student prefrece towards niit

Student preference towards NIITin Sitapurprsented by :Mohd Daud Ansari : 

Student preference towards NIITin Sitapurprsented by :Mohd Daud Ansari

Introduction of NIIT : 

Introduction of NIIT Willingness of Existing users of a product to recommend it to others.

Objective of Project Report : 

Objective of Project Report To analyze preference towards various program To know about various courses offered by NIIT Position of NIIT in global market Scenario of computer market in India To analyze methods and material for promotional activities To analyze impact of promotional activities

Research Methodology : 

Research Methodology Steps in research Process Establish need for marketing research Define the problem Establish research objective Determine the research design Identify information types and source Determine methods of accessing data Design data collection form

Slide 5: 

Determine sample plan and size Collection of data Analysis of data Conclusion and recommendation

Present Scenario Indian IT industry : 

Present Scenario Indian IT industry Government of India has taken steps towards promoting IT industry it has taken steps to promote investors, venture creator, electronic and hardware manufacturing. Research and development Increase utilization of Internet Increase PC penetration Domestic software market Use of IT to increase productivity Development of local language software Use of IT as a means of generating employment Available of technical work force Number and quality of training facility

Major Players in Computer Training Market in Sitapur : 

Major Players in Computer Training Market in Sitapur NIIT Zed CA Aptech Zenith

Data Analysis and Interpretation : 

Data Analysis and Interpretation Que 1:- Do you feel there is much scope for jobs if you are computer literate ?

Interpretation : 

Interpretation 78% of the respondents set there is good scope of job if one is computer literate while 22% of the respondent denied the fact.

Que:-2 Which institute for computer education you preferred most? : 

Que:-2 Which institute for computer education you preferred most?

Interpretation : 

Interpretation Most proffered institute was NIIT with 48% while private institute was 2nd most preferred by respondent with preference rate 37% and least proffered is ZEDCA with 5% preference ratio

Que :-3 Are you willing to study NIIT : 

Que :-3 Are you willing to study NIIT

Interpretation : 

Interpretation 75% of the respondent said that they are willing to study in NIIT while the other 25% denied.

Que:-4 have you notice advertisement done by NIIT : 

Que:-4 have you notice advertisement done by NIIT

Interpretation : 

Interpretation 70% of the respondent said that they have noticed the advertisement done by NIIT

Que:-5 Which of the following feature you like most : 

Que:-5 Which of the following feature you like most

Interpretation : 

Interpretation 32% of the respondent liked placement facility 26% liked direct discount 25% scholarship while 17% liked good education while taking the admission

Findings : 

Findings Most preferred institute was NIIT with 48% while private institute was 2nd most preferred by respondent with preference rate of 37% 75% of respondent said that they prefer to study in NIIT while rest 25% denied 45% of the respondent said that advertisement campaign done by NIIT is good 78% of the respondent said that there is good scope of job if one is computer literate while 22% of the respondent denied

Conclusion : 

Conclusion Theoretical knowledge of a person remains dormant until it is used and tested in a practical life. Every product produced within industry has to be marketed.

Limitation : 

Limitation The geographic area was very limited to residential area and so the result not particularly reflection of the current behavior. Due to limited time period and constraint working hour for most of

Recommendation : 

Recommendation College and University basis program should be launched All cyber cafes, book shops and others such institution should be more focused for advertisement purpose NIIT own a very good condition by need more improvement in field of advertisement Regular scholarship and other discount program should be launched to attract more student.

Thanking You : 

Thanking You