Resign behind on choosing green bags :
Resign behind on choosing green bags Government imposed ban on plastic bags
Increasing awareness about plastic
Using the waste product only
low cost
Plan modal :
Plan modal Company:
GCB
Product:
Paper bags, cloth bag
Clients:
Malls, Departmental stores, Super Markets, Gift shops, local
No. of Promoters: 5
Contribution
of each promoter: 100000 Rs.
Target market:
Delhi NCR
Projected sales:
2500000units p.a.
About company :
About company Product rang – 3 types of bag are produces
Marketing plan
Opportunities:
Scope of export.
Large market.
Changing of lifestyle/fashion.
Environmental conscious customer
Promotion :
Promotion Promotion strategies like
Discounts
Salesperson incentives
Word of mouth and Friends’ network
Commission to sale
Contract with the NGOs working on environment friendly projects like use of paper
bags
Travelling and other incentives etc.
Strategies:
market penetration strategy
SWOT :
SWOT Strength:
Low cost with high quality.
Dedicated & punctual staff.
On time delivery.
Favorable access to distribution networks.
Weaknesses:
Entry.
nexperience.
High cost structure.
Limited area of operation.
Not able to enjoy economy of scale.
Slide 7:
Opportunities:
Scope of export.
Large market.
Changing of lifestyle/fashion.
Environmental conscious customer.
hreats:
Large number of competitors.
Threats of substitute product.
Highly sensitive & volatile market.
New regulation