Ten steps to improved

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With the rapid rise in the importance of sender reputation, the quality of the email address data that is being used is absolutely vital. For this reason, there are several actions that an email marketer should take at the point of data collection that will improve bulk email on an ongoing basis:

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Ten steps to improved deliver ability

1 Improve Data Collection:

1 Improve Data Collection With the rapid rise in the importance of sender reputation, the quality of the email address data that is being used is absolutely vital. For this reason, there are several actions that an email marketer should take at the point of data collection that will improve bulk email on an ongoing basis:

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Strengthen the permission mechanism: There is a proven relationship between the permission mechanism that is used to sign up the new member, and their responsiveness. Double entry of the email address: Many incorrect email addresses are simply the result of a “finger fumble” as the email is being typed in. This can be overcome by requesting the double entry of the address, with the two fields being cross-referenced against each other – it is highly unlikely that the same mistake will be made twice.

2 Implement Authentication:

2 Implement Authentication With the explosion of “phishing” and “spoofing” email marketing server , it is essential for the various parties who process emails to have a mechanism that proves that the email really has been sent by the party that it is claiming to originate from.

3 Monitor Your Sender Reputation:

3 Monitor Your Sender Reputation Sender Reputation is the single most important factor used to determine email acceptance by ISPs. A sender’s reputation is monitored by a variety of factors and is linked either to the domain or the IP address from which the emails are sent or a combination of both.

4 Manage Your IP Addresses Carefully:

4 Manage Your IP Addresses Carefully Marketers who are broadcasting their emails through ESPs should be careful to understand what practices are being used to broadcast their bulk email server forum . In some cases, senders will find that they are sharing IP addresses with other senders, in other cases they might be offered their own IP addresses. There is no right or wrong solution as different senders might benefit from different set-ups.

5 Practice Good List Hygiene:

5 Practice Good List Hygiene Instead, broadcasters and their clients should be adopting best practice standards in terms of how their data is being sourced, and using rec-ency as a selection criterion. A good rule to observe is that spam traps never respond they will not generate an open or a click-through response.

6 Use Complaint Feedback Loops:

6 Use Complaint Feedback Loops Complaint Feedback Loops have been in existence for a number of years. They enable email senders to retrieve details of recipients who have complained with their ISP/webmail provider when receiving the sender’s email. Currently amongst others AOL, Yahoo!, Hotmail, and Comcast all operate a complaint feedback loop program, and in most cases these are mandatory requirements for programme certification

7 Monitor Blacklists:

7 Monitor Blacklists blacklists, sometimes known as Domain Name Server-based black Lists, or Real-time black Lists, are lists of IP addresses and/or domain information of senders who appear to be sending spam or unwanted email. They are compiled by a variety of organizations ranging from charitable organizations that campaign against spam, to commercial ISPs who keep their own lists to block unwanted mail. Many of these blacklists are made public and can be referenced by any organization wishing to filter spam from their email traffic.

8 Reduce spam Complaints:

8 Reduce spam Complaints There is a direct correlation between spam complaints and subscriber engagement levels. because of the algorithms that are now being used by inbox providers to determine placement and positioning, it is vital that the marketing mantra of “right message, right target, right channel, right time” is observed.

9 Conduct Pre-Broadcast Testing:

9 Conduct Pre-Broadcast Testing In all aspects of bulk email server it is a good idea to test. This is also true when trying to avoid delivery issues. Testing before sending with major ISPs will help spot any content related issues before the broadcast. Other factors, not necessarily related to delivery, can also be checked at the same time. For example, different web mail programmers can display emails in different ways – testing these to ensure your message renders correctly is always a good idea.

10 Accreditation Schemes:

10 Accreditation Schemes Accreditation schemes establish a sender’s credentials, and then confer a range of benefits such as reduced throttling restrictions, preferential treatment by spam filters, and auto enablement of images. They typically operate through a process of the sender paying a fee, and then undergoing a verification process in order to prove that they are a good sender and follow best practice methods for sending bulk email communications. Once the accreditation has been achieved, senders then benefit from being able to bypass key spam filters, as well as having images readily available for users to see without the need for downloading.

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