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He promoted the product incessantly, distributing coupons for a complimentary glass of Coca-Cola, souvenir fans, calendars, clocks, urns and countless novelties, all depicting the trademark. 1895 - "Coca-Cola is now drunk in every state and territory in the United States." BOTTLING BEGINS : BOTTLING BEGINS 1894 - in Vicksburg, Mississippi, Joseph A. Biedenharn, the first bottler of Coca-Cola. 1899 - Benjamin F. Thomas and Joseph B. Whitehead of Chattanooga, Tennessee – the exclusive rights to bottle and sell Coca-Cola in practically the entire United States. The development of what is today the worldwide Coca-Cola bottling system. PROTECTING A VALUABLE NAME : PROTECTING A VALUABLE NAME In the early 1900’s - protecting the product and the package from imitation: “Demand the genuine" and "Accept no substitutes“. 1916 – approval of the unique contour bottle designed by the Root Glass Company of Terre Haute, Indiana. MAN NAMED WOODRUFF : MAN NAMED WOODRUFF 1919 - a group of investors headed by Ernest Woodruff and W. C. Bradley purchased The Coca-Cola Company for $25 million. 500,000 shares of its common stock were sold publicly for $40 per share. 1923 - Robert Winship Woodruff, Ernest Woodruff's son, was elected president of the Company. His management established quality standards for every phase of the bottling operation. By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales. REFRESHMENT KNOWS NO BOUNDARIES : REFRESHMENT KNOWS NO BOUNDARIES 1928 - Coca-Cola and the Olympic Games: the first lighting of the Olympic flame and the first sale of Coke at an Olympiad. A SYMBOL OF FRIENDSHIP : A SYMBOL OF FRIENDSHIP 1941 - The entry of the United States into the war brought an order from Robert Woodruff: "to see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company." More than 5 billion bottles of Coke were consumed by military service personnel during the war. In many areas, it gave local people their first taste of Coca-Cola. As the world emerged from a time of conflict, Coca-Cola emerged as a worldwide symbol of friendship and refreshment. MOVING WITH THE TIMES : MOVING WITH THE TIMES Packaging Products Advertising Cokelore : Cokelore Coca-Cola became carbonated by accident. Coca-Cola was once considered anti-Semitic for refusing to do business in Israel. The modern image of Santa Claus was created by Coca-Cola. Coca-Cola used to contain cocaine. Coca-Cola is an effective spermicide. Pouring Coca-Cola onto a piece of raw pork will cause worms to come crawling out of the meat. Slide 10: Only two people in the company know Coca-Cola's formula, and each of them only knows half of it. Coca-Cola used to send a salesman out to purchase a piece of Coca-Cola chewing gum once a year to protect its trademark on the product. Diet Coke and/or Diet Pepsi contain more calories than stated, with their producers opting to pay a fine. A tooth left in a glass of Coca-Cola will dissolve overnight. Coca-Cola's name was translated into Chinese as "bite the wax tadpole." By: : By: Aline Gonçalves Viana Monique Ratier Sources: You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.