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Presentation On Comparison between videocon and other player in dth industry Submitted by Ankur shukla pgdm(ib)

Welcome’s U All in the World Of dth Industry…:

W elcome’s U All in the World Of dth Industry…

WAR IN SKY :

WAR IN SKY DIRECT TO HOME

What Is DTH?:

What Is DTH? DTH stands for Direct-To-Home television. A wireless digital audio / video service is delivered through satellite. Terms Related to DTH Service . Digital Decoder (commonly known as set top box) . Viewing Card. DTH operator.

DTH Services in Indian Market?:

DTH Services in Indian Market? Idea was 1st proposed in 1996, but they did not pass approval because there were concerns over national security and a cultural invasion. Govt. putted a ban 1997 when the Rupert Murdoch-owned Indian Sky Broadcasting (ISkyB) was about to launch its DTH services in India. Passed approval in 2000 but the signals can be transmitted through Indian satellite. Cost and validity period of DTH license. Law imposed on DTH service providers(51:49). Share of DTH Services in Indian market in India is less then 5%.

Why DTH not Cable?:

Why DTH not Cable? Proper payment. Digital quality picture. Value added services. Better coverage. N no. of channels. Radio facility. Movable. Channel lock facility. Less wiring. No dependency on cable operator.

PLAYER’S IN D.T.H:

PLAYER’S IN D.T.H DISH T.V TATA SKY BIG T.V SUN DIRECT Videocon D.D. DIRECT

Videocon dth:

Videocon dth

ABOUT DISH TV:

ABOUT DISH TV India’s first DTH service provider. Launched in the year Oct 2003. Partnership with the Essel group & Zee TV. CEO- Arun Kapoor. Having 35000 outlets & 2.0 millions subscriber all over in India. Brand Ambassador- Mr. Shahrukh khan. Tag line- “Dish karo wish karo”. Offical partner- Indian Cricket League.

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Rs 16000-crore regional Tamil language Indian cable television network based in Chennai ,Tamilnadu Established in 1993 DTH service started on 7 th December,2007 Offers 20 television channels in four languages, generally targeting southern Indian viewers 80:20 joint venture between the Karunanidhi Maran family and the Astro Group of Malaysia SUN DIRECT

Official Website Of BIG TV:

Official Website Of BIG TV

Reliance Big TV DTH Service:

Reliance Big TV DTH Service Official launch on August 19th in Mumbai . Plans to launch “Big TV DTH” service across India in 6,500 town. Provide 250 TV channels and 16 on demand movies at an attractive price. Selected as the official DTH partner for Indian Premier League form for the next 4 years. At present 50,000 subscribers-35,000 in Mumbai & expects around 60 million by 2015. Big TV looking to capture 40 per cent of the market share within one year

comparative study:

comparative study

Customer Satisfaction through Quality :

Customer Satisfaction through Quality

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Most Popular 16

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Market Share 17

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Satisfaction through after sales services 18

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recommendations Attract customers by exchange offer, discount offer, cash back offer and face gift offer on the festival occasions Establish a cordial relationship with dealers and offer a good commission margins for promoting our products Keep a hawk eye on the competitors and act according to their sales and marketing strategy.

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Continue….. Create an effective advertisement with an influential punch line. Demo piece should be available in every shop and it may install within time. Distributer should contact properly with every dealers. Improvement in customer care service

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Thank You