logging in or signing up Retail Management ankush85 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 27730 Category: Education License: All Rights Reserved Like it (29) Dislike it (4) Added: July 06, 2009 This Presentation is Public Favorites: 20 Presentation Description Online Photography course at: http://www.wiziq.com/course/5247-photography-tips-for-beginners Comments Posting comment... By: olasiman_ah (4 week(s) ago) I would like to request a copy of this presentation. Please send it to firstname.lastname@example.org. Thank you! I Saving..... Post Reply Close Saving..... Edit Comment Close By: aeinstein1111 (18 month(s) ago) asking from you to send it by email at email@example.com Saving..... Post Reply Close Saving..... Edit Comment Close By: aeinstein1111 (18 month(s) ago) Hi ankush, thi would be a great help for me as we are trying formulate good HRIS in our project. thank you Saving..... Post Reply Close Saving..... Edit Comment Close By: kamz91 (18 month(s) ago) can yo pls mail this to firstname.lastname@example.org thnkyou! Saving..... Post Reply Close Saving..... Edit Comment Close By: tanveerameenlashari (26 month(s) ago) kindly email me on email@example.com i need this. Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: 1 Retail Management? Introduction, scope and trends in Retailing Refreshor!!!! : 2 Refreshor!!!! Management Marketing Product Marketing vs. Service Marketing SWOT analysis 4 Ps or Marketing Mix Branding Distribution & Placement Positioning Retail Managers (in organizations & in retail outlets) Franchising, Dealership, Service Retailing Distribution Network : 3 Distribution Network Distributor Broker / Agent Factory Outlet Wholesalers Retailers Issues in Retailing : 4 Issues in Retailing How can we best serve our customers while earning a fair profit? How can we stand out in a highly competitive environment where consumers have too many choices? How can we grow our business, while retaining a core of loyal customers? A Typical Channel of Distribution : 5 A Typical Channel of Distribution Manufacturer Wholesaler Final Consumer Retailer The Retailer’s Role in the Sorting Process (link to Mkt. Mix) : 6 The Retailer’s Role in the Sorting Process (link to Mkt. Mix) Relationship Management Among Retailers and Suppliers : 7 Relationship Management Among Retailers and Suppliers Disagreements may occur: control over channel profit allocation number of competing retailers product displays promotional support payment terms operating flexibility Distribution Types : 8 Distribution Types Exclusive: suppliers make agreements with one or few retailers that designate the latter as the only ones in a specified geographic area to carry certain brands or products Intensive: suppliers sell through as many retailers as possible Selective: suppliers sell through a moderate number of retailers Special Characteristics Affecting Retailers : 9 Special Characteristics Affecting Retailers Retailer’s Strategy Small Average Sale Impulse Purchase Popularity of Stores Eliminating Shopper Boredom : 10 Eliminating Shopper Boredom Customer Service : 11 Customer Service Activities undertaken by a retailer in conjunction with the basic goods and services it sells. Store hours Parking Shopper-friendliness Credit acceptance Salespeople Relationship Retailing : 12 Relationship Retailing Seek to establish and maintain long-term bonds with customers, rather than act as if each sales transaction is a completely new encounter Concentrate on the total retail experience Monitor satisfaction Stay in touch with customers Develop customer database Key Drivers : 13 Key Drivers Consumer Pull Rising incomes Explosion of media Change in consumer behavior Consumerism cycle The Rural market: Waking up Supply chain establishment Entry of Corporate sector Expansion of family owned businesses New Entrepreneurs Reducing Brand dominance Foreign retailers seeking entry Technological impact You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.