Slide 2:
Our solution sees the problem as one of
insufficient biofeedback.
Technology needs to provide definitive,
real-time information on the level of
physical activity required for optimal
gene expression
Slide 3:
At low levels of physical activity, our internal biochemical signals are optimized for an external environment of famine.
Slide 4:
The biochemical signals during vigorous physical
activity are identical to those of our early
ancestors during a successful hunt, indicating
plentiful food.
Slide 5:
If only there were a reliable indicator
of when our gene expression was consistent
with an environment of plentiful food. As yet there is no non-invasive method to verify this, but there is an incredibly reliable rule of thumb.
Slide 6:
A watch with a heart rate monitor—operating whenever worn with long-term storage—indicates low level activity. Gene expression is consistent with an external environment of famine
Slide 7:
This watch indicates heart rate was above 60% of maximum for a cumulative 45 minutes throughout the day. Gene expression is consistent with an external environment of plentiful food.
Slide 8:
The main challenge is entrepreneurial: putting incentives in place so that people do the right thing. Will health insurance companies reward policy holders with lower premiums if they consent to document their genetic obligation to workout?