STRATEGIC PERSPECTIVE OF PRESENT AND FUTURE OPPORTUNITI

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By: sagimanish.pradhan13 (116 month(s) ago)

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By: pbhanda (123 month(s) ago)

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By: d_g_pawar (125 month(s) ago)

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By: anmolverma24 (125 month(s) ago)

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Presentation Transcript

Strategic Perspective Of Present And Future Opportunities And Challenges Of Indian Tractor Industry : 

Strategic Perspective Of Present And Future Opportunities And Challenges Of Indian Tractor Industry Presented By -: Anmol Verma Roll. No.-: PG9009

AGENDA : 

AGENDA INTRODUCTION TO THE PROJECT INDUSTRY PROFILE DRIVERS FOR THE INDUSTRY GROWTH OF TRACTOR INDUSTRY FUTURE OF TRACTOR INDUSTRY CONCLUSION & RECOMMENDATIONS BIBLIOGRAPHY Anmolverma24@gmail.com

Slide 3: 

Anmolverma24@gmail.com business enterprises required vital information to keep alive it’s day to day business activities. Mothersonsumi system is auto component company

Slide 4: 

Light Pass Vehicle Commercial Vehicle Tractor Two Wheelers Three Wheelers PCs/MUVs/SUVs LCVs/M&HCVS/BUSES Farm/Earthmoving & Construction Equipments Motorcycles/Scooters/Mopeds Passenger Carriers / Goods Carriers Automobile Industry Anmolverma24@gmail.com

Tractor : 

Tractor Agriculture Construction equipment Anmolverma24@gmail.com

Slide 6: 

23.11 13.80 6.72 6.60 Anmolverma24@gmail.com

Slide 7: 

World leading tractor manufacture Anmolverma24@gmail.com

Slide 8: 

Anmolverma24@gmail.com

Deere & Company : 

Deere & Company Deere & Company, Usually Known By Its Brand Name John Deere Is An American Corporation Based In Moline, Illinois, And The Leading Manufacturer Of Agricultural Machinery In The World. Listed As 107 Place In The Fortune 500 Ranking In 2010. A US$23.11 billion company. Anmolverma24@gmail.com

CNH : 

CNH A fiat group company. CNH manufactures its products in 38 facilities throughout the world and distributes its products in approximately 170 countries through approximately 11,600 full line dealers and distributors. Anmolverma24@gmail.com

Mahindra : 

Mahindra Farm Equipment Sector are spread across six continents and in around 25 countries. International Operations- Mahindra USA (MUSA),Mahindra Australia,Africa (Srilanka, Bangladesh, Nepal), Middle East (Iran, Syria etc) and East Europe (Serbia and Macedonia; FES has entered the Turkey market . Mahindra have 5th largest tractor company of china Mahindra Yueda Yancheng Tractor Company (MYYTCL) Anmolverma24@gmail.com

AGCO : 

AGCO AGCO Corporation Is An Agricultural Equipment Manufacturer Based In Duluth, Georgia, USA. As A Leading Global Manufacturer Of Agricultural Equipment. More Than 2,700 Independent Dealers And Distributors In More Than 140 Countries Worldwide. Listed As 337 Place In The Fortune 500 Ranking In 2010. Anmolverma24@gmail.com

Indian Tractor Industry : 

Indian Tractor Industry Anmolverma24@gmail.com

Current manufacture of tractor in India….. : 

Mahindra & Mahindra. TAFE. L&T - John Deere. Eicher. Mahindra Gujarat Tractor Limited. New Holland. Escorts (Escort, Powertrac and Farmtrac). Sonalika (International Tractors Ltd.) Punjab Tractors Ltd (Swaraj Tractors). Same Deutz-Fahr Ltd. HMT Tractors. Balwan Tractors, force motors ltd. VST Tillers. Captain Tractors Pvt. Ltd. Crossword Agro Industries. Indo Farm. MARS Farm Equipments Ltd. Preet Tractors. Standard. Current manufacture of tractor in India….. Anmolverma24@gmail.com

Market Share Of Company In India : 

Market Share Of Company In India Anmolverma24@gmail.com

Leading Company In Tractor Market Of India 2010 : 

Leading Company In Tractor Market Of India 2010 Mahindra Tafe Escort Sonalika Fiat New Holland Johan Deere Anmolverma24@gmail.com

Mahindra : 

Mahindra Mahindra Tractors Is Number One In Sales In India - The Largest Tractor Market In The World. And It Has Been The Market Leader Since 1983. Its Sales Are Predominantly In The States Of Gujarat, Haryana, Punjab, Maharashtra And The Southern States. Its Sales In Gujarat Are Under The Label Mahindra Gujarat And Its Sales In Punjab Are Under The Label Swaraj. In 1999, Mahindra Purchased 60% Of Gujarat Tractor From The Government Of Gujarat. Anmolverma24@gmail.com

Slide 18: 

No.Of Tractor +46% growth in 2010 *Includes PTL/Swaraj Division Sales From Aug 08 Onwards. Anmolverma24@gmail.com

Total Sale Of Tractor On Domestic Market : 

Total Sale Of Tractor On Domestic Market Anmolverma24@gmail.com

TAFE : 

TAFE TAFE is a US $750 million tractor major incorporated in 1960 at Chennai in India, in collaboration with Massey Ferguson (now owned by AGCO Corporation, USA) TAFE acquired the Eicher tractors business, TAFE exports to 80 countries with major markets being Bangladesh, USA, Afghanistan, Yugoslavia and Sri Lanka. Anmolverma24@gmail.com

Slide 21: 

CAGR +11.79 TAFE+EICHER TRACTOR- SALES FY05 TO FY10 Anmolverma24@gmail.com

Escorts : 

Escorts Commenced manufacturing operations in 1964 and today has 4 manufacturing plants in India. Capacity: 98000 Tractors per annum. Have 3 recognized and well-accepted tractor brands Since inception, have manufactured over 1.1 million tractors. Current market share in the tractor segment is 13%. Escorts 3 Brands Escorts Sales State Wise Anmolverma24@gmail.com

Slide 23: 

ESCORTS SALES FY05 TO FY10 CAGR 12.96 Anmolverma24@gmail.com

ITL- Sonalika : 

ITL- Sonalika Sonalika group was established in 1969 and started with manufacturing of farm implements. Subsequently, ITL was incorporated on October 17, 1995 for the manufacture of Tractors. ITL mainly manufactures various Tractors of Sonalika brand between 30 H.P to 90 H.P The company remains strong in the Northern market; however the presence remain weak in South Anmolverma24@gmail.com

Slide 25: 

FY15 Is 50,000 Tractor CAGR 8.37 ITL (SONALIKA) SALES FY05 TO FY10 Anmolverma24@gmail.com

New Holland : 

New Holland New Holland Fiat India is a 100% subsidiary of USD 14bn. CNH Global, Not just India, tractors made by New Holland India have made their mark in the rest of the world. Anmolverma24@gmail.com

Slide 27: 

NEW HOLLAND SALES FY05 TO FY10 CAGR +14.59 Anmolverma24@gmail.com

John Deere : 

John Deere John Deere established a green field project in 1999 under a 50:50 joint venture with Larsen & Toubro Limited (L&T). The company started its operations in India by setting up a green field project for manufacturing modern agricultural tractors at Sanaswadi near Pune. John Deere Says About Indian Market Anmolverma24@gmail.com

Slide 29: 

CAGR +30.29 Maximum in the industry JOHN DEERE SALES FY05 TO FY10 Anmolverma24@gmail.com

Manufacturing unit location in India : 

Manufacturing unit location in India

Slide 31: 

+37% Growth In F10 No. Of Tractor Anmolverma24@gmail.com

DRIVERS FOR THE INDUSTRY : 

DRIVERS FOR THE INDUSTRY Some Long-Term Demand Drivers For The Industry Agriculture In India Agriculture Development In India Indian Agriculture Industry Overview (SWOT Analysis) Anmolverma24@gmail.com

Slide 33: 

Anmolverma24@gmail.com

Agriculture In India : 

Agriculture In India India ranks second worldwide in farm output. Agriculture is one of the strongholds of the Indian economy and accounts for 14.6 per cent of the country's gross domestic product (GDP) in 2009-10 Anmolverma24@gmail.com

Need For Agriculture Mechanisation : 

Need For Agriculture Mechanisation AGRCULTURE MECHANISATION Reduction In Work Force Increasing Productivity Agriculture Based Energy Policy Achieving Sustained Growth Rate Of 4-5% Anmolverma24@gmail.com

GROWTH OF TRACTOR INDUSTRY : 

GROWTH OF TRACTOR INDUSTRY Future Of Tractor Industry SWOT Analysis Of Tractor Industry Challenges For Tractor Industry Rate Of CAGR Of Domestic Market Anmolverma24@gmail.com

India Having Defer Penetration From The World And Other Country : 

Anmolverma24@gmail.com India Having Defer Penetration From The World And Other Country

Slide 38: 

Industry Sale Across The Region Anmolverma24@gmail.com

SWOT Analysis of tractor industry : 

SWOT Analysis of tractor industry Government support for the agricultural sector. high rate of Indian GDP. Government want 4% agriculture growth in 2015 . Easy availability of Finance Low penetration of tractors in Indian agriculture. Export of tractors worldwide. using for other work like. Airplane careering, commercial use like contraction ,land filling ,etc s w O sale depend on monsoon. Indian farmer are low income . Farmer have little land for farming . T Government focusing only on growth and agriculture having minimum growth in comparing to other sector. Some part of India is ratio on maximum penetration of tractor. Anmolverma24@gmail.com

Slide 40: 

Rate Of CAGR Domestic Market In India Anmolverma24@gmail.com

Slide 41: 

Anmolverma24@gmail.com

Slide 42: 

TOTAL TRACTOR SALES FY05 TO FY10 CAGR +12.1 Anmolverma24@gmail.com

CHALLENGES FOR TRACTOR INDUSTRY : 

CHALLENGES FOR TRACTOR INDUSTRY Buying Capacity New Product Development New Regulations New Regulations Alternate Energy Export Potential Anmolverma24@gmail.com

CONCLUSION & RECOMMENDATIONS : 

CONCLUSION & RECOMMENDATIONS LIMITATIONS CONCLUSION & RECOMMENDATIONS Anmolverma24@gmail.com

Slide 45: 

Anmolverma24@gmail.com Thank you

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