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Premium member Presentation Transcript Culture and the Arts Survey:Analysis of Philadelphia Respondents December 5, 2007 : Culture and the Arts Survey:Analysis of Philadelphia Respondents December 5, 2007 Methodology : 2 Methodology Penn, Schoen & Berland Associates conducted online interviews among the general population nationwide and an additional oversample in the Philadelphia metropolitan area, on August 10 - 22, 2007. General Survey : General Survey Attendance of Cultural Activities(1 of 2) : 4 Attendance of Cultural Activities(1 of 2) Q. To start, please tell us how often you attend each of the following types of cultural activities. Showing Once Per Year or More Attendance of Cultural Activities(2 of 2) : 5 Q. To start, please tell us how often you attend each of the following types of cultural activities. Showing Once Per Year or More Attendance of Cultural Activities(2 of 2) Attendance of Cultural Activities: Increased Attendance(1 of 2) : 6 Q. And again thinking about each of the following cultural activities, do you engage in them more or less than a year ago? Showing More Attendance of Cultural Activities: Increased Attendance(1 of 2) Attendance of Cultural Activities: Increased Attendance(2 of 2) : 7 Q. And again thinking about each of the following cultural activities, do you engage in them more or less than a year ago? Showing More Attendance of Cultural Activities: Increased Attendance(2 of 2) Attendance of Cultural Activities: Reduced Attendance(1 of 2) : 8 Attendance of Cultural Activities: Reduced Attendance(1 of 2) Q. And again thinking about each of the following cultural activities, do you engage in them more or less than a year ago? Showing Less Attendance of Cultural Activities: Reduced Attendance(2 of 2) : 9 Attendance of Cultural Activities: Reduced Attendance(2 of 2) Q. And again thinking about each of the following cultural activities, do you engage in them more or less than a year ago? Showing Less Monthly Attendance of Cultural Events : 10 Monthly Attendance of Cultural Events Q. In a typical month, how many cultural events do you attend in total? Cultural Event Information Sources(1 of 2) : 11 Cultural Event Information Sources(1 of 2) Q. Where do you get information about cultural events? Cultural Event Information Sources(2 of 2) : 12 Cultural Event Information Sources(2 of 2) Q. Where do you get information about cultural events? Influencing Factors in Cultural Event Attendance(1 of 2) : 13 Influencing Factors in Cultural Event Attendance(1 of 2) Q. Please indicate if each of the following factors influences your decision to attend cultural activities. Please tell us if each factor is very influential, somewhat influential, not very influential, or not at all influential in your decision to attend cultural events. Showing Very Influential Influencing Factors in Cultural Event Attendance(2 of 2) : 14 Influencing Factors in Cultural Event Attendance(2 of 2) Q. Please indicate if each of the following factors influences your decision to attend cultural activities. Please tell us if each factor is very influential, somewhat influential, not very influential, or not at all influential in your decision to attend cultural events. Showing Very Influential Motivations to Participate in Cultural Activities(1 of 2) : 15 Motivations to Participate in Cultural Activities(1 of 2) Q. We have learned about the factors that influence the cultural events you attend; now we are interested in learning what motivates you to participate in cultural activities. Please select all that apply. Motivations to Participate in Cultural Activities(2 of 2) : 16 Motivations to Participate in Cultural Activities(2 of 2) Q. We have learned about the factors that influence the cultural events you attend; now we are interested in learning what motivates you to participate in cultural activities. Please select all that apply. Reasons to Incorporate Culture(1 of 2) : 17 Reasons to Incorporate Culture(1 of 2) Q. Do each of the reasons below play an important role or not in your decision to make the arts and cultural activities a part of your life? Showing Very Important Reasons to Incorporate Culture(2 of 2) : 18 Reasons to Incorporate Culture(2 of 2) Q. Do each of the reasons below play an important role or not in your decision to make the arts and cultural activities a part of your life? Showing Very Important Importance of Aspects of Cultural Events : 19 Importance of Aspects of Cultural Events Q. Do you consider the following aspects of experiencing arts and cultural activities important or unimportant in deciding to attend an event? Showing Very Important Barriers to Cultural Event Attendance(1 of 2) : 20 Barriers to Cultural Event Attendance(1 of 2) Q. What are the barriers, if any, that prevent you from attending cultural events? Please select all that apply. Barriers to Cultural Event Attendance(2 of 2) : 21 Barriers to Cultural Event Attendance(2 of 2) Q. What are the barriers, if any, that prevent you from attending cultural events? Please select all that apply. Evolution of Personal Cultural Tastes : 22 Evolution of Personal Cultural Tastes Q. Do you agree or disagree with the following statements? Showing Agree Reasons to Increase Participation in Cultural Events(1 of 2) : 23 Reasons to Increase Participation in Cultural Events(1 of 2) Q. Which of the items listed below would increase your participation in cultural events Reasons to Increase Participation in Cultural Events(2 of 2) : 24 Reasons to Increase Participation in Cultural Events(2 of 2) Q. Which of the items listed below would increase your participation in cultural events Additional Offerings to Increase Cultural Participation : 25 Additional Offerings to Increase Cultural Participation Q. How likely would you be to increase your participation if… Showing likely Roles of Cultural Institutions(1 of 2) : 26 Roles of Cultural Institutions(1 of 2) Q. In your opinion, what are the roles of cultural institutions such as museums, symphonies and art galleries? Please select all that apply. Roles of Cultural Institutions(2 of 2) : 27 Roles of Cultural Institutions(2 of 2) Q. In your opinion, what are the roles of cultural institutions such as museums, symphonies and art galleries? Please select all that apply. Corporations and the Arts(1 of 2) : 28 Corporations and the Arts(1 of 2) Q. Many corporations have gotten involved with the performing and visual arts. Please tell us if you agree or disagree with each of the following statements. Corporations and the Arts(2 of 2) : 29 Corporations and the Arts(2 of 2) Q. Many corporations have gotten involved with the performing and visual arts. Please tell us if you agree or disagree with each of the following statements. Inclusion of the Arts in Trips : 30 Inclusion of the Arts in Trips Q. When you are traveling to another city, do you always, often, sometimes, rarely, or never make time to include... in your trip? Culture and Travel(1 of 2) : 31 Culture and Travel(1 of 2) Q. Please tell us the degree to which you agree or disagree with each of the following statements. Culture and Travel(2 of 2) : 32 Culture and Travel(2 of 2) Q. Please tell us the degree to which you agree or disagree with each of the following statements. Advanced Planning of Culture During Travel : 33 Advanced Planning of Culture During Travel Q. How far in advance do you usually decide to include culture in your trip? Benefits of the Arts(1 of 2) : 34 Benefits of the Arts(1 of 2) Q. Please tell us to which degree you agree or disagree with each of the following statements. Benefits of the Arts(2 of 2) : 35 Benefits of the Arts(2 of 2) Q. Please tell us to which degree you agree or disagree with each of the following statements. Family Benefits of the Arts : 36 Family Benefits of the Arts Q. Please tell us to which degree you agree or disagree with each of the following statements. Alternative Methods for Experiencing the Arts (1 of 2) : 37 Alternative Methods for Experiencing the Arts (1 of 2) Q. In addition to attending arts and cultural activities in person, please tell us in which of the following other ways you experience the visual and performing arts Alternative Methods for Experiencing the Arts (2 of 2) : 38 Alternative Methods for Experiencing the Arts (2 of 2) Q. In addition to attending arts and cultural activities in person, please tell us in which of the following other ways you experience the visual and performing arts Performing Arts Survey : Performing Arts Survey Benefits of Performing Arts(1 of 2) : 40 Benefits of Performing Arts(1 of 2) Q. People enjoy visual arts (e.g., art exhibit, sculpture parks, etc) for many reasons. Please indicate whether each of the following is an important benefit of performing arts or not. Benefits of Performing Arts(2 of 2) : 41 Benefits of Performing Arts(2 of 2) Q. People enjoy visual arts (e.g., art exhibit, sculpture parks, etc) for many reasons. Please indicate whether each of the following is an important benefit of performing arts or not. Planning for Performing Arts Events : 42 Planning for Performing Arts Events Q. When do you typically decide to attend a performing arts event? Preferred Ticketing Method for Performing Arts : 43 Preferred Ticketing Method for Performing Arts Q. What is your preferred method of purchasing tickets (if required)? Reasons for Purchasing Tickets to Performing Arts : 44 Reasons for Purchasing Tickets to Performing Arts Q. What influences or motivates you to purchase individual tickets to performing arts events (plays, musical performances, opera, etc.)? Please select all that applies Performing Arts Subscriptions : 45 Performing Arts Subscriptions Q. Do you hold subscription to theater, dance companies, orchestras, etc.? Motivations for Performing Arts Subscriptions : 46 Motivations for Performing Arts Subscriptions Q. IF HOLD SUBSCRIPTION(S): What influences or motivates you to purchase subscriptions to theater or dance companies, orchestras etc.? Please select all that apply. Incentives to Purchase Subscriptions : 47 Incentives to Purchase Subscriptions Q. IF HOLD SUBSCRIPTION(S): What would make you more inclined to purchase subscriptions? Select all that apply. Performing Arts Companions : 48 Performing Arts Companions Q. With whom do you usually attend performing arts events? Performing Arts Spending : 49 Performing Arts Spending Q. When you attend a performing arts event, how much do you typically spend on each of the following items? Showing the average amount spent Visual Arts Survey : Visual Arts Survey Benefits of Visual Arts(1 of 2) : 51 Benefits of Visual Arts(1 of 2) Q. People enjoy visual arts (e.g., art exhibits, sculpture parks, etc) for many reasons. Please indicate whether each of the following is an important benefit of visual arts or not. Showing important Benefits of Visual Arts(2 of 2) : 52 Benefits of Visual Arts(2 of 2) Q. People enjoy visual arts (e.g., art exhibits, sculpture parks, etc) for many reasons. Please indicate whether each of the following is an important benefit of visual arts or not. Showing important Planning for Visual Arts Events : 53 Planning for Visual Arts Events Q. When do you typically decide to enjoy visual arts by attending a museum or visiting an exhibition? Preferred Ticketing Method for Performing Arts : 54 Preferred Ticketing Method for Performing Arts Q. What is your preferred method of purchasing tickets (if required)? : 55 Q. What influences or motivates you to purchase individual tickets to a visual arts organization (museum, art gallery, garden)? Please select all that apply. Reasons for Purchasing Tickets to Visual Arts : 56 Q. Are you a member of any museums or other visual arts organizations? Visual Arts Memberships : 57 Q. IF HOLD MEMBERSHIP(S): What influences or motivates you to purchase memberships to museums? Please select all that apply. Motivations for Visual Arts Memberships(1 of 2) : 58 Q. IF HOLD MEMBERSHIP(S): What influences or motivates you to purchase memberships to museums? Please select all that apply. Motivations for Visual Arts Memberships(2 of 2) : 59 Q. IF HOLD MEMBERSHIP(S): would make you more inclined to purchase memberships? Please select all that apply. Incentives to Purchase Memberships : 60 Q. With whom do you usually attend visual arts organizations? Visual Arts Companions : 61 Q. When you attend a visual arts organization, how much do you typically spend on each of the following items? Showing the average amount spent Visual Arts Spending : 62 Q. If you prepare you visit to a visual arts organization in advance, what information do you use? Preparing for Visual Arts Visit : 63 Q. When you visit a visual arts organization, what additional information do you use to enrich your visit? Additional Information Used to Enhance Visual Arts : 64 Q. If you use additional information, why is this? Reasons for Using Additional Information Additional Survey Questions: Audio and Other Tours : Additional Survey Questions: Audio and Other Tours : 66 Q. Please indicate if you have ever used any of the following when visiting a museum, historic site, or other place of cultural interest. Museum Tour Usage : 67 Q. IF HAVE USED THIS TYPE OF TOUR: For each of the following, please indicate whether it made your art/cultural experience more or less enjoyable. Showing more enjoyable Impact of Museum Tours on Enjoyment : 68 Q. Which of the items listed below would motivate you to use a self-guided audio tour? Motivations for Using Self-Guided Audio Tours(1 of 2) : 69 Q. Which of the items listed below would motivate you to use a self-guided audio tour? Motivations for Using Self-Guided Audio Tours(2 of 2) : 70 Q. How likely are you to use a self- guided audio tour in you next visit to a museum, historical site, or other place of cultural interest? Likelihood to Use Self-Guided Audio Tour on Next Visit You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Culture and the Arts Survey andersonad Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 298 Category: News & Reports.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 17, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Culture and the Arts Survey:Analysis of Philadelphia Respondents December 5, 2007 : Culture and the Arts Survey:Analysis of Philadelphia Respondents December 5, 2007 Methodology : 2 Methodology Penn, Schoen & Berland Associates conducted online interviews among the general population nationwide and an additional oversample in the Philadelphia metropolitan area, on August 10 - 22, 2007. General Survey : General Survey Attendance of Cultural Activities(1 of 2) : 4 Attendance of Cultural Activities(1 of 2) Q. To start, please tell us how often you attend each of the following types of cultural activities. Showing Once Per Year or More Attendance of Cultural Activities(2 of 2) : 5 Q. To start, please tell us how often you attend each of the following types of cultural activities. Showing Once Per Year or More Attendance of Cultural Activities(2 of 2) Attendance of Cultural Activities: Increased Attendance(1 of 2) : 6 Q. And again thinking about each of the following cultural activities, do you engage in them more or less than a year ago? Showing More Attendance of Cultural Activities: Increased Attendance(1 of 2) Attendance of Cultural Activities: Increased Attendance(2 of 2) : 7 Q. And again thinking about each of the following cultural activities, do you engage in them more or less than a year ago? Showing More Attendance of Cultural Activities: Increased Attendance(2 of 2) Attendance of Cultural Activities: Reduced Attendance(1 of 2) : 8 Attendance of Cultural Activities: Reduced Attendance(1 of 2) Q. And again thinking about each of the following cultural activities, do you engage in them more or less than a year ago? Showing Less Attendance of Cultural Activities: Reduced Attendance(2 of 2) : 9 Attendance of Cultural Activities: Reduced Attendance(2 of 2) Q. And again thinking about each of the following cultural activities, do you engage in them more or less than a year ago? Showing Less Monthly Attendance of Cultural Events : 10 Monthly Attendance of Cultural Events Q. In a typical month, how many cultural events do you attend in total? Cultural Event Information Sources(1 of 2) : 11 Cultural Event Information Sources(1 of 2) Q. Where do you get information about cultural events? Cultural Event Information Sources(2 of 2) : 12 Cultural Event Information Sources(2 of 2) Q. Where do you get information about cultural events? Influencing Factors in Cultural Event Attendance(1 of 2) : 13 Influencing Factors in Cultural Event Attendance(1 of 2) Q. Please indicate if each of the following factors influences your decision to attend cultural activities. Please tell us if each factor is very influential, somewhat influential, not very influential, or not at all influential in your decision to attend cultural events. Showing Very Influential Influencing Factors in Cultural Event Attendance(2 of 2) : 14 Influencing Factors in Cultural Event Attendance(2 of 2) Q. Please indicate if each of the following factors influences your decision to attend cultural activities. Please tell us if each factor is very influential, somewhat influential, not very influential, or not at all influential in your decision to attend cultural events. Showing Very Influential Motivations to Participate in Cultural Activities(1 of 2) : 15 Motivations to Participate in Cultural Activities(1 of 2) Q. We have learned about the factors that influence the cultural events you attend; now we are interested in learning what motivates you to participate in cultural activities. Please select all that apply. Motivations to Participate in Cultural Activities(2 of 2) : 16 Motivations to Participate in Cultural Activities(2 of 2) Q. We have learned about the factors that influence the cultural events you attend; now we are interested in learning what motivates you to participate in cultural activities. Please select all that apply. Reasons to Incorporate Culture(1 of 2) : 17 Reasons to Incorporate Culture(1 of 2) Q. Do each of the reasons below play an important role or not in your decision to make the arts and cultural activities a part of your life? Showing Very Important Reasons to Incorporate Culture(2 of 2) : 18 Reasons to Incorporate Culture(2 of 2) Q. Do each of the reasons below play an important role or not in your decision to make the arts and cultural activities a part of your life? Showing Very Important Importance of Aspects of Cultural Events : 19 Importance of Aspects of Cultural Events Q. Do you consider the following aspects of experiencing arts and cultural activities important or unimportant in deciding to attend an event? Showing Very Important Barriers to Cultural Event Attendance(1 of 2) : 20 Barriers to Cultural Event Attendance(1 of 2) Q. What are the barriers, if any, that prevent you from attending cultural events? Please select all that apply. Barriers to Cultural Event Attendance(2 of 2) : 21 Barriers to Cultural Event Attendance(2 of 2) Q. What are the barriers, if any, that prevent you from attending cultural events? Please select all that apply. Evolution of Personal Cultural Tastes : 22 Evolution of Personal Cultural Tastes Q. Do you agree or disagree with the following statements? Showing Agree Reasons to Increase Participation in Cultural Events(1 of 2) : 23 Reasons to Increase Participation in Cultural Events(1 of 2) Q. Which of the items listed below would increase your participation in cultural events Reasons to Increase Participation in Cultural Events(2 of 2) : 24 Reasons to Increase Participation in Cultural Events(2 of 2) Q. Which of the items listed below would increase your participation in cultural events Additional Offerings to Increase Cultural Participation : 25 Additional Offerings to Increase Cultural Participation Q. How likely would you be to increase your participation if… Showing likely Roles of Cultural Institutions(1 of 2) : 26 Roles of Cultural Institutions(1 of 2) Q. In your opinion, what are the roles of cultural institutions such as museums, symphonies and art galleries? Please select all that apply. Roles of Cultural Institutions(2 of 2) : 27 Roles of Cultural Institutions(2 of 2) Q. In your opinion, what are the roles of cultural institutions such as museums, symphonies and art galleries? Please select all that apply. Corporations and the Arts(1 of 2) : 28 Corporations and the Arts(1 of 2) Q. Many corporations have gotten involved with the performing and visual arts. Please tell us if you agree or disagree with each of the following statements. Corporations and the Arts(2 of 2) : 29 Corporations and the Arts(2 of 2) Q. Many corporations have gotten involved with the performing and visual arts. Please tell us if you agree or disagree with each of the following statements. Inclusion of the Arts in Trips : 30 Inclusion of the Arts in Trips Q. When you are traveling to another city, do you always, often, sometimes, rarely, or never make time to include... in your trip? Culture and Travel(1 of 2) : 31 Culture and Travel(1 of 2) Q. Please tell us the degree to which you agree or disagree with each of the following statements. Culture and Travel(2 of 2) : 32 Culture and Travel(2 of 2) Q. Please tell us the degree to which you agree or disagree with each of the following statements. Advanced Planning of Culture During Travel : 33 Advanced Planning of Culture During Travel Q. How far in advance do you usually decide to include culture in your trip? Benefits of the Arts(1 of 2) : 34 Benefits of the Arts(1 of 2) Q. Please tell us to which degree you agree or disagree with each of the following statements. Benefits of the Arts(2 of 2) : 35 Benefits of the Arts(2 of 2) Q. Please tell us to which degree you agree or disagree with each of the following statements. Family Benefits of the Arts : 36 Family Benefits of the Arts Q. Please tell us to which degree you agree or disagree with each of the following statements. Alternative Methods for Experiencing the Arts (1 of 2) : 37 Alternative Methods for Experiencing the Arts (1 of 2) Q. In addition to attending arts and cultural activities in person, please tell us in which of the following other ways you experience the visual and performing arts Alternative Methods for Experiencing the Arts (2 of 2) : 38 Alternative Methods for Experiencing the Arts (2 of 2) Q. In addition to attending arts and cultural activities in person, please tell us in which of the following other ways you experience the visual and performing arts Performing Arts Survey : Performing Arts Survey Benefits of Performing Arts(1 of 2) : 40 Benefits of Performing Arts(1 of 2) Q. People enjoy visual arts (e.g., art exhibit, sculpture parks, etc) for many reasons. Please indicate whether each of the following is an important benefit of performing arts or not. Benefits of Performing Arts(2 of 2) : 41 Benefits of Performing Arts(2 of 2) Q. People enjoy visual arts (e.g., art exhibit, sculpture parks, etc) for many reasons. Please indicate whether each of the following is an important benefit of performing arts or not. Planning for Performing Arts Events : 42 Planning for Performing Arts Events Q. When do you typically decide to attend a performing arts event? Preferred Ticketing Method for Performing Arts : 43 Preferred Ticketing Method for Performing Arts Q. What is your preferred method of purchasing tickets (if required)? Reasons for Purchasing Tickets to Performing Arts : 44 Reasons for Purchasing Tickets to Performing Arts Q. What influences or motivates you to purchase individual tickets to performing arts events (plays, musical performances, opera, etc.)? Please select all that applies Performing Arts Subscriptions : 45 Performing Arts Subscriptions Q. Do you hold subscription to theater, dance companies, orchestras, etc.? Motivations for Performing Arts Subscriptions : 46 Motivations for Performing Arts Subscriptions Q. IF HOLD SUBSCRIPTION(S): What influences or motivates you to purchase subscriptions to theater or dance companies, orchestras etc.? Please select all that apply. Incentives to Purchase Subscriptions : 47 Incentives to Purchase Subscriptions Q. IF HOLD SUBSCRIPTION(S): What would make you more inclined to purchase subscriptions? Select all that apply. Performing Arts Companions : 48 Performing Arts Companions Q. With whom do you usually attend performing arts events? Performing Arts Spending : 49 Performing Arts Spending Q. When you attend a performing arts event, how much do you typically spend on each of the following items? Showing the average amount spent Visual Arts Survey : Visual Arts Survey Benefits of Visual Arts(1 of 2) : 51 Benefits of Visual Arts(1 of 2) Q. People enjoy visual arts (e.g., art exhibits, sculpture parks, etc) for many reasons. Please indicate whether each of the following is an important benefit of visual arts or not. Showing important Benefits of Visual Arts(2 of 2) : 52 Benefits of Visual Arts(2 of 2) Q. People enjoy visual arts (e.g., art exhibits, sculpture parks, etc) for many reasons. Please indicate whether each of the following is an important benefit of visual arts or not. Showing important Planning for Visual Arts Events : 53 Planning for Visual Arts Events Q. When do you typically decide to enjoy visual arts by attending a museum or visiting an exhibition? Preferred Ticketing Method for Performing Arts : 54 Preferred Ticketing Method for Performing Arts Q. What is your preferred method of purchasing tickets (if required)? : 55 Q. What influences or motivates you to purchase individual tickets to a visual arts organization (museum, art gallery, garden)? Please select all that apply. Reasons for Purchasing Tickets to Visual Arts : 56 Q. Are you a member of any museums or other visual arts organizations? Visual Arts Memberships : 57 Q. IF HOLD MEMBERSHIP(S): What influences or motivates you to purchase memberships to museums? Please select all that apply. Motivations for Visual Arts Memberships(1 of 2) : 58 Q. IF HOLD MEMBERSHIP(S): What influences or motivates you to purchase memberships to museums? Please select all that apply. Motivations for Visual Arts Memberships(2 of 2) : 59 Q. IF HOLD MEMBERSHIP(S): would make you more inclined to purchase memberships? Please select all that apply. Incentives to Purchase Memberships : 60 Q. With whom do you usually attend visual arts organizations? Visual Arts Companions : 61 Q. When you attend a visual arts organization, how much do you typically spend on each of the following items? Showing the average amount spent Visual Arts Spending : 62 Q. If you prepare you visit to a visual arts organization in advance, what information do you use? Preparing for Visual Arts Visit : 63 Q. When you visit a visual arts organization, what additional information do you use to enrich your visit? Additional Information Used to Enhance Visual Arts : 64 Q. If you use additional information, why is this? Reasons for Using Additional Information Additional Survey Questions: Audio and Other Tours : Additional Survey Questions: Audio and Other Tours : 66 Q. Please indicate if you have ever used any of the following when visiting a museum, historic site, or other place of cultural interest. Museum Tour Usage : 67 Q. IF HAVE USED THIS TYPE OF TOUR: For each of the following, please indicate whether it made your art/cultural experience more or less enjoyable. Showing more enjoyable Impact of Museum Tours on Enjoyment : 68 Q. Which of the items listed below would motivate you to use a self-guided audio tour? Motivations for Using Self-Guided Audio Tours(1 of 2) : 69 Q. Which of the items listed below would motivate you to use a self-guided audio tour? Motivations for Using Self-Guided Audio Tours(2 of 2) : 70 Q. How likely are you to use a self- guided audio tour in you next visit to a museum, historical site, or other place of cultural interest? Likelihood to Use Self-Guided Audio Tour on Next Visit