Factors That Contribute To Email Marketing Success

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Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing campaign may look useless, old fashioned and simply dead to you. However, the reality is when done right, the conversions from email marketing reach an unprecedented percentage, something that social media and mobile marketing would take ages to reach.

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Factors That Contribute To Email Marketing Success

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Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing campaign may look useless, old fashioned and simply dead to you. However, the reality is when done right, the conversions from email marketing reach an unprecedented percentage, something that social media and mobile marketing would take ages to reach.

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The statistics and reports indicate that email is a powerful email marketing services medium, but only to those with the right approach. Email marketing campaigns can also fail because of irrelevant content, emails to untargeted audience and other reasons. However, by keeping yourself aware of the factors that lead to success campaigns, you’ll have a higher change of making your business email campaign a success.

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Factors behind successful email marketing campaigns

1. User friendly template:

1. User friendly template Emails provide only a small window of opportunity for your business to gain the customer’s attention, and if the template isn’t user friendly, to the point, clear and concise, there’s no reason why the email won’t get deleted, marked as spam or end up in the junk folder. The aim of an email template is to grab the attention of the recipients, not to impress them with bells and whistles. Once you have their attention, leave the rest to the content. Therefore, the template design should be simple, effective and make the content easy to read.

2. Compelling copy:

2. Compelling copy Most of the times email marketing campaign ideas just follow their usual routine of sending call to action messages, ignoring that they’re disturbing someone. If you want your campaign to be successful, it’s important to make sure that the disturbance is worthwhile. The copy/content you create is perhaps the number one determinant of how effective your campaign is going to be. Research Underwriters and Ascend2 carried out a survey among B2C and B2B marketers, asking their questions regarding email marketing campaigns.

3. Segmentation:

3. Segmentation Segmentation can increase the ROI to a great extent because it ensures that the right message is reaching the right recipients. Segmentation of the contacts also allows the campaign to be more targeted and satisfy the needs of individual personalities. There are several ways to carry out campaign segmentation. Usually geographic and demographic segmentation turn out to be more successful then behavioral segmentation. However, some marketers also consider browsing and shopping history of customers and deem personal demographics as unimportant.

4. Testing and refining:

4. Testing and refining A minor revamp can significantly improve the results of the email marketing campaign strategy . Apart from the content and the subject line, call to action, the template and other things can be tested as well. Refining takes time and effort, but it’s worth it in the end.

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