Strategic Planning Model

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Presentation Transcript

Slide 1: 

Matt H. Evans, Workshop on the Strategic Planning Model

Workshop Overview : 

Matt H. Evans, Workshop Overview Clearly define the complete strategic planning process Explain how to create and execute a strategic plan Provide a common model that the entire organization can follow

Introductions : 

Matt H. Evans, Your name Employer Position Why are you here? (Expectations) Introductions

What is Strategic Planning? : 

Matt H. Evans, What is Strategic Planning? Process to establish priorities on what you will accomplish in the future Forces you to make choices on what you will do and what you will not do Pulls the entire organization together around a single game plan for execution Broad outline on where resources will get allocated

Why do Strategic Planning? : 

Matt H. Evans, Why do Strategic Planning? If you fail to plan, then you plan to fail – be proactive about the future Strategic planning improves performance Counter excessive inward and short-term thinking Solve major issues at a macro level Communicate to everyone what is most important

Fundamental Questions to Ask : 

Matt H. Evans, Fundamental Questions to Ask Where are we now? (Assessment) Where do we need to be? (Gap / Future End State) How will we close the gap (Strategic Plan) How will we monitor our progress (Balanced Scorecard)

A Good Strategic Plan should . . . : 

Matt H. Evans, A Good Strategic Plan should . . . Address critical performance issues Create the right balance between what the organization is capable of doing vs. what the organization would like to do Cover a sufficient time period to close the performance gap Visionary – convey a desired future end state Flexible – allow and accommodate change Guide decision making at lower levels – operational, tactical, individual

Strategic Planning ModelA B C D E : 

Matt H. Evans, Strategic Planning ModelA B C D E Environmental Scan Assessment Background Information Situational Analysis SWOT – Strength’s, Weaknesses, Opportunities, Threats Situation – Past, Present and Future Significant Issues Align / Fit with Capabilities Mission & Vision Values / Guiding Principles Major Goals Specific Objectives Performance Measurement Targets / Standards of Performance Initiatives and Projects Baseline Components Performance Management Review Progress – Balanced Scorecard Take Corrective Actions Down to Specifics Evaluate Where we are Where we want to be How we will do it How are we doing Gaps Action Plans Feedback upstream – revise plans

Pre-Requisites to Planning : 

Matt H. Evans, Pre-Requisites to Planning Senior leadership commitment Who will do what? What will each group do? How will we do it? When is the best time?

Slide 10: 

Matt H. Evans, Assessment

Assessment Model:S W O T : 

Matt H. Evans, Assessment Model:S W O T Assessment External Assessment: Marketplace, competitor’s, social trends, technology, regulatory environment, economic cycles . Internal Assessment: Organizational assets, resources, people, culture, systems, partnerships, suppliers, . . . Good Points Possible Pitfalls SWOT SWOT

Strength’s : 

Matt H. Evans, Strength’s Assessment Strength’s – Those things that you do well, the high value or performance points Strengths can be tangible: Loyal customers, efficient distribution channels, very high quality products, excellent financial condition Strengths can be intangible: Good leadership, strategic insights, customer intelligence, solid reputation, high skilled workforce Often considered “Core Competencies” – Best leverage points for growth without draining your resources

Weaknesses : 

Matt H. Evans, Weaknesses Assessment Weaknesses – Those things that prevent you from doing what you really need to do Since weaknesses are internal, they are within your control Weaknesses include: Bad leadership, unskilled workforce, insufficient resources, poor product quality, slow distribution and delivery channels, outdated technologies, lack of planning, . . .

Opportunities : 

Matt H. Evans, Opportunities Assessment Opportunities – Potential areas for growth and higher performance External in nature – marketplace, unhappy customers with competitor’s, better economic conditions, more open trading policies, . . Internal opportunities should be classified as Strength’s Timing may be important for capitalizing on opportunities

Threats : 

Matt H. Evans, Threats Assessment Threats – Challenges confronting the organization, external in nature Threats can take a wide range – bad press coverage, shifts in consumer behavior, substitute products, new regulations, . . . May be useful to classify or assign probabilities to threats The more accurate you are in identifying threats, the better position you are for dealing with the “sudden ripples” of change

Slide 16: 

Matt H. Evans, Baseline

Why create a baseline? : 

Matt H. Evans, Why create a baseline? Baseline Puts everything about the organization into a single context for comparability and planning Descriptive about the company as well as the overall environment Include information about relationships – customers, suppliers, partners, . . . Preferred format is the Organizational Profile

Organizational Profile1. Operating Environment : 

Matt H. Evans, Organizational Profile1. Operating Environment Baseline Products and Services – Suppliers, Delivery Channels, Contracts, Arrangements, . . . Organizational Culture – Barriers, Leadership, Communication, Cohesiveness . . . . Workforce Productivity – Skill levels, diversity, contractor’s, aging workforce, . . . Infrastructure – Systems, technology, facilities, . . Regulatory – Product / Service Regulation, ISO Quality Standards, Safety, Environmental, . . .

Organizational Profile2. Business Relationships : 

Matt H. Evans, Organizational Profile2. Business Relationships Baseline Organizational Structure – Business Units, Functions, Board, Management Layers, . . . Customer Relationships – Requirements, Satisfaction, Loyalty, Expectations, . . . Value Chain – Relationship between everyone in the value chain . . . . Partner Relationships – Alliances, long-term suppliers, customer partnerships, . . .

Organizational Profile3. Key Performance Categories : 

Matt H. Evans, Organizational Profile3. Key Performance Categories Baseline Customer Products and Services Financial Human Capital Operational External (Regulatory Compliance, Social Responsibility, . . . )

Gap Analysis : 

Matt H. Evans, Gap Analysis Baseline Baseline / Org Profile Challenges / SWOT Gap = Basis for Long-Term Strategic Plan

Slide 22: 

Matt H. Evans, Components

Major Components of theStrategic Plan / Down to Action : 

Matt H. Evans, Major Components of theStrategic Plan / Down to Action Components Mission Vision Goals Objectives Measures Why we exist What we want to be Indicators and Monitors of success Desired level of performance and timelines Planned Actions to Achieve Objectives O1 O2 AI1 AI2 AI3 M1 M2 M3 T1 T1 T1 Specific outcomes expressed in measurable terms (NOT activities) Targets Initiatives What we must achieve to be successful

Mission Statement : 

Matt H. Evans, Mission Statement Components Captures the essence of why the organization exists – Who we are, what we do Explains the basic needs that you fulfill Expresses the core values of the organization Should be brief and to the point Easy to understand If possible, try to convey the unique nature of your organization and the role it plays that differentiates it from others

Examples – Good and BadMission Statements : 

Matt H. Evans, Examples – Good and BadMission Statements Components To Make People Happy To Explore the Universe and Search for Life and to Inspire the Next Generation of Explorers NASA Walt Disney Does a good job of expressing the core values of the organization. Also conveys unique qualities about the organization. Too vague and and unclear. Need more descriptive information about what makes the organization special.

Vision : 

Matt H. Evans, Vision Components How the organization wants to be perceived in the future – what success looks like An expression of the desired end state Challenges everyone to reach for something significant – inspires a compelling future Provides a long-term focus for the entire organization

Examples of Vision Descriptors : 

Matt H. Evans, Examples of Vision Descriptors Adept Aggressive Agile Aligned Assertive Available Best-in-class Challenging Clear Competent Complex Compliant Conservative Coordinated Critical Direct Equal Disciplined Effective Efficient Enduring Expanding Expert Fast Fast-paced Financially-sound Focused Growth Healthy Improving Incentivized Increasing Solid Solvent Stable State of the Art Strong Streamlined Sufficient Strategic Sustainable Timely Value-added Vigilant Visionary World-class Informative Innovative Leading Logical Major Nimble Pioneering Protected Organized Over-Arching Quick Ready Responsive Savvy Simple Components

Guiding Principles and Values : 

Matt H. Evans, Guiding Principles and Values Components Every organization should be guided by a set of values and beliefs Provides an underlying framework for making decisions – part of the organization’s culture Values are often rooted in ethical themes, such as honesty, trust, integrity, respect, fairness, . . . . Values should be applicable across the entire organization Values may be appropriate for certain best management practices – best in terms of quality, exceptional customer service, etc.

Examples of Guiding Principles and Values : 

Matt H. Evans, Examples of Guiding Principles and Values Components We obey the law and do not compromise moral or ethical principles – ever! We expect to be measured by what we do, as well as what we say. We treat everyone with respect and appreciate individual differences. We carefully consider the impact of business decisions on our people and we recognize exceptional contributions. We are strategically entrepreneurial in the pursuit of excellence, encouraging original thought and its application, and willing to take risks based on sound business judgment. We are committed to forging public and private partnerships that combine diverse strengths, skills and resources.

Goals : 

Matt H. Evans, Goals Components Describes a future end-state – desired outcome that is supportive of the mission and vision. Shapes the way ahead in actionable terms. Best applied where there are clear choices about the future. Puts strategic focus into the organization – specific ownership of the goal should be assigned to someone within the organization. May not work well where things are changing fast – goals tend to be long-term for environments that have limited choices about the future.

Developing Goals : 

Matt H. Evans, Developing Goals Components Cascade from the top of the Strategic Plan – Mission, Vision, Guiding Principles. Look at your strategic analysis – SWOT, Environmental Scan, Past Performance, Gaps . . Limit to a critical few – such as five to eight goals. Broad participation in the development of goals: Consensus from above – buy-in at the execution level. Should drive higher levels of performance and close a critical performance gap.

Examples of Goals : 

Matt H. Evans, Examples of Goals Components Reorganize the entire organization for better responsiveness to customers We will partner with other businesses, industry leaders, and government agencies in order to better meet the needs of stakeholders across the entire value stream. Manage our resources with fiscal responsibility and efficiency through a single comprehensive process that is aligned to our strategic plan. Improve the quality and accuracy of service support information provided to our internal customers. Establish a means by which our decision making process is market and customer focus. Maintain and enhance the physical conditions of our public facilities.

Objectives : 

Matt H. Evans, Objectives Relevant - directly supports the goal Compels the organization into action Specific enough so we can quantify and measure the results Simple and easy to understand Realistic and attainable Conveys responsibility and ownership Acceptable to those who must execute May need several objectives to meet a goal Components

Goals vs. Objectives : 

Matt H. Evans, Goals vs. Objectives Components

Examples of Objectives : 

Matt H. Evans, Examples of Objectives Develop a customer intelligence database system to capture and analyze patterns in purchasing behavior across our product line. Launch at least three value stream pilot projects to kick-off our transformation to a leaner organization. Centralize the procurement process for improvements in enterprise-wide purchasing power. Consolidate payable processing through a P-Card System over the next two years. Monitor and address employee morale issues through an annual employee satisfaction survey across all business functions. Components

Slide 36: 

Matt H. Evans, Down to Specifics

What are Action Plans? : 

Matt H. Evans, What are Action Plans? The Action Plan identifies the specific steps that will be taken to achieve the initiatives and strategic objectives – where the rubber meets the road Each Initiative has a supporting Action Plan(s) attached to it Action Plans are geared toward operations, procedures, and processes They describe who does what, when it will be completed, and how the organization knows when steps are completed Like Initiatives, Action Plans require the monitoring of progress on Objectives, for which measures are needed

Characteristics of Action Plans : 

Matt H. Evans, Characteristics of Action Plans Assign responsibility for the successful completion of the Action Plan. Who is responsible? What are the roles and responsibilities? Detail all required steps to achieve the Initiative that the Action Plan is supporting. Where will the actions be taken? Establish a time frame for the completion each steps. When will we need to take these actions? Establish the resources required to complete the steps. How much will it take to execute these actions? Define the specific actions (steps) that must be taken to implement the initiative. Determine the deliverables (in measurable terms) that should result from completion of individual steps. Identify in-process measures to ensure the processes used to carry out the action are working as intended. Define the expected results and milestones of the action plan. Provide a brief status report on each step, whether completed or not. What communication process will we follow? How well are we doing in executing our action plan? Based on the above criteria, you should be able to clearly define your action plan. If you have several action plans, you may have to prioritize.

Action Plan Execution : 

Matt H. Evans, Action Plan Execution Requires that you have answered the Who, What, How, Where, and When questions related to the project or initiative that drives strategic execution Coordinate with lower level sections, administrative and operating personnel since they will execute the Action Plan in the form of specific work plans Assign action responsibility and set timelines – Develop working plans and schedules that have specific action steps Resource the project or initiative and document in the form of detail budgets (may require reallocation prior to execution) Monitor progress against milestones and measurements Correct and revise action plans per comparison of actual results against original action plan

Quantify from Action Level Upin terms of Measurements : 

Matt H. Evans, Quantify from Action Level Upin terms of Measurements Measure your milestones – short-term outcomes at the Action Item level. Measure the outcomes of your objectives. Try to keep your measures one per objective. May want to include lead and lag measures to depict cause-effect relationships if you are uncertain about driving (leading) the desired outcome. Establish measures using a template to capture critical data elements

Measurement Template : 

Matt H. Evans, Measurement Template

Criteria for Good Measures : 

Matt H. Evans, Integrity – Complete; useful; inclusive of several types of measure; designed to measure the most important activities of the organization Reliable: Consistent Accurate - Correct Timely – Available when needed: designed to use and report data in a usable timeframe Confidential and Secure: Free from inappropriate release or attack Criteria for Good Measures

Examples of MeasurementsLead Indicators : 

Matt H. Evans, Examples of MeasurementsLead Indicators Average time to initiate customer contact => shorter time should lead to better customer service Average response time to incident => below average response times should lead to increased effectiveness in dealing with incident Facilities that meet facility quality A1 rating => should lead to improved operational readiness for meeting customer needs

Examples of MeasurementsLag Indicators : 

Matt H. Evans, Examples of MeasurementsLag Indicators Overall customer satisfaction rating => how well you are doing looking back Business Units met budgeted service hour targets => after the fact reporting of service delivery volume Number of category C safety accidents at construction sites => historical report of what has already taken place

Targets : 

Matt H. Evans, Targets For each measurement, you should have at least one target Targets should stretch the organization to higher levels of performance Incremental improvements over current performance can be used to establish your targets Targets put focus on your strategy When you reach your targets, you have successfully executed your strategy

Examples of Targets : 

Matt H. Evans, Examples of Targets

Sanity Check . . . : 

Matt H. Evans, Make sure everything is linked and connected for a tight end-to-end model for driving strategic execution. Sanity Check . . .

Slide 48: 

Matt H. Evans, Evaluate

Continuous Feedbackthrough the Balanced Scorecard : 

Matt H. Evans, Continuous Feedbackthrough the Balanced Scorecard Cascade and align from the top to create a Strategic Management System. Use the Balanced Scorecard framework to organize and report actionable components. Use the Scorecard for managing the execution of your strategy. Scorecard “forces” you to look at different perspectives and take into account cause-effect relationships (lead and lag indicators) Improves how you communicate your strategy – critical to execution.

Performance Management : 

Matt H. Evans, D2-D5: Build the Balanced Scorecard Performance Management Establish a regular review cycle using your balanced scorecard. Analyze and compare trends using graphs for rapid communication of performance. Don’t be afraid to change your metrics – life cycle (inputs to outputs to outcomes) Work back upstream to revise your plans: Action Plans > Operating Plans > Strategic Plans Planning is very dynamic – must be flexible to change. Recognize and reward good performance results Brainstorm and change – take corrective action on poor performance results.

Automating the Process : 

Matt H. Evans, D2-D5: Build the Balanced Scorecard Automating the Process Low Cost Scorecard Tools Dialog ( Ergometrics ( ExecDash ( Scorecard Hosting ( High End Best of Breed Tools PB Views ( QPR ( Rocket (

Link Budgets to Strategic Plan : 

Matt H. Evans, Link Budgets to Strategic Plan The world’s best Strategic Plan will fail if it is not adequately resourced through the budgeting process Strategic Plans cannot succeed without people, time, money, and other key resources Aligning resources validates that initiatives and action plans comprising the strategic plan support the strategic objectives

What Resources?How to Link? : 

Matt H. Evans, Every Action Plan should identify the following: The people resources needed to succeed The time resources needed to succeed The money resources needed to succeed The physical resources (facilities, technology, etc.) needed to succeed Resource information is gathered by Objective Owners which is provided to the Budget Coordinators for each Business Unit. Resources identified for each Action Plan are used to establish the total cost of the Initiative. Cost-bundling of Initiatives at the Objective level is used by our Business Unit Budget Coordinators to create the Operating Plan Budget What Resources?How to Link?

Some Final Thoughts : 

Matt H. Evans, Some Final Thoughts Integrate all components from the top to the bottom: Vision > Mission > Goals > Objectives > Measures > Targets > Initiatives > Action Plans > Budgets. Get Early Wins (Quick Kills) to create some momentum Seek external expertise (where possible and permissible) Articulate your requirements to senior leadership if they are really serious about strategic execution

Slide 55: 

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