Guidelines to Keep a Healthier Marketing With Email List

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Guidelines to Keep a Healthier Marketing With Email List

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Maintaining a healthy email distribution list is just as important as the best practices you utilize to create your list. Please note that the following steps work best when used with a email marketing tool

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Cut the fat Among the simplest measures keeping in mind your email record clear would be to assess the non existent addresses and additional bounced or blocked email. All these could be instantly (personally) put into your don't send list. Your E-mail marketing device must have a good way to recognize (and remove) returned emails from your own record. Be cautious not to remove emails that returned because of ‘mailbox full’ or ‘out of office’ communications.

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Track your Opens If people are receiving your emails, but aren’t opening them… after 6 months, it’s time to part with them. Why pay to keep them on your list if they aren’t reading your messages? Add all of your opens from each email blast to a dated list. For example, if we send out 2 email blasts in August 2011, we add anyone that opened those emails to a list called ‘August 2011 Opens’. Do this for each email blast and remove any Open lists that are more than 6 months old. If a contact has continued to open your emails, they’ll be in a new open list and won’t be removed from your total list.

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Date your additions As you add new bulk email plans to your list, keep track of when they are added. After any list of additions is more than 6 months old, remove them. If contacts from that list have opened your emails within the last 6 months, they will remain on your overall list of contacts.

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Eliminate distribution emails / aliases some best bulk email sender addresses are used to go to multiple people – or are aliases for other emails. It’s best to remove these from your own email lists.

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Of course, as you trim the bad addresses from your own list, it’s important to find methods to increase your list so you may continue steadily to grow your marketing with good bulk email crowd.

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