Email Metrics You Must Track to Boost Profitability

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With so many options available for bulk email analytics, it’s not always clear what you should measure in your email campaigns to get optimized results. So here’s a quick guide with a list of things you should be tracking and even more important why you should be doing that.

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Email Metrics You Must Track to Boost Profitability

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With so many options available for bulk email analytics, it’s not always clear what you should measure in your email campaigns to get optimized results. So here’s a quick guide with a list of things you should be tracking and even more important why you should be doing that.

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Small adjustments can translate into big gains in email profits. Here are the “must-track” metrics that help you tweak your campaign performance:

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Opened To see how many subscribers opened the message (and see if that subject line was indeed as good as you thought)

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Clicked To see how many and which links were clicked (and tweak the call-to-actions next time)

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Goals/conversions To know whether (and how many) subscribers actually completed the purchase (in the end, you’ll want to know whether your newsletter or email marketing campaign sold anything). You’ll find more on conversion-tracking in GetResponse under this link.

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Subscriptions To see how many people sign up to your email marketing (and where they’re from) and which sign-up sources work best. We have more resources on subscription statistics – one click is all it takes.

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Unsubscribed To learn the reasons why your subscribers leave so you can optimize your content.

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Bounced To see how many outlook bulk email never actually reach your subscribers (and do some list cleaning if necessary).

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Complaints To know how many people mark your emails as spam, so you can finally do something about it (such as make that Unsubscribe button a bit more visible)

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Stats over time To track unique opens and clicks hour by hour and schedule your campaigns so they always come at the right time

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Auto responders in a sequence To see which emails in the sequence are under performing and make them better

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