Expanding The Ice Box Market

Expanding The Ice Box Market Through New Applications : 

Expanding The Ice Box Market Through New Applications All India Ice Box Sales Conference 7th June 2010 Nilkamal Limited, Mumbai HO

NGOs involved in community feeding activities : 

There are a lot of NGOs involved in providing food to the needy The food needs to be kept warm Nilkamal Ice Boxes have been successfully used by reputed NGOs See pictures in the following slide Identify such organizations in your region and get their business NGOs involved in community feeding activities

M/s. Nandi Foundation (Hyd) Catering to schools in Rajasthan : 

M/s. Nandi Foundation (Hyd) Catering to schools in Rajasthan

Search God And You Will Find Profit! : 

Search God And You Will Find Profit! Lot of temples hold community kitchens for visiting devotees Food comes from kitchens located at a distance Lot of food needs to be served, and served hot They need and use Nilkamal Ice Boxes for this Next slide shows pictures of RIC 50ltrs Ice Boxes used for keeping chapatties warm at Shirdi Sai Sansthan RIC 50ltrs also used by Shri Gajanan Maharaj Sansthan, Shegaon for similar application ISKCON Mumbai also uses RIC 50ltrs for transporting Khichdi from Mumbai to Pune.

Chappaties being prepared to feed the devotees at Shirdi Sai Sansthan : 

Chappaties being prepared to feed the devotees at Shirdi Sai Sansthan Temples / religious places will always draw huge crowds of devotees Popular temples will have community kitchens Popular temples will also have a lot of Restaurants and hotels in the area All this means business for us – crates, iceboxes, shelving and waste bins Search God And You Will Find Profit!

Always remember this for a continuous source of business : 

Always remember this for a continuous source of business

Expanding The Dairy Products Segment : 

Expanding The Dairy Products Segment The Ice Cream Industry is one of our oldest customer segments But there are other dairy products which use Nilkamal Ice Boxes in a big way Buttermilk, for one, is developing into a big market Nilkamal Ice Boxes and Fish Tubs are being used by reputed brands, as you will see in next slides

Retail sale of AMUL Buttermilk in pouch pack : 

Retail sale of AMUL Buttermilk in pouch pack Vendor selling Amul Buttermilk In pouch pack In Nilkamal RICE 20 Ltrs Ice Box

Nilkamal RIFT 660 Ltrs used in the distribution of Amul Probiotic Prolife : 

Nilkamal RIFT 660 Ltrs used in the distribution of Amul Probiotic Prolife Used : RIFT 660Ltrs With Chill Packs & Chill Pads For Transportation Frozen at -18 degrees This is a market that will develop fast. The products are expensive and will get us good business. We must capture the lead!

Protection against moisture – A vast market open to us : 

Protection against moisture – A vast market open to us EPCOS, Nashik - manufactures capacitors They use Ice Boxes to protect their capacitors against moisture The electrical & electronic industries have many products that need to be protected against moisture This is a need we must tap Our Ice Boxes are a proven and economical solution We also have a massive advantage, they are also our customers for crates, so the trust is already there Go for it!

EPCOS Capacitors protected against moisture inside Nilkamal Ice Boxes : 

EPCOS Capacitors protected against moisture inside Nilkamal Ice Boxes This industry is already our customers for crates We must explore this option with our other customers

Power Saving Comfort Accessory : 

Power Saving Comfort Accessory A houseboat in Kerala using a 100 Ltrs Ice Box in the kitchen Such concepts can be suggested where cool comfort is needed, but the power is not easily available or too costly

A customer is never too smallA small customer is a big market : 

A customer is never too smallA small customer is a big market The road side Nimbu Paani and juice vendor needs our product He is a cash customer One buys, others see, others buy Small customer, big market

Small Products, Big ConceptsCan you see the Big Market? : 

Small Products, Big ConceptsCan you see the Big Market? RIC 25LTRVL. The pictures tell you their own story. Can you see the market, everywhere? Railway stations, bus stands…to begin with….

Paani ka naya bhaav – new segments in the packaged water market : 

Paani ka naya bhaav – new segments in the packaged water market Everyone needs water, everywhere Safe water is the key So packaged water became popular Packaged water always needed the Ice Box First the bottles Now, in all forms Bottles, pouches, glasses Packaged water needs the Ice Box to keep it cool Especially where there is no power

Packaged water bottlers - ice boxes for distributors & dealers – bulk orders : 

Packaged water bottlers - ice boxes for distributors & dealers – bulk orders Bottles Pouches We can target various packaged water bottle manufacturers for this bulk business

The flower marketBudding profits : 

The flower marketBudding profits Flowers have to reach the market as buds (kali) If they come as fully bloomed flowers, they have to sell at a loss – less than 50% of normal If buds have to travel a distance, keeping them fresh as buds is very important Our RIC 50LTRS box is successfully used By farmers from Sangli to reach Mumbai Market 12 Kg Mogra buds with 3 kg crushed ice 350 Kms, 10 hours by road

Generating New Jobs Helping the underprivileged : 

Generating New Jobs Helping the underprivileged Lifeway Solar Products has used our IceBox to create a solar incubator for poultry (chicks) We can promote such incubator to self help groups Through Govt. subsidy schemes for rural development with the help of NGOs helping unemployed women in remote villages to make a livelihood

Sampling of cold drinks, packed juices and similar products : 

Sampling of cold drinks, packed juices and similar products KDD India Ltd. is a company which has launched juices Shown here are their sample packs offered to visitors outside premium locations like malls etc Product sold to KDD is Model RICE 20 Ltrs

Ready to cook or pre-mixed foods“Just Heat-N-Eat” type foods : 

Ready to cook or pre-mixed foods“Just Heat-N-Eat” type foods As urbanization grows, demand grows for traditional foods in ‘quick-mix’ form This is a fast expanding market Large Departmental Stores often sell such quick mix products at their shops We can suggest this idea to them to expand their business – and ours Readymade Atta for Idli & Dosa 800gms of 50 pockets in one RIC-50 Sukhashree Agro Foods Ltd At present they have 4 two wheelers in Hyderabad and using 10 RIC50

Thank you for your attention : 

Thank you for your attention I am sure you will benefit from these ideas And come up with innovative ideas on your own too ! All the best !