logging in or signing up Twitter for Business 101 amrik Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 689 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 28, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: amrik (38 month(s) ago) I set the permissions for download. you can get it now... Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript for Business: 101 : for Business: 101 Twitter for Business: 101 : Twitter for Business: 101 What is Twitter? Why is it valuable? How does it work? How should a business get started? What does it make possible? Some examples Your fears and concerns Learning more… What is Twitter? : What is Twitter? What Are You Doing? : What Are You Doing? Slide 8: 6 million unique monthly visitors 55 million visits (+25 million since Nov) 1000% growth : 1000% growth Jan 2008 - Jan 2009 Slide 10: 20% of online adults 25-34 23% of social network users 27% of bloggers December 2008 Why is it valuable? : Why is it valuable? Slide 15: http://twitpic.com/135xa How does it work? : How does it work? What Are You Doing? : What Are You Doing? The User Multiface : The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients Anyone : Anyone Develop dynamic and engaging “behind the scenes” personalities, content, sneak-previews and other genuinely engaging content Individuals : Individuals Build your network, access better professional relationships, faster knowledge-sharing and leveraged problem-solving Particularly valuable for Executives, sales and marketing professionals, consultants, freelancers and celebrities. Companies and Brands : Companies and Brands Engage more deeply with consumers and markets in strategic and powerful ways Drive productivity, value, innovation and human capital growth through better networking and idea-exchange Externally : Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking Internally : Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social VALUE. : VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service traffic news sales SEO How should a business get started? : How should a business get started? Manners 101 : Manners 101 Dress nicely Background graphic, avatar Introduce yourself Fill out profile completely Mention your Twitter on your site Be a good conversationalist Listen, respond Contribute relevant, useful material How Best to Approach? : How Best to Approach? Cultivate standards of Excellence Authenticity Engagement What will work for your organization? Twitter Campaigns? : Twitter Campaigns? not so much. Twitter literacy Bearing in Mind… : Bearing in Mind… Twitter can be a great vehicle for a brand extension if you are willing to produce feeds of cool, useful things Publish & subscribe environment The self-serving will flounder. The useful will flourish. Brands need to work to not be rejected as spam Influence (was) : Influence (was) Attracting attention to yourself Influence (is) : Influence (is) Providing attention and value to others Some Examples : Some Examples Some Examples : Some Examples Influential individuals Customer service Branding and relationships Direct sales Consumer products Retail Influential Individuals : Influential Individuals Customer Service : Customer Service Branding and Relationships : Branding and Relationships Direct Sales : Direct Sales Consumer Products : Consumer Products Retail : Retail Questions and concerns : Questions and concerns What’s the business use of Twitter? : What’s the business use of Twitter? What’s the business use of email? How do we reach an audience? : How do we reach an audience? Be useful. Provide value. Rethink audience. Rethink message. What about Twitter etiquette? : What about Twitter etiquette? Listen first Understand the territory Be clear about why you’re there Etiquette will drive effectiveness How do we govern employees’ Twitter use? : How do we govern employees’ Twitter use? You don’t. You govern job performance. How can we measure success? : How can we measure success? Try things. See if they work. Try again. Engagement & analytics -- with caveats By the currency of success for your brand Learning more… : Learning more… Outlook : Outlook Landscape for business use of Twitter and microsharing generally How to think about brand opportunities in microsharing What’s on the horizon? What trends should we watch for next? for BusinessMarch 11, 2009Wednesdays at 1:00 EST : for BusinessMarch 11, 2009Wednesdays at 1:00 EST Advanced You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Twitter for Business 101 amrik Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 689 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: February 28, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: amrik (38 month(s) ago) I set the permissions for download. you can get it now... Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript for Business: 101 : for Business: 101 Twitter for Business: 101 : Twitter for Business: 101 What is Twitter? Why is it valuable? How does it work? How should a business get started? What does it make possible? Some examples Your fears and concerns Learning more… What is Twitter? : What is Twitter? What Are You Doing? : What Are You Doing? Slide 8: 6 million unique monthly visitors 55 million visits (+25 million since Nov) 1000% growth : 1000% growth Jan 2008 - Jan 2009 Slide 10: 20% of online adults 25-34 23% of social network users 27% of bloggers December 2008 Why is it valuable? : Why is it valuable? Slide 15: http://twitpic.com/135xa How does it work? : How does it work? What Are You Doing? : What Are You Doing? The User Multiface : The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients Anyone : Anyone Develop dynamic and engaging “behind the scenes” personalities, content, sneak-previews and other genuinely engaging content Individuals : Individuals Build your network, access better professional relationships, faster knowledge-sharing and leveraged problem-solving Particularly valuable for Executives, sales and marketing professionals, consultants, freelancers and celebrities. Companies and Brands : Companies and Brands Engage more deeply with consumers and markets in strategic and powerful ways Drive productivity, value, innovation and human capital growth through better networking and idea-exchange Externally : Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking Internally : Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social VALUE. : VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service traffic news sales SEO How should a business get started? : How should a business get started? Manners 101 : Manners 101 Dress nicely Background graphic, avatar Introduce yourself Fill out profile completely Mention your Twitter on your site Be a good conversationalist Listen, respond Contribute relevant, useful material How Best to Approach? : How Best to Approach? Cultivate standards of Excellence Authenticity Engagement What will work for your organization? Twitter Campaigns? : Twitter Campaigns? not so much. Twitter literacy Bearing in Mind… : Bearing in Mind… Twitter can be a great vehicle for a brand extension if you are willing to produce feeds of cool, useful things Publish & subscribe environment The self-serving will flounder. The useful will flourish. Brands need to work to not be rejected as spam Influence (was) : Influence (was) Attracting attention to yourself Influence (is) : Influence (is) Providing attention and value to others Some Examples : Some Examples Some Examples : Some Examples Influential individuals Customer service Branding and relationships Direct sales Consumer products Retail Influential Individuals : Influential Individuals Customer Service : Customer Service Branding and Relationships : Branding and Relationships Direct Sales : Direct Sales Consumer Products : Consumer Products Retail : Retail Questions and concerns : Questions and concerns What’s the business use of Twitter? : What’s the business use of Twitter? What’s the business use of email? How do we reach an audience? : How do we reach an audience? Be useful. Provide value. Rethink audience. Rethink message. What about Twitter etiquette? : What about Twitter etiquette? Listen first Understand the territory Be clear about why you’re there Etiquette will drive effectiveness How do we govern employees’ Twitter use? : How do we govern employees’ Twitter use? You don’t. You govern job performance. How can we measure success? : How can we measure success? Try things. See if they work. Try again. Engagement & analytics -- with caveats By the currency of success for your brand Learning more… : Learning more… Outlook : Outlook Landscape for business use of Twitter and microsharing generally How to think about brand opportunities in microsharing What’s on the horizon? What trends should we watch for next? for BusinessMarch 11, 2009Wednesdays at 1:00 EST : for BusinessMarch 11, 2009Wednesdays at 1:00 EST Advanced