logging in or signing up maharashtra tourism ameya_ad Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1213 Category: Travel/ Places.. License: All Rights Reserved Like it (1) Dislike it (1) Added: November 22, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Maharashtra Tourism : Maharashtra Tourism STP Analysis (Swapnil & Sushma): : STP Analysis (Swapnil & Sushma): Segmentation Targeting Positioning Consumer Profiling (Swapnil & Sushma): : Consumer Profiling (Swapnil & Sushma): Age: Gender: Demographics: Geographic: Psychographics: Preference: Lifestyle & Hobbies: Buying habits: Perceptual Mapping (Swapnil & Sushma): : Perceptual Mapping (Swapnil & Sushma): Income vs Aspirations Positioning Strategy (Swapnil & Sushma): : Experiential Approach Product User Approach Positioning Strategy (Swapnil & Sushma): Campaign Purpose (Swapnil & Sushma): : Establish “MT” as Adventure Travel destination Create awareness about Maharashtra & its culture Campaign Purpose (Swapnil & Sushma): Defining Advg. Objective (Swapnil & Sushma): : To pull the aspiration chords of the traveler and tempt to experience Maharashtra Increase Travelers’ visit Generate inquiries Defining Advg. Objective (Swapnil & Sushma): Campaign Life (Swapnil & Sushma): : Starting from Aug 2011 – Nov 2011 4 months Campaign Life (Swapnil & Sushma): Media Strategy (Ameya): : Print: TOI- lead medium Radio: 2 radio stations per city Outdoor hoardings & OOH TVC: Discovery Channel, Nat Geo, Animal Planet, Leading Regional channels Digital: Facebook & Twitter BTL: Mall Activations Events In-serial placements, documentaries Sports Marketing Direct Marketing Media Strategy (Ameya): Creative (Ameya): : Creative (Ameya): Print TVC (actual tv ad / Story Board) Hoarding Radio Digital BTL Plan including Retail Advertising (Rima): : BTL Plan including Retail Advertising (Rima): POPs & Branding Events Experiential Marketing Ideas Mall Activation (Find out prominent malls in below cities): Mumbai Bangalore Pune Indore Chennai Kolkata Jaipur Ahmedabad Surat Delhi 10 Principles: : 10 Principles: Is the big idea memorable and relevant? Does it discriminate the brand from the competitor? Does it involve target consumer? Does it establish a relationship with target consumer? Does it invoke a positive response from the consumer? Does it feel genuine? Is it simple and clear? Is the brand name inseparable from the idea? Does it make full use of medium's capabilities? Is it in character with the brand personality? Slide 13: Magnificent Maharashtra The land of great warriors awating for the next The Big Idea: : The Big Idea: Adventure Traveling Why Maharashtra??? : Why Maharashtra??? Wild Forests Sanctuary Trekking Rappelling Rock Climbing Scuba Diving Fort-seeing Food Festivals Folklore History Cricket Target Cities: : Target Cities: Mumbai Bangalore Pune Indore Chennai Kolkata Jaipur Ahmedabad Surat Delhi Brand Ambassador: : Brand Ambassador: Forts Temples Food Festivals Sea shore Rivers & Lakes TG: : TG: Primary TG: Travelers- Adventure Travelers College Students Young Working Professionals (Age- 22-35) Trekkers Sport Lovers Adventure Lovers Secondary TG: Tourists Familes Presentation flow (slide wise): : Presentation flow (slide wise): Overview of Tourism industry in India History of Maharashtra & Tourism in Maharashtra Research findings & Results Segmentation Targeting & Consumer profiling: Brand Persona Positioning strategy Presentation flow (slide wise): : Perception mapping Campaign purpose & duration Advertising Objective Media Plan with cost BTL, Digital & Direct Marketing Plan Advg. Communication & Material Wish-list Impact of the campaign Presentation flow (slide wise): Thank You : Thank You You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.