How To Buy TV Advertising

Category: Entertainment

Presentation Description

No description available.


Presentation Transcript

How To Buy TV advertising?: Short & Simple Guide To Buy TV Ads Using Online Media Planning Platform How To Buy TV advertising?


Introduction Television advertising is one of the most creative form of advertising TV ads have the lowest ‘cost per reach’ among all the media verticals Advertisers can reach the target audience through segmentation like: National level/regional level Language Interest level Distribution

Relevancy of TV ads today:

Relevancy of TV ads today Despite the rise of radio advertising and internet advertising, the television still remains as one of the most mass-market advertising format. With TV ads, the small and medium companies can reach crores of people in few seconds and even challenge the big brands in the system. If the ad content is smart or if it has interesting promotion, then the whole nation or Target Group loves to see it. And the product or ad jingle goes viral. Even the TV ad can be promoted on internet or on social media giving further leverage of the brand.

Distribution of TV ads:

Distribution of TV ads Modern Television ads can be distributed through following ways: Cable (Channels will be played out in your selected region in Cable homes) Cable + DTH (Channels will be played out across India in Cable and DTH homes) DTH (Channels will be played out across India only in DTH homes) Brands select any of the above combinations just to reach the target audience as per their preferred way.

Types of TV channels:

Types of TV channels People watches TV channels as per their personal interests. Here is an indicative list of TV channel types: Business related TV channels News TV channels Comedy TV channels Infotainment channels Entertainment channels (Movie, Music, etc.) Kids channels Sports TV channels Religious channels

What do you need to have for TV ads?:

What do you need to have for TV ads? TV ad creative Advertising budget Clear understanding about the target audience Type of ads (including ad length, quality, file format) accepted by the TV channels Right channels or TV networks with maximum reachability

Selecting Media Buying & Planning Platform:

Selecting Media Buying & Planning Platform Amagi MIX is an online media planning and media buying platform . It is India’s largest TV ad network. The platform gives complete media solutions for booking TV ads online.

The USP of Amagi MIX:

The USP of Amagi MIX Amagi MIX will tailor make a TV campaign only for the advertiser basis on the industry, TG and budget he selects which will give them maximum reach. The user can customize it further to suit the requirements of the brand or company.

How to utilize Amagi MIX platform for TV ad booking?:

How to utilize Amagi MIX platform for TV ad booking? Have a free sign up at the Amagi MIX website Visit the Channel Guide section of Amagi MIX to select the right channels as per Distribution, Region, Language, Genre, Network. Select Channel Mix as per your budget Place your TV ad creative on the Amagi MIX website. If you don’t have TV ad creative, brief your requirement to Amagi MIX. Amagi MIX can help you by creating best TV commercials for your brand/business. Make the payment and wait for the channels to approve your ad. For any query about TV ad, check the Help section of Amagi MIX TV guide .

Thank you!:

Amagi Media Labs Pvt. Ltd. #690, 15th Cross JP Nagar 2nd Phase Bangalore 560078  India Corporate Office Contact Information Jimeet Gandhi +91 9819862349 18002004442 Thank you!

authorStream Live Help