: APPLE An American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
Established on April 1, 1976 in Cupertino, California.
Slide 3: iPHONE A line of Internet and multimedia-enabled Smartphone, designed and marketed by AppleInc. The first iPhone was introduced on January 9, 2007. There are four generations of iPhone models
APPLE’S TRAGEDY IN INDIA : APPLE’S TRAGEDY IN INDIA The most talked-about phone in recent history and launch it in one of the fastest growing cell-phone markets in the world, and the business world would expect fireworks. But in India the unsold phones are stacking up at shops around the country.
Why Apple iPhone is a failure in India? : Why Apple iPhone is a failure in India? Cost is too high for a phone which offers no new features except the touch screen. There is no 3G network in India. The brand value of Nokia in India is pretty strong. Hygiene factors like video recording, cut paste, sms forwarding were missing. Consumers are waiting for the price to drop. Alternative routes to acquire: it was available much cheaper in American market. Improper marketing strategy: Indian consumers do not want contracts.
Slide 6: THE LOST OPPORTUNITY India not a priority market?
Selling huge numbers in India was not even Apple’s game plan, it seems. Around the time of its launch, the company had said it hoped to sell 10 million units . By downplaying India, the world’s second largest and fastest growing telecom and handsets market, Apple may have missed not only a big opportunity to sell one of its blockbuster brands but also to lay the ground for its future products. “Around 120 million handsets are sold in India every year and, of these, almost 4% to 5% are smartphones. Clearly, Apple had a big opportunity to establish itself in this market and, if not break market leader Nokia India’s monopoly, then at least give it a tough fight. As the global recession hurts growth in the U.S. and other mature markets, Apple could use some success in this still-growing Asian giant.
Slide 7: LESSIONS
APPLE Do not underestimate potential markets. Design marketing strategies according to the market. Never ignore competitors.