Slide 2:
Objectives: By the end of this Lesson you will be able to 1.Recognize various techniques and ‘languages’ used in different media 2. Understand how different media change a message to fit their particular structure 3. Manipulate a message in order to communicate in different media formats
Slide 3:
Product Brand Corporate Identity
Slide 4:
Product Mobile Phone
Slide 5:
Brand IPhone
Slide 6:
Apple Inc. Corporate
Identity
Slide 7:
Candy Product
Slide 8:
M&M’s Brand
Slide 9:
Mars Inc. Corporate
Identity
Slide 10:
Changing Media–Changing Ads
Slide 11:
Changing Media–Changing Ads M&M’s Magazine 2009
Slide 12:
Changing Media–Changing Ads M&M’s TV Ad
Slide 13:
Changing Media–Changing Ads Group Work Task
Slide 14:
Changing Media–Changing Ads Advertise One Brand in two or more different media taking into account the message you convey in each medium. ( magazine, TV, Newspaper, internet, Billboard, Radio, T-shirt)