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Count on us … : 

Count on us … Presentation by:- Yogesh Mandhare Nikhil Bhagat Amol Shirsat Mahendra Gunjal Amruta Samel Tanvi Walawalkar

History:- : 

History:- Established in 1982 Joint venture of Govt. of India & Japanese company Suzuki Motors Corporation Previously Govt. of India owned 80% equity & Suzuki had 20%. Now Indian Financial Institute has 18.28%, Suzuki has 54.24% & 25% equity is public offering.

MD & CEO of Maruti- Suzuki Ltd : 

MD & CEO of Maruti- Suzuki Ltd MR. SHINZO NAKANISHI There is reason to believe that Nakanishi, 60, will make the transition in a most unobtrusive manner. He has served Suzuki Motor Co, which owns 54.2 per cent of Maruti, for 36 years and yet not many in Maruti seem to know that he is related to O Suzuki, the chairman of his eponymous company. He is Chairman of Maruti for 5 yrs.

Key Factors:- : 

Key Factors:- Functioning Better facilities Increasing usage & market expansion Offering gamut of services SWOT analysis Strong distribution network Customer satisfaction Pre-owned car business Exports Ecological environment Technological development Maruti & Road Safety

Functioning : 

Functioning Production Management System (PMS) :-It is a strategy to achieve Manufacturing Excellence evolved through participative approach. The system is people driven and ensures involvement of all levels (Managers, Executives, and Supervisors). Achieved the target of selling a million cars in the financial year 2009 - 2010 PMS has lead the production team towards greater enhanced productivity with perfection.

Better facilities:- : 

Better facilities:-

Increasing usage & market expansion:- : 

Increasing usage & market expansion:- Better value for money Presence across multiple segments Product innovation thereby increasing penetration levels.

Offering gamut of services:- : 

Offering gamut of services:-

Wagon R:- : 

Wagon R:- Wagon R known as The blue eyed boy re-launched on 23rd april 2010. It is designed with ample and convertible inner space . Launched to compete with Hyundai Santro, Ford Figo, Chevrolet Beat Available in the 3 variants (LX,Lxi,Vxi).

Swift:- : 

Swift:- B-segment car Most powerful & fuel efficient in this segment Sporty in looks Dynamic European styling Launched to compete Tata Indica , Hyundai Getz, chevy SRV ‘Car of the year 2006’ CNBC auto car award

SX4:- : 

SX4:- Sedan model SX4 meets BS4 Emission norms CNG kit fitted for enhancing performance of car Launched to compete against Ford fiesta , Honda city , Hyundai verna , Fiat linea.

Grand Vitara:- : 

Grand Vitara:- Launched in Japan in 1988 as Vitara. With superior engineering i,e 2.4 VVT Engine ,4 wheel drive launched as Grand vitara 2.5 million units sold all over ‘SUV of the year’ by NDTV profit car award in 2008.

UPCOMING Maruti Kizashi. : 

UPCOMING Maruti Kizashi. D segment of cars Launched to compete with Honda civic , Toyota Corrola , Skoda Octiva & Volkswagen Jetta Estimated price range above 14 Lakhs

Maruti Cervo :- : 

Maruti Cervo :- Compact car segment 660 cc engine Estimated price range Rs 1.5 to 2 lakhs To be launched in month of nov.2010.

SWOT analysis : 

SWOT analysis STRENGTHS:- Goodwill of Suzuki brand. Contemporary technology. Market share and reliability. Recruitment is done in very tedious manner ensuring talent and best professionals. Established distribution and after sales network. WEAKNESSES:- 10% components are manufactured outsideIndia. Japan for technical support.

Slide 21: 

OPPORTUNITIES:- First company to roll out suitably designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)mixed fuel. Infrastructure. Past performance. Innovation. THREATS:- Ever changing customer's taste, purchasing power & global manufacturer's presence in India. Price wars. External changes (government, politics, taxes etc). Global manufacturer's presence in India.

Strong distribution network:- : 

Strong distribution network:- Largest distribution & service network Over 400 sales showroom Over 600 dealer network Over 1900 authorized service stations Over 1190 cities

Customer satisfaction :- : 

Customer satisfaction :- Largest distribution & service network MUL has tied up with SBI (State Bank of India) to offer financial help to customers Maruti Suzuki offers 13 models ranging from peoples car Maruti 800 for less than Rs 2lakh to premium sedan SX4 & luxury SUV Grand Vitara.

Technological environment:- : 

Technological environment:- Launched CNG kit for Alto its highest selling car Development of small & fuel efficient car engines Use of next generation KB series engine in A-star Alternate fuel technology using LPG in MPI engines

Ecological environment:- : 

Ecological environment:- Practicing 3R:- recycle , reuse & reduce Continuos process of 100% recyclable & reusable car parts Newly launched Maruti-Suzuki A-star is designed to meet European ELV(end–of-life vehicle)norms.

Social Environment- : 

Social Environment- Welfare camps. Medical support and welfare. Road safety. Education to underprivileged. Maruti Driving Schools. Greening of supply chain. Adopting Energy Saving Technologies. Reducing water wastage. Green Growth.

Institute of driving training & research(IDTR):- : 

Institute of driving training & research(IDTR):- Maruti & Govt.of India Intiative Over 5.5 Lakh commercial drivers trained in Delhi. Train 5 lakh in next 3years towards ‘Safety Driving’.

Maruti-Suzuki today:- : 

Maruti-Suzuki today:- Company holds more than 50% of domestic car market . Company is listed on NSE & BSE. On BSE it has highest market capitalization in auto sector.

Certificates & Awards:- : 

Certificates & Awards:- 1999:-Certified as per ISO 14001:1996 for maintaining EMS.(environment management system) Certified for changing its EMS from ISO 14001:1996 to ISO 14001:2004. Golden peacock award by world environment foundation in 2007. 1st prize for excellence in energy conservation by Haryana govt. 1st company in world in automobile industry to get an ISO 9001-2000 certification.


CONCLUSION:- Today, the Suzuki brand is synonymous with 'value-packed' products, which offer quality, reliability and originality. An integral part of the Suzuki concept to deliver 'value-packed' products lies in ensuring that the company use the most modern manufacturing equipment and technologies together with factory workers and engineers. In addition, various activities are aimed at continually enhancing productivity, strict quality controls and effective communication. Suzuki develops products for the new generation and changeable lifestyles, constantly creating new technologies and applying them to products with affluent imagination. The team covers a wide range of latest advances in energy, environment, electronics, communication, information and control applications.

Slide 36: 


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