Slide 1:Live Concert At S i r i F o r t On 28th Aug. ‘09 1


Slide 2:A Tribute to the Only King of Pop M i c h a e l Ja c k s o n (On His 51st Birthday) Gone too Soon….. (28th August ’09 , Siri Fort Auditorium, New Delhi) WWW.TheAddressEvents.com


Slide 3:The Siri Fort Auditorium is the biggest and most famous auditorium in the Capital. The sitting capacity of this auditorium is 2,500 people with fabulous interior and beautiful surrounding. This is located in the heart of the city and entire Delhi & NCR has easy access to this place. This auditorium is always the first choice for any kind of concert. 3


Slide 4:Bands Performing The Aryans Bandish Groove Adda Gauhar Khan (Anchor) 4


Slide 5:5 The A r y a n s Band Members : Lead singer D.J. Narain is IAS official, Jogendar is a doctor of physical education, Sadasivan is a scientist and owns a pharmaceutical company, Yakub runs a guitar school in India and abroad and Atul is a full-time musician. P i c t u re V i d e o


Slide 6:6 B a n d i s h Band Members : Vocals : Deepak Nair Drums : Christopher Powell Guitars : Desmond Powell, Adi Manuel Bass : Brennon Denfer Keyboard : Ulrich Gomes And Mohit Kumar www.mybandish.com


Slide 7:7 G r o o v e A d d a Lead Singer : Aditi Singh Sharma (DEV D fame) P i c t u r e V i d e o


Slide 8:Special Invitees Vaibhavi Merchant Ganesh Acharya Ganesh Hegde Prabhu Deva Saroj Khan Kailash Kher Amisha Patel 8


Slide 9:Kind of Audience Expected Total Number of Audience will be around 2,500. Most of the Audience will be youth between the age group of 17-32. Everyone of the Audience will be Die Hard Music Fan. This Audience does not hesitate in spending money and hence are Potential Buyers. 9


Slide 10:Media Plan 10


Slide 11:Promotional Strategy for the Sponsors & the Event Promotion will be there in and around all the PVR CINEPLEXES in Delhi & NCR through Pamphlets, Standees, Posters and Advertisement with our SPONSORS’ Branding before and in the intermission of the movie. Distribution of Tickets (with Branding) at PVR CINEPLEXES Promotion through a Radio Station Print Advertisements in Newspaper Web Advertisements on www.in.com 11


Slide 12:Display of your Product in and around the venue Promotion at all the 53 Planet M Stores in entire Delhi & NCR 12


Slide 13:Distribution of Tickets At Tickets for the event will be distributed at : PVR Select City Walk, Saket PVR Metropolitan Mainstream Mall, Gurgaon PVR Vikaspuri PVR Rivoli, Connaught Place 13


Slide 14:Distribution of Tickets At PLANET M Tickets for the event will be distributed at : PLANET M Rajouri Garden PLANET M District Centre, Janakpuri PLANET M Mukherjee Nagar 14


Slide 15:Promotion Plan at Cineplexes Standees in and around PVRs (13 PVRs in Delhi & NCR) *2 standees at the Ticket Counter *2 standees at the Entrance Gate *2 standees at the Food & Beverage Counter *2 standees in the Gallery leading to the Auditorium Pamphlets will be there at : *All the Ticket Counters *All the Food & Beverages Center *Nearby Some of the standees Contd…. 15


Slide 16:Posters will be there at all the PVR Cineplexes Advertisements of the Event Along with Sponsors, Before the Movie Starts and in the Intermission also. 16


Slide 17:Promotion Plan at PLANET M Standees in and around PLANET M stores(53 in Delhi & NCR) *2 standees at the Entrance Gate *2 standees in the store Pamphlets will be there at : *All the Counters 17


Slide 18:Promotion through Radio Mirchi 98.3 FM There will be 28 slots of Advertisement in a Day, so that we can cover every 45 Minutes, and every Slot will be of 10 Seconds. There will be a kind of Contest in which audience may win free tickets for this Event. 18


Slide 19:Promotion Plan through The Times of India There will be Two Advertisements (1/4 of the page) per week in a leading Newspaper in the month of August. 19


Slide 20:20 Promotion at in.com The Advertisements of this event will also be there at IN.COM


Slide 21:Promotion through Product Display Products of the sponsors will be displayed in and around the venue. There will be a Huge Backdrop with the Branding of our Sponsors. 21


Slide 22:Exposure to 2,500 people as audience (Perspective Customers) Exposure to everyone who visits PVR Exposure to everyone whosoever visits PLANET M Exposure to all the listeners of Radio Mirchi 98.3 FM Exposure to all the TOI readers Exposure to all the Business Magazine readers Exposure to the people on Roads Exposure to all of the people who watch TVs Exposure to entire Delhi & NCR T h e E x p o s u r e 22


Slide 23:What all our Sponsors will Earn Branding on all the : Standees Posters Pamphlets Tickets Hoardings Unipoles Advertisements Newspapers (TOI) Contd…. 23


Slide 24:Radio Station (Radio Mirchi 98.3 FM) Media Coverage on some of the best TV channels Names of the Sponsors will be announced during the event time to time Branding of Sponsors will also be there on the Big Screen at the stage We are sure that our sponsors will get the Best brand Mileage here and will be able to multiply their Sales and Revenue. 24


Slide 25:25 Association with this event Title Sponsor 10 Lac Associate Sponsors 05 Lac Co-Sponsors 03 Lac


Slide 26:So we are committed to promote our Sponsors in such a way that their association with us gets justified in each and every way. 26


Slide 27:Determined to Serve you Better….. Phone : +91 9999730777 +91 9711112429 +91 9818626832 E-mail : theaddress@in.com 27