Philips Case Study - Get Case Study Help

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This study focuses on the way in which Philips has transformed its organisation and culture, also case study have history, target sector and it's swot analysis.

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Philips Case Study

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Mission, Vision and Value Belief Of Philips Philips believes in identifying and meeting the customers’ needs as the first step in Philips is to understand the challenges that are being faced by the local people. Once a deep insight have been gained then the next step includes- application of innovation, global footprint, strong brand, and also engaging the talented people. All these steps helps in providing a solution to the problems being faced by the people.

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Mission and Vision of Philips Mission The mission of Philips is to improve the lives of the people through innovation. Vision The vision of Philips is to make the world more sustainable and healthier with the help of innovation. The company has the goal of improving the lives of people by 2030 . The company also aims at becoming the best place to work at for all those people who share the same passion as that of the company. Therefore the company will be able to provide superiors value for the shareholders and the customers.

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Business System of Philips In order to create value for the stakeholders, the company makes use of the Philips business system at the heart of all its activities. Moreover six different capitals are made use of for this purpose.

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The Capitals of Philips In order to create value for the stakeholders, the company makes use of the Philips business system at the heart of all its activities. Moreover six different capitals are made use of for this purpose. The six main capitals of the Company includes- human beings, financial, intellectual, manufacturing, social and natural capitals respectively.

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History-Now and Then Gerard Philips found the Philips Company in the year 1891, who was a banker from the Zaltbommel , and therefore he himself financed the setup or an empty factory where the production of the Carbon filament was started. In the year 1891- 1915, Philips changed from the light revolution to evolution of product.

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From the year 1915- 1925, Innovation and diversification took place at Philips resulting in Radio reception and X-rays. From the year 1925-1940, Philips introduced its first televisions, electric shaver and also the first radios. From the year 1940- 1970, Philips went through a succession of technology breakthrough From the year, 1970- 1980, The company continued its innovations of data, sound and images

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During the period of1980-1990, Philips became a technological landmark, or it made the first compact disc. During the period of 1990-2000, the company achieved success and made some changes that were far reaching

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During the 21 st century, Philips endured commitment to innovation

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Target sectors Marketing objectives of Philips Philips is an electronic company based in Japan that has been able to launch many products since the time it has been found. The company has been able to achieve a reputation, through its reliable and durable products and services. One of the major objectives of the company is to provide, great value to the stakeholders by providing goods of high quality.

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Marketing Segmentation Philips company has been able to provide its wide range of products to the customers and In fact the wide portfolio of the products and services offered by the company helps in attracting new clients. The company aims at providing high quality goods and services at reasonable rates. The company helps in meeting the needs of customers from different segments of the society. Target marketing The products and services offered by Philips especially its electronic devices, provide value to customers because they are engaged in providing high quality goods and services which are also durable. The company offers a wide variety of goods and services to the customers and therefore kit is necessary for the company to identify its target market in across different countries. The Target market of Philips includes- the growing world economies such as Europe, North America, Middle East and also Asia . Differentiation of products and positioning Philips differentiates itself from other companies providing electronic devices because it provide wide variety of goods and services to its customers. Moreover the company provides reliable and durable products and services to the customers.

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SWOT analysis Strengths   Competitive advantage through innovative practices . Enjoys strong position in diversified segments enables the company in achieving a vast customer base. Increased revenues due to its inorganic growth.     Weakness   Company has engaged in product recalls that has affected its brand image negatively. The company has been faced with many legal complaints in recent times Opportunities   Growth through E-commerce There is a growth in the healthcare IT market in recent times There is also a growth in the grooming market for male       Threats   There is fierce competition in the market There are a variety of counterfeit goods available in the market The labour costs are continuously rising  

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