logging in or signing up Marketing Plan ankush85 Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 27589 Category: Education License: All Rights Reserved Like it (5) Dislike it (0) Added: June 19, 2009 This Presentation is Public Favorites: 4 Presentation Description Online Photography course at: http://www.wiziq.com/course/5247-photography-tips-for-beginners Comments Posting comment... Premium member Presentation Transcript Marketing Plan: Marketing Plan Marketing Plan: Marketing Plan Marketing plans typically include a description of: Market conditions Products Buyers Sales potential Contract terms or pricing strategy Promotion and distribution ideas Resources Marketing Plan: Marketing Plan All of these make up your marketing strategy. What questions should you ask when developing your marketing plan? Marketing Plan: Marketing Plan The questions you address will depend on whether your strategy targets: New products New buyers Both Marketing Plan: Marketing Plan FINPACK Business Plan software can be used to develop a marketing plan for: Traditional, bulk commodities Specialty commodities and value-added products Marketing Plan: Marketing Plan Business Planning Guide can be used for any commodity. However worksheets are geared toward : Specialty commodities Value-added products Services Alternative distribution Marketing Plan: Marketing Plan Specialty commodities include: Unique varieties Non-traditional Non-GMO Organic Agraceuticals Marketing Plan: Marketing Plan Value-added product/services include: Processed -- meat, dairy IP grain drying and storage B&B Hunting preserve Educational classes Marketing Plan: Marketing Plan Alternative distribution channels include: Processors Wholesale Retail Direct where buyers include individuals, restaurants, and institutions Marketing Strategy: Marketing Strategy Easier strategy questions to answer: How to price product How to promote product How to store and transport product Marketing Strategy: Marketing Strategy Harder strategy questions to answer: How much buyers will purchase How your competition will respond How prices may change in long-run How regulations may change Marketing Plan: Marketing Plan Characteristics of Specialty Commodity Markets Not fluid Immature markets; volatility Lack of transparency and resources Marketing Strategy: Marketing Strategy Marketing strategies typically fall apart when: Sales don’t materialize New competition enters market Buyer preferences change Insufficient quality, volume Unrealistic from start Marketing Plan: Marketing Plan What can you do to develop a realistic marketing strategy: Contact potential buyers Ask questions Review contracts Be realistic, honest about sales potential Observe and learn about competitors Get outside opinions Marketing Plan: Marketing Plan Most importantly, if your strategy involves specialty or value-added products and alternative distribution channels: Research and document your assumptions! Marketing Plan: Marketing Plan FINPACK Business Plan software asks questions and offers tips about: Current markets Potential new markets Pricing strategy Promotion and distribution strategy Storage and quality control Resources – suppliers, contractors, competitors Marketing Plan: Marketing Plan If marketing traditional commodities, software such as Marketeer can help with forward contracting strategies. Marketeer can be imported into the Business Plan Software. Marketing Plan: Marketing Plan Business Planning Guide asks questions about: Current markets (Worksheet 2.2) Buyer preferences (Worksheet 4.1) Projected sales volume (Worksheet 4.2) Product uniqueness (Worksheet 4.3) Competition (Worksheet 4.4) Marketing Plan: Marketing Plan More Guide questions about: Distribution (Worksheet 4.5) Pricing (Worksheet 4.6) Promotion (Worksheet 4.7) Inventory and storage (Worksheet 4.8) You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.