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Amy Spradling:

Amy Spradling Showcase

PowerPoint Presentation:

From

PowerPoint Presentation:

Marketing Degree

I currently work at:

I currently work at An Appliance Specialist

PowerPoint Presentation:

Where am I headed Next?

I am obsessed with clothes!:

I am obsessed with clothes!

Favorite Designer:

Favorite Designer

My next step!:

My next step!

For the first time in US history marketers are projected to spend more on online advertising than on advertising in print ads!:

For the first time in US history marketers are projected to spend more on online advertising than on advertising in print ads! Source: Mashable.com

This is huge for the fashion industry that is used to advertising in magazines.:

This is huge for the fashion industry that is used to advertising in magazines.

They have moved into social media sites.:

They have moved into social media sites.

Top 5 Fashion Related Facebook Pages to Like:

Top 5 Fashion Related Facebook Pages to Like Source: Mediabistro.com

PowerPoint Presentation:

Source: Mediabistro .com

PowerPoint Presentation:

Source: mediabistro.com

Instagram:

Instagram Lets you view fashion through period lenses to help you decide what to wear and how to purchase 46.1 million users Designers have sold out of their lines because of I nstagram .

So what does this all mean?:

So what does this all mean?

People can easily have access to the latest trends. The key is to make the appeal easy to buy.:

People can easily have access to the latest trends. The key is to make the appeal easy to buy.

Get users engaged!:

Get users engaged!

Brands need to keep a close eye on what people are posting about.:

Brands need to keep a close eye on what people are posting about. And respond accordingly and fast .

M-Commerce is increasingly important:

M-Commerce is increasingly important

By the end of 2013, there will be more mobile devices on Earth than people.:

By the end of 2013, there will be more mobile devices on Earth than people. Source: Cisco, 2013

Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at 17%, price comparison at 14%, and daily deals at 13%:

Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at 17%, price comparison at 14%, and daily deals at 13% Source: AdMEdia Partners, 2013

Cyber Monday sales up 30% and mobile sales up 96% since 2011:

Cyber Monday sales up 30% and mobile sales up 96% since 2011 Source: National Retail Federation 2012

4 out of 5 consumers use smartphones to shop:

4 out of 5 consumers use smartphones to shop Source: comScore , 2012

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