Best Practices to Keep a Healthy E-Mail Marketing Listing

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Best Practices to Keep a Healthy E-Mail Marketing Listing

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Maintaining a healthy email distribution list is just as important as the best practices you utilize to create your list. Please note that the following steps work best when used with a email marketing tool

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Trim the fat Among the easiest ways to keep your email list clear is to measure the non existent addresses and different bounced or blocked email. All these can be quickly (physically) put into your do not mail list. Your email marketing resource must have a simple way to recognize (and remove) bounced emails from your own list. Be careful never to remove emails that moved because of ‘mailbox full’ or ‘out of office’ messages.

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Track your Opens If people are receiving your emails, but aren’t opening them… after 6 months, it’s time to part with them. Why pay to keep them on your list if they aren’t reading your messages? Add all of your opens from each email blast to a dated list. For example, if we send out 2 email blasts in August 2011, we add anyone that opened those emails to a list called ‘August 2011 Opens’. Do this for each email blast and remove any Open lists that are more than 6 months old. If a contact has continued to open your emails, they’ll be in a new open list and won’t be removed from your total list.

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Date your additions As you add new email campaign to your list, keep track of when they are added. After any list of additions is more than 6 months old, remove them. If contacts from that list have opened your emails within the last 6 months, they will remain on your overall list of contacts.

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Eliminate circulation emails / aliases some marketing campaign addresses are used to go to numerous people – or are aliases for other emails. It’s better to remove these from your email lists.

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Needless to say, as you reduce the bad addresses from your own list, it’s important to find ways to increase your list so you could continue to grow your bulk email marketing service market.

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