products Was able to manufacture IOL at 1/8 th the price of imported lenses

Milestone :

Milestone Born into a farmers family on October 1 st 1918 in Vadamalpuram. Bachelor of Arts in chemistry from American College in Madurai in 1938 Doctor of Medicine from Stanley Medical College in Madras in 1944 Doctor of ophthalmology at the Government Ophthalmic Hospital in Madras in 1951 Eye Camp Programme (1960) Rehabilitation Centre for the Blind (1966) Low Vision Aid Clinic (1968) Glaucoma Demonstration Centre (1968) Ophthalmic Assistant Training Program (1973) Rural Rehabilitation for the Blind Project (1973 ) 1978 started Arvind eye care. Died on 2006.


Awards Padma Sri International Blindness Prevention Award, American Academy of Ophthalmology, 1993 Helen Keller International Award, 1987 WHO Award for Health for All Academy International Blindness Prevention Award International Social Entrepreneurship Award Medal of the Presidency of the Italian Republic. Raja-Lakshmi Award for the year 2001 from Sri Raja-Lakshmi Foundation, Chennai. Lifetime Service Award from the International Agency for the Prevention of Blindness, 1982 Harold Wit Lectureship, Harvard Divinity School, 1991 Pisart -Lighthouse for the Blind Award, 1992 Susruta Award, Asia Pacific Academy of Ophthalmology, 1997. World Telugu Federation honoured him in the year 2000. Dr.B.C.Roy Award – 2001

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