imc pr tools

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tools of integrating marketing communication public relations

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IMC TOOLS : 

IMC TOOLS Types Of Public Relations. Presented By: Bhanu Sharma (308C11) Rochin Jain(308C25) Arjit Mathur(308C30) Pranav Gupta(308C34) Neeraj Pande(308C47) Ankit Maheshwari(308C51)

Press Release : 

Press Release A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value.

Feature Stories : 

Feature Stories A feature story (also feature article, or simply feature) is a piece of journalistic writing that covers a selected issue in-depth. As such, a feature need not address an immediately topical subject as would be expected of a news story, is usually considerably longer, and may well present an opinionated view.

Sponsored events : 

Sponsored events In Sponsored events a company associates itself with a special event to advertise itself and spread awareness.

Publicity : 

Publicity News published in news paper or in any communication media to publicize any event or personality.

Buzz Marketing : 

Buzz Marketing Buzz Marketing is seeding the media with news and information about a particular brand.

Viral Marketing : 

Viral Marketing Marketing through digital media.

Press Conference : 

Press Conference

Company’s News Letter : 

Company’s News Letter