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BASIC MARKETING KNOWLEDGE

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THE COLOUR TELEVISION INDUSTRY WITH RESPECT TO BPL(I) LTD.:

THE COLOUR TELEVISION INDUSTRY WITH RESPECT TO BPL(I) LTD.

Research Methodology:

Research Methodology Objectives Data Collection

Objective of the Project:

Objective of the Project To understand the profile of CTV industry in India. To find out the factors affecting CTV industry. To study the behavior of consumer towards CTV To study the strategies adopted by the players in the market To analyze the position of BPL in Indian CTV industry To study factors responsible for the success in the industry

Data Collection:

Data Collection Secondary Data Chamber Of Commerce News Papers Internet

CHAPTER:1 INTRODUCTION TO CTV INDUSTRY:

CHAPTER:1 INTRODUCTION TO CTV INDUSTRY The Indian consumer durable industry classified into: consumer electronics and consumer appliances CTVs dominate the Consumer Durable Ind. with a 40% market share

Cost Dynamics:

Cost Dynamics 55% of the cost of CTV Printed circuit boards 20-25% Plastic molded parts 10%

Demand Drivers:

Demand Drivers Increasing disposable income Availability of institutional finance Fall in prices Urbanization Good monsoons Festive season New product introductions

Current Scenario:

Current Scenario CTV witnessed 7% growth in production There is a growing market for home theatres, superior sound systems, and Internet-enabled consumer durable in the niche segment The middle class segment estimated to be around 315 million people which attracted MNCs

Critical Success Factors:

Critical Success Factors Constant Product Innovation Brand Building Superior Technologies Aggressive Marketing & Promotion Cost Competitiveness

CHAPTER:2 SITUATIONAL ANLYSIS:

CHAPTER:2 SITUATIONAL ANLYSIS

A. Category Definition:

A. Category Definition The CTV industry is fall under the category of the consumer electronics/durable, which is a part of entertainment industry as a whole The industry is also facing hectic competition from both domestic and international players, which have resulted in thin margins

B. Category Analysis I. Aggregate Market Factors :

B. Category Analysis I. Aggregate Market Factors Category Size: P resent 5.3 million per annum Category Growth: 20% growth in 2002-03 to al most 20 million in 2005 Stage in PLC: The CTV industry is in the maturity stage Sales Cyclicity Seasonality Profit

II. Category Factors :

II. Category Factors Porter’s Five Forces Model Threats of New Entrants Threats of Substitutes Rivalry among the Competing Seller Suppliers' Bargaining Power Buyers' Bargaining Power

Current Scenario:

Current Scenario CTV brands (Jan-Dec) 2000 2001 2002(Up to Oct.) LG 6.2 7.6 15 SAMSUNG 7.9 8.8 13.5 BPL 18.7 17.6 10 VIDEOCON 10.5 10.7 7.3 ONIDA 11.9 10.4 12

III. Environmental Factors (PEST Analysis) :

III. Environmental Factors (PEST Analysis) Political Economical Social Technological

C. COMPANY AND COMPETITORS ANALYSIS:

C. COMPANY AND COMPETITORS ANALYSIS Objectives Business Strategy Rural Marketing Building Brands Product Differentiation Distribution Network Research and Development

III. Differential Advantage/Resource Analysis :

III. Differential Advantage/Resource Analysis Customers’ loyalty Ability to conceive and design new product Ability to deliver service Ability to finance Will to succeed in this sector

D. CUSTOMER ANALYSIS :

D. CUSTOMER ANALYSIS How they choose the product? What do they buy and how do they use it? Where do they buy? When do they buy? Why they prefer a product? How they respond to marketing programs? Will they buy it again? Long-term value of customers Segmentation

E. CATEGORY AND PRODUCT SALES FORECASTS :

E. CATEGORY AND PRODUCT SALES FORECASTS

CHAPTER: 3 BPL (I) LIMITED:

CHAPTER: 3 BPL (I) LIMITED

AN INTRODUCTION TO BPL (I) LTD. :

AN INTRODUCTION TO BPL (I) LTD.

CORPORATE OBJECTIVES OF BPL (I) LTD. :

CORPORATE OBJECTIVES OF BPL (I) LTD. "BPL is committed to achieve a leadership position in all its groups through utilization of the best and most appropriate technologies, applying the finest manufacturing disciplines and most efficiently marketing high quality products and services to consistently give its customers the best value for their money."

MARKETING OBJECTIVES OF BPL (I) LTD. :

MARKETING OBJECTIVES OF BPL (I) LTD. The first choice of consumers all over India Quality is a priority Constant innovation

SECONDARY OBJECTIVES OF BPL (I) LTD. :

SECONDARY OBJECTIVES OF BPL (I) LTD. To penetrate in the rural market To come up with high technological products To be on both high end price and low end price products To reduce cost of final product

SWOT ANALYSIS OF BPL (I) LTD. :

SWOT ANALYSIS OF BPL (I) LTD. Strengths Weaknesses Opportunities Threats

SUPPORTING MARKETING PROGRAMS :

SUPPORTING MARKETING PROGRAMS BRAND COMMUNICATION ADVERTISING CUSTOMER CARES CHANNEL PARTNERS DISTRIBUTION NETWORK PARTNERSHIP/JOINT VENTURE SALES PRICE

CHAPTER: 6 CONCLUSION :

CHAPTER: 6 CONCLUSION High Competition High Technology provider will win Overall Customer will be benefited BPL having good brand name & reputation Lacking in R&D and Promotion

CHAPTER: 7 SUGGESTION :

CHAPTER: 7 SUGGESTION Higher technology Diversify in the related business Focus more on the promotion Cost effectiveness

CHAPTER: 8 LIMITATION :

CHAPTER: 8 LIMITATION Time constraint Secondary data

THANK YOU:

THANK YOU