LinkedIn as A Storytelling Tool

Views:
 
     
 

Presentation Description

How to use LinkedIn for telling your stories and build your reputation

Comments

Presentation Transcript

LinkedIn As a Storytelling Tool :

LinkedIn As a Storytelling Tool Dr Amit Nagpal, New Delhi www.dramitnagpal.com

Agenda:

1) What is storytelling?  2) Why story telling and social media makes a deadly combination?  3) How storytelling and LinkedIn presence are connected?  4) How to incorporate storytelling in LinkedIn profile development?  5) Key strategies to use LinkedIn as a storytelling tool.  Description Agenda

Formula for Social Media Mega Success:

Social Media Mega Success = Mindful Content (Catchy stories) + Passionate Engagement (Engaging with the story audience) + Heartfelt Collaboration (promoting the stories of others, joint e-books etc) Formula for Social Media Mega Success

1) What is storytelling? :

1) What is storytelling? 

1) What is storytelling? :

1) What is storytelling?  Storytelling is primarily sharing of personal experiences. The experiences can focus on an individual, team , product, event or the organisation. Storytelling may integrate the story of an individual/team with the story of the organisation. Story may be told in words, images, audio and audio visual formats. Text/Words-Blogs, LinkedIn, Facebook, Twitter Images-Pinterest, Facebook (albums) and LinkedIn /Twitter Audio-Podcasts (websites/blogs) Audio-Visual -Youtube, Vimeo , Slideshare Innovative formats like cartoons can also be used

2) Why story telling and social media makes a deadly combination? :

2) Why story telling and social media makes a deadly combination? 

The motivation to participate in social media is to tell our story & interact with others in the process. Building and finding a community of people who encourage and challenge us make it worthwhile. Jon Mertz:

The motivation to participate in social media is to tell our story & interact with others in the process. Building and finding a community of people who encourage and challenge us make it worthwhile. Jon Mertz

2) Why story telling and social media makes a deadly combination? :

2) Why story telling and social media makes a deadly combination?  Unique identity in clutter Stories stay in our mind Stories Inspire action Stories Connect emotionally Stories build reputation (personal/Business branding) Social Media is primarily for social networking, stories take one level further – deeper relationships/emotional connect

3) How storytelling and LinkedIn presence are connected? :

3) How storytelling and LinkedIn presence are connected? 

3) How Storytelling and LinkedIn presence are connected? :

3) How Storytelling and LinkedIn presence are connected?  Story Format Sharing your achievements, company / personal story Be it customer testimonials/case studies, interesting anecdotes or events, they may be converted into interesting business stories. Story Touch In some cases, the story touch can be given eg e-books, white papers etc

4) How to incorporate storytelling in LinkedIn profile development? :

4) How to incorporate storytelling in LinkedIn profile development? 

4) How to incorporate storytelling in LinkedIn profile development? :

4) How to incorporate storytelling in LinkedIn profile development?  LinkedIn profile summary Describing work profile with story touch Adding images, presentations and videos to complement the story

5) Key strategies to use LinkedIn as a storytelling tool.:

5) Key strategies to use LinkedIn as a storytelling tool.

5) Key strategies to use LinkedIn as a storytelling tool :

5) Key strategies to use LinkedIn as a storytelling tool 1) LinkedIn profile 2) LinkedIn Updates Uploading PDF files with documents in story format (eg company profile) Visual storytelling with images Sharing your Youtube videos and Slideshare presentations as LinkedIn updates (and in relevant LinkedIn groups)

Slide16:

Share the stories of others to spread the magic

Thank You :

www.dramitnagpal.com Thank You Find out more about “The Power of Storytelling” here http://bit.ly/1bJsCWC

authorStream Live Help