Human Right Movements to Markets

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Class presentation - Indian Law Institute PG Diploma, Human Right. It illustrates how the contemporary cultural capitalism appropriates human right movements into markets of consumption and crass consumerism.

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Presentation Transcript

Slide 2: 

“We must shift America from a Needs to a Desires culture… Man’s desires must overshadow his needs” --Paul Maser (Wall Street Banker, Lehman Brothers) Needs Wants Producing a new Kind of Consumer Selling CARS as a symbol of MALE SEXUALITY

Slide 3: 

Group of Suffragettes protesting by Lighting the Torches of Freedom Smoking: Powerful irrational Symbol for freedom

Slide 4: 

TORCHES of FREEDOM Smoking : Women’s Power and Independence Persuading people to behave irrationally :Linking products to their innermost Desires and Feelings Using Freudian Psychoanalysis to make women Smoke! Cigarette as Phallic -Symbol representing Female Sexual Power

Slide 7: 

From Human Rights Movements ... To Human Rights Markets www.TheCheStore.com “Cherry Guevara” Ice- Cream – promotion of ‘eating experience’ “The revolutionary struggle of cherries was squashed as they were trapped between two layers of chocolate. May their memory live in your mouth” !

Slide 8: 

‘You are a Che Guevara T- Shirt wearer … …and you have no idea What he wrote what he did…’ The CLAP (2009) – AUSTRALIAN ROCK BAND

Slide 9: 

OBAMA after usingFair and Lovely !!

Slide 10: 

Polish Minister wants ban on Lenin, Guevara T-Shirts ‘Polish equality minister wants to extend a ban on fascist and totalitarian propaganda to include books, clothing’ and other items. EUROPE NEWS, APRIL 23, 2009.